Blog

23 May What NOT to do to be a Social Media Success

(This wondeful Image via SocialCandy)   If you’ve read any of my previous posts, you’ll know that I’m a huge advocate for social media in business. I think it can be a great asset for measurement and an invaluable tool for brand managers to interact directly with...

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20 May Oh Snap.

So this is my super hypocritical blog post. I don't get Snapchat. I don't think it's useful if you're not into sexting, and I can't for the life of me figure out why you'd want to use it for marketing since the messages don't last. That said,...

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15 May What’s Next for Facebook

Yesterday, Facebook announced the roll out of a new update for iOS apps that will change the way users see their newsfeeds. The new “context cards” will hover over your newsfeed with posts from friends that are relevant to what you’re doing or posting. For...

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24 Apr Trends and Analytics: Digital Marketing in 2014

The last session of the day is one I’ve really been looking forward to, “Trends and Analytics: Digital Marketing in 2014” with Sarah Hudgins, Director of Public Policy at the Interactive Agency Bureau (IAB). I’m always interested to see what influencers in the industry are forecasting...

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04 Apr Advertising Gone RIGHT

Recently Honey Maid, a graham cracker brand, created an advertising campaign called “This is Wholesome.” The campaign aimed to celebrate all families, from all walks of life – all genders, all races, all backgrounds. It’s simply a beautiful message, regardless of your feelings or opinions....

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31 Mar Is Sponsored Content the End to Journalism?

Online journalist and founder of website, The Dish, Andrew Sullivan believes sponsored content is ruining journalism. He recently gave a talk to a Harvard Law School audience entitled, “How Advertising Defeated Journalism.”  He defined sponsored content “as a piece in a magazine or newspaper that...

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13 Mar So Little Time

So, True Detective just wrapped up last week and Game of Thrones doesn't come back until April 6th. Do you think that gives me enough time to watch season one of House of Cards, even with infant twins at home? The question above makes me sound...

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10 Mar Spring Into a Fresh PR Routine

Spring is here!? No, not quite yet – spring technically starts on March 21st this year with the spring vernal equinox.  But we did “spring forward” on Sunday and we are experiencing one of the first warm weeks of the year in the DC-area.   Days...

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28 Feb What Do You Look For in a Quality Industry Event?

Budget is usually the first determining factor when deciding on industry events and conferences.  But let’s just pretend budget isn’t an issue.  What’s next on the list of criteria? Do you consider location? Maybe the speaker line up or ROI potential is most important? Every industry...

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27 Feb 2014 Social Media Outlook Recap

Yesterday I braved the snow to attend Social Media Outlook 2014 put on by Potomac Tech Wire, Siteworx, and theFairfax County Economic Development Authority. As this was my first post-grad social media specific event, I was really excited to see what is new and where...

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05 Feb Happy Birthday Facebook

When is the last time you went an entire day without checking Facebook? In the last 10 years Mark Zuckerberg's creation has infiltrated our daily lives. We use it for fun, for work, to brag, to kill time, to get news, and for a myriad of...

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31 Jan Is it really worth it to leak your Super Bowl ad?

Well Sounding Board readers, it’s about that time of year again. The Sunday when over 100 million Americans get together over buffalo chicken dip and football shaped deserts for a monumental event: The Super Bowl. Much to the delight of advertisers everywhere, commercials have become as...

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30 Jan Be Prepared, Be Very Prepared

Last night I was talking with a friend who also happens to be in PR and was reminded of how important it is to always be prepared for a crisis. When clients are typically mild-mannered we tend to forget about developing a crisis plan to...

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15 Jan 5 Marketing Predictions for 2014

We’re working in an exciting time for marketing and PR. Every year new tools and trends emerge that change the way we think, the way we operate, and the marketing landscape as a whole. This constant change can seen daunting, scary, and exhausting to keep up...

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15 Dec The Visual Social Media Takeover

I’m a visual person. If you’re like me, all of the articles in the world won’t add up to one captivating picture that sums up a message. Over the past several years social media has started to play a major role in brand strategies and slowly...

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15 Nov The World’s First InstaAd

Well it finally happened. I know you’re not surprised, but ads have finally hit Instagram. If you didn’t know to look for it, you probably would have thought the first ad to appear on Instagram was just another post on your feed. Just a beautiful photo...

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31 Oct How Millennials Can Be an Asset to Your Agency

Happy Halloween, Sounding Board readers! I thought I’d celebrate the day by talking about something that Baby Boomers and Generation X-ers find truly spooky…Millennials, specifically the 20-somethings in today’s work force. If you’ve been paying attention to the media lately, you’ve probably seen a lot of...

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14 Oct Using Social Media to Fight Breast Cancer

October is the month of pink. From the hot pink accessories on NFL players to iconic pink ribbons incorporated in logos, the October trend amongst organizations seems to be designing unique campaigns to support breast cancer awareness. In recent years, the incorporation of social media in...

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30 Sep 3 Things Every PR Grad Should Know

In college, everyone tells you how hard it will be to get a job. If you’re like most of the confident PR grads I know, you won’t believe them. After spending the past few years perfectly sculpting your resume with internships, events, and PRSSA involvement I’m...

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15 Sep A Volunteer’s Take on Fashion Week

You know why I love PR? You’re never bored. In my first three months as a full time SpeakerBoxer I have gotten to dip my toe in to just about every element of PR, and there are many. That’s probably why public relations is number seven...

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26 May DC’s Top Tech Presence

Every year Fortune releases a list of the 100 best companies to work for. This year 19 of the 100 are tech companies, including half of the top 10. (Although, you could argue that a lot more than 19 of these companies are tech-related, these are...

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20 Apr The New Realities of PR

The rapid rate of change in the media industry has not only changed the way people consume information but it has also changed how we in the PR industry do our jobs. This panel, led by Priya Ramesh, Director of social media at CRT/tanaka, features Lisa...

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