Business

29 Apr Misconceptions of Social Media Management

In social settings, I often find that I am being asked the icebreaker question of  “What do you do for a living?” And, sometimes saying that I work for a public relations agency that focuses on technology doesn’t always give folks enough information. No matter...

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26 Apr Marketing wisdom from marketing greats

In reading though my Feedly the other day (yes, I’m trying that one out now). I came across this post from Hubspot outlining 20 “pearls of wisdom” from marketing experts. These 20 tid-bits were pulled from a larger pool of 54 that you can download from...

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19 Apr Social Media: What’s the Next Big Thing

Moderated by technology columnist Rob Pegoraro, the Social Media: What’s the Next Big Thing session was one of the talks that I was most looking forward to attending. The panel included: Brendan O’Donovan, Product Marketing Manager, Vocus Gayle Weiswasser, VP, Engagement, New Media Strategies Lisa Byrne, Social Strategist,...

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19 Apr PR in a Social World – A MAM Summit Recap

One of the highlights of this morning’s agenda at the Mid-Atlantic Marketing Summit was the “Public Relations in a Social World” panel.  The panelists included: Kevin Dando, Director, Digital Marketing & Communications, PBS Paul Mackie, Director of Communications, Mobility Lab Elizabeth Shea, President and CEO, SpeakerBox Mike Smith, CEO,...

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15 Apr Social Media Shows Its Human Side. Again.

Early this morning I checked my Twitter timeline and came across a tweet that read “Happy Patriots Day good luck to all those running the marathon!”  Another tweet was accompanied by a photo of flags that had been placed by the Boston Marathon’s finish line;...

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09 Apr Idiot-Proofing Social Media: No, Cher Isn’t Dead

Yesterday morning, Britain’s Iron Lady passed away – whatever your feelings towards Margaret Thatcher’s policies, she made political history by serving as Britain’s only female prime minister, holding office for more than a decade.  As the news made the rounds, the #nowthatchersdead hashtag appeared on...

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04 Apr MindShare 2013 Kick Off Is A Succe$$

Tuesday night marked the beginning of MindShare's 17th year, and we held the annual kickoff meeting at the Verizon Center, with a special pre-Wizards game reception with Ted Leonsis. I felt honored as a newly inducted board member, and I'm excited to be involved.   Ok, before...

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03 Apr Why Did It Have to Be Fake? The BullScanner

April Fool’s Day 2013 presented us with a wide variety of pranks, from Google’s answer to Smell-O-Vision to SpeakerBox’s move to the moors of Scotland, but as always, there are a few that one wishes were actually real.  For me, it’s the BullScanner. The faux product...

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29 Mar Public Relations Then and Now

While my coworkers (cough, Jonathan, cough) choose to believe I am barely 15, my youth does show when I try to picture how public relations was done in an era not all that long ago. Today, we are glued to our computers, sorting obsessively through...

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27 Mar Facebook Updates… Again.

In scrolling through my new RSS reader I came across quite a few stories this month about Facebook updates. While the company doesn’t seem to be doing a huge site redesign as it has in the past, there are a couple changes that marketers and...

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15 Mar March Madness…is it really Madness?

It’s March Madness time, a time to focus on sports, athletes, the best professionals in their field. The leaders, the ones who inspire others. Well, like anyone would, I looked to our own little “March Madness” in the field of technology. I was thinking last week...

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12 Mar Android or iOS – Which Are You?

There seem to be two kinds of people in this world – Android users and iOS users. I suppose you could argue that there are really four kinds of people but let’s be honest, Blackberry hasn’t been relevant in years and Microsoft is still trying...

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04 Mar Infographic: How to Build the Perfect Tweet

Creating a successful tweet can be difficult, especially considering the challenge of fitting everything you want to say into a measly 140 characters. There is so much to consider, so much to include, and sometimes it is hard to determine what to cut. Each tweet, however,...

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25 Feb Twitter’s Next Branding Trend: Getting Hacked

Big brands love memes – from Gangnam Style to the Harlem Shake, big business loves it some repurposed consumer behavior.  But with MTV’s recent stunt on Twitter, we’re swiftly moving from the world of corporate shilling into some bizarre social dystopia. It all started on February...

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25 Feb Social Media in Small Businesses

Social media can have a large impact for small businesses, but only if they make the time to engage. Small business owners, marketers and other employees are often tasked with many things at once so social media engagement sometimes falls off the radar. While putting social...

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19 Feb 2013 Social Media Conferences and Events

As companies everywhere dive headfirst into their 2013 marketing plans, I’m sure a social program is included on everyone’s agenda. How do you get your message out effectively, via which social platforms and how do you get your audience engaged in conversation? What should you...

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15 Feb Meme of the Month: The Harlem Shake

Shivering?  Feeling an urge to don insane outfits and flail around with impunity?  Sounds like you have a bad case of the HARLEM SHAKES. The Harlem Shake videos infesting YouTube right now have little to do with the Harlem Shake, an 80s dance that’s…well, actually a...

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14 Feb Beware of the Robo-Tweet

Responding to every tweet your company receives is typically a good social media policy…except when the responses are canned, automated tweets, making it clear you have not read the customer’s concerns or thoughts, nor do you care about them. That is what happened to American Airlines...

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13 Feb What’s New on LinkedIn

LinkedIn is quickly becoming a force to be reckoned with in the social media space and if you missed any of the news from LinkedIn over the last quarter or so, never fear, here is a quick snapshot. 1. In January 2013, LinkedIn passed the 200...

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06 Feb My So-Called Post-PC Life

I’ve owned a PC for as long as I can remember. I bought my first one – a big, rumbling HP tower and monitor – in 1995. This was back when AOL – that’s America Online, by the way – used to package free CDs...

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05 Feb The Separation of Church and State Farm

"Silly rabbit, tricks are for Internet publishing moguls." In January, I stumbled upon the secret to Google search advertising: "Google Adwords,” I wrote, “are successful because of a trick; most people don't realize they're just ads designed to look like real Google search results. Google wants display...

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02 Feb Your Puny Gigabytes Disgust Me

Incredible new technology portends obsolescence for my Commodore 64. Some Eastern philosophers believe that the closest we'll ever come to enlightenment is a state of self-assured wonder. In other words, when we've attained enough understanding of the world to conclude -- with some degree of certainty --...

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30 Jan Meet the Intern – Eddie O’Keefe

This year, Eddie O’Keefe has been working at SpeakerBox as a full-time intern. We hope he’s enjoying his time here (we think he is since he’s staying through the spring semester too!) as much as we enjoy and appreciate having him. We’ve gotten to learn...

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29 Jan The State of B2B Content Marketing [Infographic]

With the evolution of inbound and content marketing tools, it’s now easier than ever for marketers to become more involved with their campaigns.  But, how are B2B organizations taking advantage of content marketing? What challenges are being faced in the process, and how effective are...

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