Business

15 Aug This is literally happening

I literally cannot believe this. As all of you grammar Nazis cringe reading that first sentence – just wait. According to CNN, the definition of literally is no longer the literal definition of literally. (Say that three times fast.) Apparently Google, Merriam-Webster and Cambridge have all gotten on...

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12 Aug Using the Gartner Ombudsman in Your Analyst Relations

Ombudsman:  An official appointed to investigate individuals’ complaints against maladministration, esp. that of public authorities. What do corporate executives and Alex Rodriguez have in common?  Every now and again, each of them may need to pursue the services of an ombudsman to resolve certain matters. Ombudsmans are...

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02 Aug What Hernandez Should Have Said

Truly, nothing screams innocence like back-of-hand tattoos. A few weeks ago, I penned a media statement for Paula Deen. As yet, she has neither thanked me nor acknowledged the statement’s existence. But I remain undeterred. We were all put on this Earth for a purpose, and...

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31 Jul August Networking Events

There is a long standing sentiment that DC is dead in August. The networking calendar for the month certainly reflects that. NVTC and Women in Technology's calendars were literally blank. Never fear, the good people that host Tech Breakfast and DC Tech Meetup have made...

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26 Jul The Power of Corporate Blogging

Recently, the University of Massachusetts published a study regarding the number of Fortune 500 companies that are using social media, and the social media channels they routinely engage in.  Not surprisingly, Facebook and Twitter represented a large percentage of the results, with 70 percent of...

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25 Jul What’s New With YouTube

In recent months, YouTube has made a series of interesting enhancements that will help both experienced and novice video content creators. Yesterday, YouTube announced embeddable subscribe buttons.  Now fans of a company’s videos can easily subscribe to its YouTube channel from the company’s Website.  (Previously, this...

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24 Jul Apparently PR Is Easy

This morning I came across a post that referenced an Inc.com article on "how to do your own PR.” I quickly stopped reading the post (a rebuttal of the article) and jumped over to Inc. to read about how to do my own PR. Wow.  What...

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16 Jul Maximizing the Value of PR Coverage

More and more, our SpeakerBox clients are using their media coverage as a means to an end -- rather than an end in itself.  We frequently get questions about what else our clients can do with media coverage to maximize its impact, raise their company's...

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16 Jul The 5 Things SpeakerBoxers Care About

At some point during the first two-thirds of an NFL season, each team gets an extra week off for rest and preparation. They call it the "bye-week" Supposedly, Bill Belichick likes to use this time for self-scouting, which basically means scrutinizing his own team's tendencies and mining...

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15 Jul Content Marketing Resources

As great minds think alike it seems, I am piling onto SpeakerBox's Kathryn Kaplan's blog post on content marketing, to provide additional resources to explore when considering a content marketing strategy. I plan to attend the HubSpot-sponsored Inbound 2013 in August, and that inspired this post on where...

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11 Jul Why I Might Be a Racist

In the court of public opinion, everyone's guilty of everything. At least that's the way it feels sometimes, doesn't it? Aaron Hernandez, George Zimmerman, Paula Deen, OJ. We love to imagine the worst. Then again, there's a whole division of the "public relations arts" devoted to mitigating the effects...

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08 Jul Is Corporate PR Dead? Not On Your Life

Recently, The Centre for Public Affairs, an Australian organization, published a piece in their member newsletter claiming that, at least as an in-house competency within corporations, PR is dead.  The newsletter asserts that “its utility and usefulness as a core management function has been terminal...

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30 Jun July Tech Networking Events

July in DC can be a bear. A festive 4th of July in the region is a temporary distraction from the weather. As quickly as the fireworks displays rise and desintegrate into the summer air, it is each man and woman againts the heat and...

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30 Jun The Art of Getting Retweets

Sure, getting your brand’s content and information out to the masses via Twitter is important, but even more important is getting people to actually engage with that content. Whether you do that through retweets or responses, the more your brand’s followers engage with you, the...

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25 Jun The Nasty Effect

These shows aren't optional, you cavalier bastards! Old stories never die; they just fade away into obscurity. Or maybe it's more like that infamous NBC ad campaign promoting Must-See TV re-runs in the 90s. ("If you haven't seen it, it's new to you!" -- remember that?) Typewriters:...

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24 Jun Not Enough Info in Infographics

If it’s true that a picture is worth a thousand words, then an infographic – which actually combines pictures with words – must tell – what?  One thousand five hundred?  Two thousand?  A million? Or, how about, nothing at all?  Because, according to this article from...

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15 Jun Live from Red Hat Summit

This week, I have been working with the communications team at Red Hat’s annual partner and user conference, Red Hat Summit. Summit is an open source technology event that showcases the latest in cloud, platform virtualization, middleware, storage and more. The conference had around 3,500 attendees...

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13 Jun How to Make an Enterprise IT Keynote “Sexy”

Currently, I am embedded with Red Hat’s communications team, helping support the company’s annual user and partner conference: Red Hat Summit.  Beyond being the absolute leader in the open source world, Red Hat also runs an incredibly effective program when it comes to interacting with...

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31 May Another New Social Media Site?!

With new social sites popping up constantly, it’s hard to know what will stick around and what will never catch on. Well, I think it is now safe to say that Vine isn’t going anywhere for a while. Barely six months after Twitter acquired the...

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30 May Will Yahoo Ruin Tumblr?

It was about two weeks ago now, Yahoo announced a $1.1 billion deal to take control of microblogging meets social networking site Tumblr.  The deal was met with great skepticism from Tumblr users as to whether or not old-school Yahoo would even know where to...

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30 May The Realities of Inbound Marketing

It’s no surprise that incorporating inbound marketing tactics is on the rise for small and large businesses alike. For what some would consider minimal effort, or more like a change in thinking, these companies are seeing huge results. Instead of looking at marketing as an...

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07 May Infographic: Men vs. Women on Social Media

It’s the historic battle of men vs. women, but this time it’s a new age battle in the social media arena.  Who tweets, posts, pins, links, shares and networks more? A new infographic posted by Interentserviceproviders.org has presented us with a nice visual of their...

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02 May Is This the Worst Ad of All Time?

"Shoot, I kinda liked this thing before that last round of edits." Advertising is a subjective business. Certainly, we’ve seen our fair share of juvenile, misguided, and downright offensive advertisements in 2013. (For example, this genius Berlusconi ad from Ford’s agency in India). That said, my position—and...

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