Blog

18 Dec A Guide to Cross-Selling and Upselling

When considering sales strategies, cross-sell and upsell opportunities are often overlooked, though they can be great ways to make further inroads with current customers. In fact, it’s such an important sales tactics that it was the focus of this month’s Institute for Excellence in Sales...

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15 Dec Thought Leadership Requires a Bold Stance

Every year, thousands of companies approach a PR agency saying something along the lines of “we want to be a thought leader.” And, most agencies will promise to make you or your company known as a thought leader. While good agencies certainly will help raise...

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14 Dec A Tale of Customer Service Experiences

Recently I’ve had a few interesting customer service incidents and, unfortunately, they haven’t all been good. But, we’ll get to that in a minute. We talk so much about marketing and communications with our clients - it’s what they hire us for after all -...

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13 Dec The First Line is the Hardest

Over the past couple of weeks my daughter and I have been catching up on some holiday movies, including “The Muppet Christmas Carol.” The film begins (as does the novel and the other film versions of the tale) with Gonzo speaking the line “Marley was...

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04 Dec 3 Tactics PR Can Learn From Advertising

For most people, the words Public Relations, Marketing, and Advertising are synonyms- three sides of a very oddly shaped coin. But professionals know that while both PR and advertising are marketing functions, they are very different in both purpose and execution. Public Relations is the process...

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29 Nov Four Steps to the Perfect Pitch

Working in public relations can mean a lot of things these days. Advancements in technology, the ever-growing presence of social media, and the need for content and search engine optimization have added another dimension to the scope of work that falls under PR. That being said, pitching...

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28 Nov The Case for Marketing First

Imagine a company, just starting out, and with a really cool product idea. After hiring the right engineering staff to bring the product to fruition, and hiring the necessary executive-level leadership, the CEO decides to move forward building out his marketing staff, with sales to...

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17 Nov A Fast Look at the Deloitte Fast 500

Last week, SpeakerBox was proud, once again, to sponsor the Deloitte Fast 500 Awards here in Washington, DC, along with our friends at our regional offices for Cooley LLP, Nasdaq, JLL, Lockton, Morgan Franklin, and Silicon Valley Bank! It is so exciting to have a front...

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15 Nov How to Land a PR Job After College

There’s no other feeling that quite matches walking across the stage in your cap and gown, barely hearing anything because your family and friends are shouting your name, and finally receiving your hard-earned diploma in hand on graduation day. Congratulations – the easy part is...

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06 Nov KISS – KEEP IT SIMPLE (STUPID)

In B2B and B2G marketing presentations, we try to deliver every message in our playbook and make all possible arguments for our solution. We never want to talk about our company, product or service without including a plethora of differentiators. This happens when we talk...

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25 Oct 3 Tools for the Busy PR Professional

Public relations is a fast-paced industry. It demands a high-level of agility and efficiency from its professionals - who are more often than not - also on the move. As a result, we’ve learned to maximize our efficiency by utilizing a variety of PR tools...

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18 Oct Understanding the Government-Buying Season

One of the highlights of the GAIN conference was a panel of current and former government officials who discussed the myths surrounding the government-buying season. Panelists included: Henry J. Sienkiewicz, Former CIO, Defense Information Systems Agency (DISA); Joanne Woytek, Program Manager, NASA SEWP, Goddard Space...

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17 Oct Email Marketing – The State of the Inbox

Last month I attended Inbox Summit East, a one-day email marketing conference. Hosted by Tech Wire Media and Campaigns & Elections, the conference focused on the latest and greatest of email marketing. Topics included email deliverability issues, email metrics, social integration, content and personalization among...

