Business

21 Sep Making the Most of Analyst Engagements

Good analyst coverage is a must for technology companies. But engaging with analysts to properly position and communicate your offering’s unique benefits presents real strategic, logistic, and monetary challenges. Plus, once you have connected, how do you know that the analyst has interpreted what you...

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Brook-Ward Kaepernick via photopin (license)

18 Sep Nike made a gamble – and it resonated

Knowing your target audience and when to take a calculated risk Nike released their ad, Dream Crazy, on Sept. 5. The two-minute montage follows obscure and well-known athletes alike, training for and playing their respective sports. The video ends with a bold call to action, “So...

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13 Sep The Truth Behind Google’s Secret Content Sauce

Like hunting for the Colonel’s secret recipe (hint: it includes black pepper), marketers have long sought to identify the algorithms that Google uses to determine its rankings. For years, search engine marketing experts have followed the ever-changing guidelines, rules, and updates that Google has issued...

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13 Aug Why Medium Still Matters

Last year, Forbes published a piece entitled “Why Medium Doesn’t Matter Anymore,” only to slightly undermine that argument by extolling all of the reasons why Medium does, in fact, still matter in 2018. “Medium makes it easy to blog,” the author wrote, before also maintaining...

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26 Jul Establishing Metrics that Matter

A few weeks ago, I was compiling a progress report for a client that covered the entire first half of 2018. For this particular client, we were in charge of media relations, analyst relations and building their social media presence. If you’re outside the PR...

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23 Jul What We Can Learn from Winning Contractors

This week Market Connections released their 2018 Federal Government Contractor Study in conjunction with Merritt Group and the Professional Services Council. Market Connections typically conducts this survey every other year, and this year’s survey focused on the intersection of business development and marketing within companies...

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19 Jul These Companies Are Red HOT

This year’s DCA Live Red Hot Companies event celebrated 40 of the hottest companies to make a mark in the DC area. Even with the deterrent of rain and an MLB All Star game, companies from all over the region gathered at WeWork, 1440 G...

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07 May Creative Ideas for Content Marketing

Though content marketing has been around for a long time, Selina McPherson, marketing lead at Hatch Apps, shared some fresh ideas on the topic at the recent Mid-Atlantic Marketing Summit. One of her points that resonated with me is the suggestion to focus on “big content.” According...

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02 May What is Agile Marketing?

I’ve heard many marketers discuss agile marketing, but I’ve never actually seen it in action. In last week’s presentation at the Mid-Atlantic Marketing Summit, Laura Taylor, President of Silverline Communications and Chris Tomassian, an agile coach at Excella shared a case study for agile marketing. For...

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01 May The PR-Marketing Convergence

As a PR professional for the last 17 years I was really excited for my last session at the Mid-Atlantic Marketing Summit, the PR-Marketing Convergence. While I may describe what I do as PR, the reality is that my clients are almost always on the...

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26 Apr A Look Inside the Head of a CMO

Every spring for the last six years I’ve had the great opportunity to attend the Mid-Atlantic Marketing Summit. The annual event brings together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and...

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28 Mar Elevating the Data in Your Pitch

Nothing grabs a reporter’s attention better than data. As a PR professional at a firm specializing in the technology industry, I’ve seen the difference good data can make in a pitch. Conversely, I also quickly learned that tech reporters are used to receiving a lot...

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15 Mar Measuring the Success of Your Paid Campaigns

In my last blog post, I discussed the value of using paid social media campaigns to further extend your company’s messages beyond traditional media relations or organic social engagement. This month, let’s focus on how to best measure and optimize those campaigns. As previously stated...

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23 Feb Tips for Pitching Top Tier Media

Last month I wrote more than 1,300 words on how to secure top tier media. That high-level and strategic post was about three main areas to focus on for targeting top tier coverage: the audience, the message, and the need for persistence. You’d think with...

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31 Jan The Power of #Hashtags

Love them or hate them, you can’t avoid hashtags in today’s social media culture - Facebook, Instagram, Twitter, even LinkedIn -  they’re everywhere. At SpeakerBox, we try to utilize them on a daily basis, both internally and with our clients. For our 20th Anniversary party...

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25 Jan Tips for Securing Top Tier Media

In the world of public relations it’s not uncommon to have a client ask (some might say demand) that you secure them top tier media coverage. It seems everyone wants to be in The New York Times and The Wall Street Journal, regardless of whether...

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17 Jan GET YOUR CREATIVE JUICES FLOWING

When you work in B2B marketing, the opportunity to be creative has traditionally been elusive. Not always, certainly, but for many years across most B2B technology companies, it was seen as unneeded and inappropriate to use creative tactics, outside of advertising, to reach customer targets....

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08 Jan Q&A: The Geek In Residence Helping Startups Bloom

G. Nagesh Rao is the Chief Technologist at the United States Small Business Administration, but his business card reads Geek In Residence. Along with boosting entrepreneurship at the SBA and in partnership with other federal agencies, he's an advisor for a host of entrepreneurship-related groups including...

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