Business

28 Sep The Best Way to Waste Time on the Internet

I recently discovered the best way to waste time on the Internet and no, I’m not talking about the “Like if you agree” campaigns on Facebook that do absolutely nothing and raise absolutely no money for any cause. I’m talking aboutStumbleUpon. StumbleUpon is a discovery engine...

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28 Sep Recap: DevFestDC: Mobile Apps Panel

I had the pleasure today to attend the Google Developer Group Dev Fest, which is a day-long dual-track conference on Startups, Mobile, Big Data and other emerging Google technologies. Here is a recap on a panel on mobile startups: what's involved, what are the challenges,...

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28 Sep What’s in a Boilerplate?

What’s more difficult than coming up with a good press release headline? Coming up with the boilerplate. Ok, so you don’t have to write a new boilerplate for every press release like you do a headline, but regardless, boilerplates are a pain to write for...

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26 Sep Tips for Successful Posting on Facebook

Salesforce has published a series of useful blueprints for successful posting on Facebook, LinkedIn, Twitter, YouTube, and blogging. The blueprints covered all the basics, and there were some helpful rules of thumb on every page. For instance: Keep it short and sweet to increase engagement: Your blog post...

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24 Sep To Reddit or Not To Reddit?

Lately there has been a lot of talk about Reddit – what is it, how does it work, should I use it for PR? For many people, the first time they heard about Reddit was at the end of August when President Obama held an...

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20 Sep iPhone? More Like LOLPhone, Says Samsung

In the trenches of the smartphone wars, it appears that Samsung is not frightened by the iPhone 5.  In fact, the company is using the oversaturation of Apple fanboys to take aim at the new device, especially with its “The next big thing is already...

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11 Sep Confessions of a Google+ Convert

Since its release last year there’s been a lot of debate over the merits (or lack thereof) of Google+.  Heck, we’ve even gone back and forth about it here on this very blog.  Is it an effective social media channel for businesses?  Does it stand...

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06 Sep Selling the Dream: The New World of Product Launches

Lately it’s becoming very trendy to announce new products before said products are readily available to the general public.  This is becoming particularly prevalent in the consumer technology industry, but enterprises are not immune.  We’ve all seen it:  Company A announces Product B (usually with...

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04 Sep 11 Baby Animals Cuter Than LIBOR

It was a weird time for all of us. So there's this little story going around that hasn't gotten a ton of press attention, but I think it's worth noting that evidently, according to key officials with first-hand knowledge of the situation, and verified by non-partisan...

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30 Jul Consuming Campaign Content

Obviously, we’ve seen more and more coverage recently around how people are consuming media and content in new (and increasingly mobile) ways.  As Pete said last week, most online news rarely consists of straightforward stories centered around facts anymore. With the rise of blogs, we’ve...

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17 Jul How to Beat the Multitasking Brain-Drain

Multitasking is a must in public relations and marketing – varied clients, work, deadlines, etc., all necessitate the ability to juggle multiple disparate tasks at once.  But recently multitasking’s negative effects have been center-stage, not just on work quality and quantity but also to brains...

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25 May Everything Is Dead

So, we’ve all heard it before… the press release is dead. Guess what? It’s really not – we use it all the time. While how it’s used has changed, it’s certainly still used – often. It seems that for the past few years, experts have been very quick...

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20 Apr The Changing Media Landscape

The media industry is changing at a break-neck pace. How do we keep up? Where is it headed? How does it affect advertising? Find out the answers to these questions and more as I recap The Changing Media Landscape panel from the MAM Summit. This pannel, moderated...

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27 Mar Facebook’s Timeline for Brands

Whether you were waiting for it or dreading it, Facebook has started rolling out its new Timeline feature for brand pages. Up until now brands and people have been able to opt out of switching to Timeline, but as of March 30 this new profile...

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20 Mar Trends Shaping the Mobile Landscape

Last Thursday, I listened in on comScore’s webinar “Mobile Future in Focus: Key Trends Shaping the Mobile and Tablet Landscape in 2012.”  The webinar was really interesting and focused on the results of their latest mobile trends study. As the mobile landscape continues to evolve with...

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21 Feb To iPhone, or Not To iPhone?

So it dawned on me this week that my cell phone contract is up and it’s time to upgrade! Normally, this is great news as I just go in, pick the phone I want most and go for it. But as a current Droid user,...

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25 Feb DC, Maryland & Virginia Representing at SXSW

UPDATE (3/2/11): Over at Tech Cocktail, Frank Gruber just posted about DC startup GroupFlier, who Tech Cocktail is working with to push out things like event updates and reminders from SXSW via GroupFlier's free group texting platform. Read more about what they're doing with the...

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