Facebook’s Timeline for Brands

27 Mar Facebook’s Timeline for Brands

Whether you were waiting for it or dreading it, Facebook has started rolling out its new Timeline feature for brand pages. Up until now brands and people have been able to opt out of switching to Timeline, but as of March 30 this new profile will become the default.

Rather than waiting until the 30th and just letting Facebook switch your brand page over on it’s own, why not make the switch proactively? Doing so will prevent Facebook from deciding how your page will look for you or leaving you with a gaping hole at the top of your page.

To prep for your switch, there are three easy things you can do:

1.    Update your ‘about’ section

One of the aspects of Timeline for brand pages is that the about section will now be more front and center. So with its new spotlight, this is a great time to refresh your ‘about’ section to make sure it accurately reflects your company. Also, make sure to include a link to your website and keep it short enough to fit in the space provided… not many people click on the ‘see more’ link.

2.    Choose a ‘cover photo’ (and a new profile picture, if you need to)

So you already have a profile picture, but with Timeline you need a cover photo. Your cover photo is a larger image that spans the top of your page and works in conjunction with your profile picture.  It can be whatever you like, but whatever you do…choose one! Timeline looks pretty funny without a picture!

From the pages I’ve seen so far, brands have left their profile picture as their logo and used to cover photo to showcase the most important aspect of the business. This way, whenever you post something, your logo is still associated with it. However, if you do decide to use your logo as your cover photo, don’t forget to choose a profile picture that is different!

Also, it’s important to note here that Facebook has set a stipulation on these photos for brands: they cannot include a call to action of any kind—no discounts, sales, contact info, or suggestions to ‘like’ pages, ‘share’ info or visit websites or blogs.

3.    Organize your information, review your timeline and EDIT

The switch to Timeline will put thumbnails of your photos, apps and likes at the top of your page and allow you to pick which of them is most important to you to have displayed. So be sure to organize these in a way that makes the most sense for your company.

Also, before you actually switch, Facebook will let you preview your Timeline to make sure it displays your company information the way you want it to. Here you have the option to edit what is seen, so take a close look! Also, you can move items of importance up to the top of your profile by adding a ‘pin’ or highlight them where they are by adding a ‘star.’

I hope these tips get you started with Timeline or at least help make the transition a little easier!

Ali Robinson
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