Business

22 Jun Social Success in a B2B World

Social media - two little words that carry so much weight and seem to be talked about nonstop. It seems like everyone feels their brand should be engaging on social media but setting up an appropriate strategy can be confusing and overwhelming. Thankfully there are...

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21 Jun Summertime and the PR is Easy

As summer begins, many of us are looking forward to family beach vacations, Fourth of July barbecues, Mojitos by the pool, and all of the fun that warm weather provides. Time to celebrate the successes of the first half of the year, sit back, and...

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15 Jun The Dynamic Duo: PR and Social Media

PR and social media go together like Batman and Robin, Calvin and Hobbes, mac and cheese, thunder and lightning…you get the idea. On their own they are each powerful tools for organizations, but strategically using them together can dramatically boost your marketing efforts. Regardless of which...

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30 May Trolling in the Deep

Say what you will about President Trump. In addition to rock-solid email server management, he’s given us what is undeniably the best reality show of all time -- and it runs 24 hours a day! But then something truly special happens around 5pm -- the magic...

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10 May Marketers Talk Metrics, Analytics and ROI

The last panel I attended at the Mid-Atlantic Marketing Summit, on Metrics, Analytics and ROI, proved to be one of the most interesting and thought-provoking sessions of the day. Panelists Sam Ruchlewicz, Warschawski; Robyn Showers, Tracx; and Derek Weeks, Sonatype each shared 2-3 thoughts on...

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04 May Social Media Trends for 2017

SpeakerBox CEO, Elizabeth Shea, moderated the social media panel at last month’s Mid-Atlantic Marketing Summit. Instead of recapping the session, I filmed it on Facebook Live so anyone who wasn’t able to attend would be able to follow along...

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03 May Marketing Best Practices from DC-area CMOs

  One of the highlights of the Mid-Atlantic Marketing Summit (MAMS) is the annual CMO panel. This year’s event featured Lauren Bates, CMO of UrbanStems; Linda Kerr, Director of Marketing, Kajeet; and Joe Vacca, CMO, Revature. Paul Sherman, Publisher of Potomac Tech Wire, moderated the session. A...

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09 Mar Is Twitter Still Good for Business?

This should be a shining moment for Twitter. Social media as a whole appears to be booming, as is evidenced by Snap’s mainly successful IPO. The growth of mobile devices (and lack of free time) has conditioned people to consume information in 140 character-size chunks....

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28 Feb Join us for the Next TMA Event

We’re excited to share that the first TMA event of 2017 is rapidly approaching and this time TMA is teaming up with Constellation Research for our spring event  – a session led by tech marketing and sales operations executive Cindy Zhou. A former SVP of global...

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14 Feb Four Reasons I Love Public Relations

Since it’s Valentine’s Day, I thought I would ask Sounding Board readers a simple question. Do you love your job? I’m not talking about the day-to-day tasks. I mean the things that really get you pumped up about the day ahead and the benefits – both large...

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11 Jan 2017 PR New Year’s Resolutions

Did you know that 41 percent of Americans are expected to make New Year’s resolutions this year? Yep, millions of us will commit to losing weight, improving our finances, becoming better people, yadayadayada. That’s all well and good (and I’m not immune – darn those last...

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22 Dec Why the CMO’s Job is Harder than Ever

This month, the CMO Council and Deloitte published a report entitled “The CMO Shift to Gaining Business Lift,” which examines the changing role of the CMO. Interestingly, consulting firm Spencer Stuart published a report on a similar topic earlier this year and indicated that the...

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21 Dec Seven PR News Sites You Should Follow in 2017

With all of the discussion around fake news over the past few weeks, it’s important to feel confidence in the sites you’re relying on for information. Luckily for us communications professionals, we have a variety of good and reputable news sources that cover our industry. As...

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30 Nov 5 Twitter Tips For Conference Attendees

Companies spend thousands of dollars to attend or sponsor conferences, and one of the best ways to recoup those costs is by dominating social media channels – particularly the “Twittersphere” – during the show. Twitter should be your highest-priority channel for a number of reasons,...

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03 Nov So, We Going to Mars or Nah?

Imagine the worst place on Earth. You got it in your head? Okay, great. What'd you pick? Some place in Indiana, right? Nah, I’m just kidding ya -- I mean Indiana is obviously terrible, but you probably picked some place like the South Pole. Frigid temperatures. Gale-force winds....

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28 Sep Hacks vs Flacks: Insight for PR Pros

PRWeek recently published an interesting survey about journalists and PR professionals’ thoughts on each other’s roles, skill level, and more. The “Hacks vs Flacks” survey asked 300 respondents a series of detailed questions over the course of a year to more fully understand the relationship between...

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