Blog

21 Feb 4 Tips to Help Your Content Stand Out

When used effectively, content marketing can be an awareness gem. This is no secret. In fact, according to MarketingProf’s, approximately 2 million blog posts are written every day. Therein lies the problem. With so much content being created, how do you stand out? For starters, make...

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14 Feb Four Reasons I Love Public Relations

Since it’s Valentine’s Day, I thought I would ask Sounding Board readers a simple question. Do you love your job? I’m not talking about the day-to-day tasks. I mean the things that really get you pumped up about the day ahead and the benefits – both large...

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11 Jan 2017 PR New Year’s Resolutions

Did you know that 41 percent of Americans are expected to make New Year’s resolutions this year? Yep, millions of us will commit to losing weight, improving our finances, becoming better people, yadayadayada. That’s all well and good (and I’m not immune – darn those last...

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23 Dec 2016 SpeakerBox Holiday Party

Hey, Everyone! It’s that time of year again. The time for eggnog, holiday lights, caroling, etc. But most importantly, it’s corporate holiday party season. We’ve been working long days to get everything we possibly can wrapped up (pun intended) before the year ends, and we...

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22 Dec Why the CMO’s Job is Harder than Ever

This month, the CMO Council and Deloitte published a report entitled “The CMO Shift to Gaining Business Lift,” which examines the changing role of the CMO. Interestingly, consulting firm Spencer Stuart published a report on a similar topic earlier this year and indicated that the...

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21 Dec Seven PR News Sites You Should Follow in 2017

With all of the discussion around fake news over the past few weeks, it’s important to feel confidence in the sites you’re relying on for information. Luckily for us communications professionals, we have a variety of good and reputable news sources that cover our industry. As...

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30 Nov 5 Twitter Tips For Conference Attendees

Companies spend thousands of dollars to attend or sponsor conferences, and one of the best ways to recoup those costs is by dominating social media channels – particularly the “Twittersphere” – during the show. Twitter should be your highest-priority channel for a number of reasons,...

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03 Nov So, We Going to Mars or Nah?

Imagine the worst place on Earth. You got it in your head? Okay, great. What'd you pick? Some place in Indiana, right? Nah, I’m just kidding ya -- I mean Indiana is obviously terrible, but you probably picked some place like the South Pole. Frigid temperatures. Gale-force winds....

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31 Oct Behind the Scenes at Government Matters

One of the best and most challenging things about working in PR is that every part of our job is constantly changing. Whether it’s the tools we use, the clients we serve or the way we deliver information, something is always changing. Realizing this, we put...

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26 Oct SpeakerBox Partners with Revature As New Agency of Record

SpeakerBox is excited to announce that we’ve been chosen by Revature to serve as its communications Agency of Record. Located in Reston, Virginia, Revature is a technology talent development company that recruits, develops, and deploys enterprise-ready technology talent to corporations and government agencies throughout the U.S. Revature...

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24 Oct SpeakerBox Pumpkin Carving Contest

For SpeakerBox, 2016 has been a year of many new things, including a new office that we share with our equally festive “roommates” White64. With so much room for activities, we’ve decided to start some new traditions. As a warm-up for our Halloween party on...

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28 Sep Hacks vs Flacks: Insight for PR Pros

PRWeek recently published an interesting survey about journalists and PR professionals’ thoughts on each other’s roles, skill level, and more. The “Hacks vs Flacks” survey asked 300 respondents a series of detailed questions over the course of a year to more fully understand the relationship between...

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23 Sep How to Work with Public Affairs Officers

Day two of Government Marketing University’s (GovMarkU) GAIN 2016 Conference kicked off with a session focused on working with federal public affairs officers (PAO). Led by Steve Watkins, GovMarkU’s chief content officer and former editor of Federal Times, the panel was comprised of four PAOs...

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