Business

18 Aug Let’s Talk About Your Multimedia PR Flair

In our visual society, bling is most definitely king. That applies to press releases, too. According to PR Newswire, press releases that included images have 1.4 times the views of those that are purely text-driven, while ones that included videos enjoyed 2.8 more views than their...

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18 Jul So Let’s Talk About That Trump/Pence Logo…

Here’s a sad truth about marketing communications: It ain’t subtle, folks. Take, for instance, the Plumberologist. But then there’s political marcom. It’s a different beast. Not subtle, exactly. But rather, sort of… aggressively inconspicuous. Weird concept, right? To help illustrate, here are the logos of three recent presidential tickets:       See what I...

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15 Jul Next TMA Event: The Go-To-Market Pyramid

Calling all marketing executives for our next TMA event of the summer. Former CMO and COO Michele Perry will headline the interactive breakfast session entitled, “Analyzing the Go-to-Market Pyramid.” Developing a solid go-to-market strategy can be challenging for even the most experienced marketers. Calling on her...

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30 Jun Live from Red Hat Summit

This has been a busy and exciting week! On Monday I flew out to San Francisco to work with the Red Hat communications team during their annual partner and user conference, Red Hat Summit. Summit is an incredible conference for anyone -- from developers to the...

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29 Jun Journalism Death Watch: Day 906

People often say to me, "Hey, Jonathan, have you read anything interesting on MediaLifeMagazine.com recently?" And sure enough, a few weeks ago I saw this: "[New research] finds that over the past eight years the websites of 51 major metropolitan newspapers have not on average seen appreciable readership gains,...

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23 Jun MCON 2016 Highlights: Millennials and Tech

Yesterday, I had the opportunity to attend the MCON 2016 conference at the National Geographic Museum in Washington, D.C. For background, MCON was started in 2011 by Achieve to bring together leaders, activists and social entrepreneurs to collaborate and find creative solutions for social issues....

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15 Jun Rebranding in Aisle 3!

  There comes a time in every company’s life when the organization needs to reinvent itself. Many times this is beyond the company’s control. External market forces, technology changes, and increased competition can all be factors in a company’s evolution. Reinvention can take many forms. It can...

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31 May I Just Got Sky-Tweeted, and I Kind of Liked It

Today's techno-blog topic is: Twitter… in Space(ace-ace-ce-ce-e) Or, to put it in slightly less reverberating terms, the story of me… sitting at a Starbucks… watching some guy in a single-engine Cessna misspell the acronym NAI. Here’s the WTOP.com recap from May 16: Above Northern Virginia Monday afternoon, many...

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17 May Get Online, Get Radical, Get Noticed

A company that wants to become noticed online must compete with a terrific amount of noise emanating from the digital marketing exploits of its competition. They’re trying desperately to leave their own footprint, only to see it get whisked away by a stampede. Perhaps the best...

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22 Apr MAM Summit: The Untapped Social Economy

Our live blogging continues from the 2016 Mid-Atlantic Marketing Summit (MAMS). We'll be posting updates throughout the day and you can follow along here on The Sounding Board. You can also follow on Twitter @mamsummit and #mamsummit. This morning, my colleague Jennifer wrote about the CMO...

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15 Apr Scientists Agree: Humanity’s Reign Ends By 2040

Kind of a bummer, isn’t it? And you might be thinking, “Oh sure, that’s just Jonathan being Jonathan, sensationalizing the news to get clicks.” But that’s not really the case here. In fact, what’s particularly alarming about this headline is that it could hold true on multiple fronts....

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31 Mar The Secret to Great Headline Writing

The best headline writer I ever knew was named Quincy Riverdance. That wasn't actually his name, you understand. But I'll use this alias to both protect his privacy and prevent you sneaky blog readers from seeking out his services to the detriment of SBX business development....

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23 Mar Trending 40 CMOs

We here at SpeakerBox just wanted to send a big congratulations out to the 40 men and women named to the list of top marketers in the Washington region. While all the folks named are special in their own ways, it really gives us the warm...

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15 Mar SpeakerBox, Satellites and Successes

Here at SpeakerBox, we often have the opportunity to attend tech community events, including meet-ups and tradeshows for clients. One of the perks of having a leading satellite operator for a client is that a few of us had the opportunity to attend Satellite 2016,...

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25 Feb Measure What Matters

When it comes to analytics, it is all about measuring what matters. Recently, I spoke to students at the University of Maryland at a Marketing Analytics 101 Workshop about the importance of social media analytics and how they work. Given that the audience was students,...

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