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16 Oct Why Agency Based Marketing is Critical in B2G

In the commercial space, companies often have thousands of potential customers, and because of this, their marketing focuses on broad categories of customers segmented by job title, vertical market, etc.. But, in the government sector, companies might be wise to look at hyper-specific marketing efforts that target one agency or even one program within an agency.
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09 Oct A Four-phase Approach to Crisis Management

Apple’s having a rough month. Oh sure, there’s been a swell of great news for the company over the past few weeks. As you may have heard, Apple introduced three new iPhones in early October, along with the latest version of its Apple Watch. People seem...

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26 Sep The Benefits of Longer Blog Posts

Shakespeare once famously wrote, “Brevity is the soul of wit,” indicating that good writing tends to be concise and to-the-point. That’s generally true in marketing and PR. Press releases, for example, tend to be direct, even dry, but hardly wordy. Marketing collateral, such as white...

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26 Sep SpeakerBox Communications Named to Three Hot Lists This Fall

Multiple recognitions acknowledge growth, innovation and contributions to the regional technology community SpeakerBox Communications, a B2B and B2G technology communications firm, announces recognition from the Washington Business Journal, DC Inno and Techweek DC. The accolades include: Washington Business Journal's “Top 25 PR Firms” which recognized the...

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09 Aug Eight Months Without Facebook

Eight months ago today, it happened. I became one of the few. The odd. The faceless. On November 9, 2016, I officially – finally! – quit Facebook. This wasn’t something I took lightly. Nor was it something that happened overnight. It had been brewing in me for...

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18 Jul Lessons from Social Media Day 2017

A few weeks ago, SpeakerBox COO Lisa Throckmorton and I had the pleasure of attending Slice Communication’s Social Media Day conference in Philly. Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication, both from...

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11 Jul Four Tips to Help You Own Your Next Media Interview

Company spokespeople have one common goal: wanting to tell their organization’s story in a way that resonates with their customers. Done correctly, media interviews can be an ideal vehicle for achieving that goal. Unfortunately, they’re not always done correctly. I’ve run into more than one person...

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22 Jun Social Success in a B2B World

Social media - two little words that carry so much weight and seem to be talked about nonstop. It seems like everyone feels their brand should be engaging on social media but setting up an appropriate strategy can be confusing and overwhelming. Thankfully there are...

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21 Jun Summertime and the PR is Easy

As summer begins, many of us are looking forward to family beach vacations, Fourth of July barbecues, Mojitos by the pool, and all of the fun that warm weather provides. Time to celebrate the successes of the first half of the year, sit back, and...

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15 Jun The Dynamic Duo: PR and Social Media

PR and social media go together like Batman and Robin, Calvin and Hobbes, mac and cheese, thunder and lightning…you get the idea. On their own they are each powerful tools for organizations, but strategically using them together can dramatically boost your marketing efforts. Regardless of which...

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30 May Trolling in the Deep

Say what you will about President Trump. In addition to rock-solid email server management, he’s given us what is undeniably the best reality show of all time -- and it runs 24 hours a day! But then something truly special happens around 5pm -- the magic...

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10 May Marketers Talk Metrics, Analytics and ROI

The last panel I attended at the Mid-Atlantic Marketing Summit, on Metrics, Analytics and ROI, proved to be one of the most interesting and thought-provoking sessions of the day. Panelists Sam Ruchlewicz, Warschawski; Robyn Showers, Tracx; and Derek Weeks, Sonatype each shared 2-3 thoughts on...

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04 May Social Media Trends for 2017

SpeakerBox CEO, Elizabeth Shea, moderated the social media panel at last month’s Mid-Atlantic Marketing Summit. Instead of recapping the session, I filmed it on Facebook Live so anyone who wasn’t able to attend would be able to follow along...

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03 May Marketing Best Practices from DC-area CMOs

  One of the highlights of the Mid-Atlantic Marketing Summit (MAMS) is the annual CMO panel. This year’s event featured Lauren Bates, CMO of UrbanStems; Linda Kerr, Director of Marketing, Kajeet; and Joe Vacca, CMO, Revature. Paul Sherman, Publisher of Potomac Tech Wire, moderated the session. A...

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