19 Nov Five Things I’m Thankful for, PR Edition
Thanksgiving is a time for many wonderful things — indigestion, family arguments, getting ripped off by Black Friday sales — but we mustn’t ever forget what the holiday is really about. Amidst all of the football, food, and festivities, Thanksgiving really boils down to showing appreciation for the things that have happened throughout the previous year. And while my first and foremost show of appreciation will always be directed towards my friends and family, there are several work-related things that happened this year that I am also very thankful for.
So, if you will indulge me a bit (before you indulge in your turkey and stuffing), I’d like to take a moment to share some of the PR-related things that I’m particularly thankful for in 2018.
A growing team
SpeakerBox has added some exceptional new team members this year. Some of them you may know from the blog, including Emily and Tatiana. Others you’ll surely hear from soon enough. All of them have come in and done great work for our clients. Their presence has been a nice early holiday gift for the rest of us SpeakerBoxers. They’ve certainly made my life easier as we strive to continue to develop exceptional content and editorial services to complement our traditional media relations work.
Expanding content needs
Speaking of those services, they too have been growing steadily over the past year. There seems to be an overabundance of need for content, and we’ve been able to turn around a lot of it in 2018. Since January of this year we’ve worked on nearly 200 different types of projects, including byline articles, website copy development, white papers, award nominations, and much more. It’s certainly kept us busy.
Our clients support us just as much as we do them. They understand that the best way to ensure that we’re successful on their behalf is to consider us a true part of their marketing team. I’m thankful for the close working relationships we have with our clients, especially since I know that isn’t always the case. Some agencies aren’t as fortunate as we are (believe me, I’ve worked in them).
Anyone who works in PR will tell you that there’s never a dull moment, and that seems to be especially true in my position. As director of SpeakerBox’s editorial team, my team and I are continually being asked to write about exciting concepts and technologies, and to explain things in unique and creative ways. We are always being challenged by a new project or asked to come up with different services that will benefit our teams and clients. There’s no time to rest on our laurels–and that’s a good thing.
Although the past couple of years haven’t necessarily been kind to the concept of “truth,” I’m thankful that I’ve always been able to work with people who are dedicated to integrity. This goes for everyone that I work with on a daily basis–my co-workers, clients, reporters, and others. In the world I work in, all of us believe in facts and honesty. I like that world.
With that, I hope you and yours have a wonderful Thanksgiving. Perhaps while you’re chowing down you’ll take a moment to reflect on some of the things you’re most thankful for, personally and professionally. All the while, be sure to also take some time to look forward to whatever good things 2019 might have in store.