Business

16 Jan How Low Can PR Go? …Pretty Low.

I like to think that all public relations firms and their associated employees exhibit a certain level of ethical professionalism.  Examples might be: not blanket-emailing media lists with press releases, not lying to journalists and avoiding smear campaigns targeted at competitors. This boundless optimism, however, is...

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11 Jan Wiki Whatnow? A PR Perspective of the Wikipedia Trap

Often the first stop for information-seekers on the Internet, Wikipedia seems to be a perfect target for PR firms seeking to raise awareness of their clients.  That’s because: Its views/readership numbers are incredibly high It supports a fair-and-balanced approach to content, accepting no advertising and, therefore, contains...

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10 Jan The Consumerization of IT Media

Over the past year or so we’ve read quite a bit about the so-called “consumerization of IT” – how IT departments have had to adapt to employees using their own devices, such as smartphones and tablets, for work.  IT consumerization is a true phenomenon that...

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09 Jan New Year’s Resolution: Focus On PR Messaging

Think about all of those New Year’s resolutions you’re now in the process of breaking:  lose weight, save more money for retirement, save yourself some heartbreak by rooting for a sports team that’s not based in the Washington, D.C. area.  Now, think about what it...

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17 Dec 2012 SpeakerBox Content Recap

Over this past year SpeakerBox has made a real investment in inbound marketing, not just for our clients, but also for ourselves. So, excuse me for a moment while I get a little self-promotional and highlight some of the content we’ve worked on this year. When...

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13 Dec The Social Media Report 2012

Nielsen and NM Incite recently issued the 2012 Social Media Report, which I think every online marketer should check out. As social media usage continues to expand, the report provides new data and insight into what’s driving the growth of social media, how consumer usage...

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07 Dec The Year That Was

I don’t know about you, but knowing there are only a couple weeks left in 2012 blows my mind. As they always do, the year absolutely flew by, stringing along the good, the bad and the ugly. Which brings me to Google’s 2012 Zeitgeist report of...

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06 Dec The A.R.-t of Analyst Relations As Told By An Industry Insider

Industry analysts are part of the bread-and-butter of any successful public relations effort, especially if yours is a publicly-held company.  Developing solid relationships with these experts can lead to many positives:  third-party support in press releases and interviews, valuable insight into your industry and competitors...

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03 Dec The Royal Baby Cometh!

("Oh Wills, we are so fabulous! Here's a toast to our fabulousness and what is clearly going to be the most beautiful baby the world has ever seen.")   Unless you live under a rock you’ve likely heard the news by now that Prince William and Kate...

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29 Nov #WhatWereTheyThinking

It seems like Twitter users find a reason to develop hashtags for just about any reason these days. But who would have thought that someone would take it to extremes and name their kid after this social media aggregator?  Well, someone did. Welcome to the...

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27 Nov An Active Twitter Following for Walmart

Like the company or not, Walmart must be doing something right with its Twitter strategy. A recent study suggests that the company should hold its head high for having the highest number of engaged followers (41%) amongst Fortune 100 companies. These engaged followers, for example,...

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19 Nov 2012 Word of the Year – GIF

This month Oxford Dictionaries announced that the American “Word of the Year” for 2012 is GIF. While GIF is actually an acronym for graphic interchange format and has been around for a while, it is also a trend that has really taken off this year when...

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16 Nov How to Keep Cool in a Crisis

If you’ve ever had a client that’s having a bad day then you know that without proper plans in place, things can quickly go from bad to abysmal during a crisis. Unfortunately, we aren’t always afforded the luxury of advance warning in a crisis but...

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15 Nov War Goes Social

War.  War never changes. Except when it shows up on Twitter. Yesterday morning at roughly 9:30 AM EST, the Israel Defense Forces (IDF) announced a major offensive against Hamas operations in the Gaza Strip, which served as the launch site for recent missile attacks against Israeli targets. ...

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12 Nov Bing vs. Google – The Royal Rumble

A few of us decided to take the Bing It On Challenge the other day, at Jonathan's suggestion, and I found the results to be kind of interesting. All of us (Kathryn, Jennifer and myself) except for Jonathan chose Google. And Google didn't just win by...

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02 Nov ITEXPO StartupCamp Winner: RingDNA!

A few weeks ago I attended the ITEXPO on behalf of the Cloud Communications Alliance (CCA), and theStartupCamp that the CCA sponsored. The StartupCamp organizer, Larry Lisser, hosted Broadsoft CEO Mike Tesslerwho gave a keynote address to the packed room. Larry invited four companies to come...

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02 Nov Five Tips for your Content Marketing Program

I recently listened to the Marketing Profs “Best of B2B Marketing Forum,” which highlights the most popular presentations from the recent B2B marketing conference.  The first presentation I listened to was, Content Marketing: Moving from the “Why” to the “How” by Michael Brenner at SAP. ...

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01 Nov Why Content Matters: A New Hubspot Report

Hubspot just published their Marketing Benchmark from 7,000 Companies, aimed at determining how successful their customers are at generating web traffic and inbound leads.  Specifically, the report addresses the following questions: How does online content quantity impact web traffic and lead generation? How does blog frequency affect...

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31 Oct Google Doodles with Halloween

I love October 31 – Halloween is one of my favorite holidays. The idea of portraying your beloved masked superhero, honoring your favorite professional athlete, acting as a princess or even dressing up as a cowboy on a horse (children from the daycare in our...

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31 Oct The New State of PR: Statelessness

Public relations has long been looked at as a world of suits, handshakes, martinis and Blackberries (or iPhones, whatever floats your boat), perhaps a more modern sibling of AMC’s Mad Men.  This image, however, is nothing more than that – public relations, especially when technology...

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29 Oct Targeting Your Audience

I’ll say upfront that I’m venting more than anything in this blog post. But I do have a point to make… I am from Detroit and love my hometown pro sports teams, Tigers included. With that said, I’m running on very little sleep this month, but...

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22 Oct Ask The Influencers: Steven Overly

I recently met up with business and tech reporter Steven Overly at Distilled Intelligence 2.0. Steven's Washington Post - Capital Business weekly column, The Download, covers the Washington region’s technology, life sciences and venture capital communities. As someone focused on the news, people and ideas that make up...

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12 Oct This Blog Post is More Than 500 Words Long

  Some of today's blog posts would have made a guy like Charles Dickens proud I’ve been noticing a trend lately when it comes to blog posts – the general rule of “shorter is better” no longer seems to necessarily apply. Back in the good old days –...

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08 Oct Gawker v. Uber-Troll: Lessons From “Reddit-pocalypse”

If you follow the (sometimes revolting) ebb-and-flow of Internet subcultures, you’ve certainly read about Gawker’srecent outing, or “doxxing,” of uber-troll ViolentAcrez’ personal information.  If you don’t stare into the Web’s abyss, the above reads as several lines of nonsense, so I’ll break it down: ViolentAcrez (VA)...

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05 Oct Romney Comment Ruffles Social Media Feathers

"Hey, maybe I should be the bird on the Twitter logo!" In case you weren’t aware, the first presidential debate of the 2012 election season was held earlier this week.  President Barack Obama squared off against former Massachusetts governor Mitt Romney in what I assume was...

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30 Sep The Lost Art of Voicemail

I actually can’t remember the last time I checked my personal voicemail, or left one for that matter. If I see a missed call – I’ll call the person back. It took my mother about a year to realize this fact but she finally came...

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