Blog

25 Oct 3 Tools for the Busy PR Professional

Public relations is a fast-paced industry. It demands a high-level of agility and efficiency from its professionals - who are more often than not - also on the move. As a result, we’ve learned to maximize our efficiency by utilizing a variety of PR tools...

Read More

18 Oct Understanding the Government-Buying Season

One of the highlights of the GAIN conference was a panel of current and former government officials who discussed the myths surrounding the government-buying season. Panelists included: Henry J. Sienkiewicz, Former CIO, Defense Information Systems Agency (DISA); Joanne Woytek, Program Manager, NASA SEWP, Goddard Space...

Read More

17 Oct Email Marketing – The State of the Inbox

Last month I attended Inbox Summit East, a one-day email marketing conference. Hosted by Tech Wire Media and Campaigns & Elections, the conference focused on the latest and greatest of email marketing. Topics included email deliverability issues, email metrics, social integration, content and personalization among...

Read More

16 Oct Why Agency Based Marketing is Critical in B2G

In the commercial space, companies often have thousands of potential customers, and because of this, their marketing focuses on broad categories of customers segmented by job title, vertical market, etc.. But, in the government sector, companies might be wise to look at hyper-specific marketing efforts that target one agency or even one program within an agency.
Read More

09 Oct A Four-phase Approach to Crisis Management

Apple’s having a rough month. Oh sure, there’s been a swell of great news for the company over the past few weeks. As you may have heard, Apple introduced three new iPhones in early October, along with the latest version of its Apple Watch. People seem...

Read More

26 Sep The Benefits of Longer Blog Posts

Shakespeare once famously wrote, “Brevity is the soul of wit,” indicating that good writing tends to be concise and to-the-point. That’s generally true in marketing and PR. Press releases, for example, tend to be direct, even dry, but hardly wordy. Marketing collateral, such as white...

Read More

26 Sep SpeakerBox Communications Named to Three Hot Lists This Fall

Multiple recognitions acknowledge growth, innovation and contributions to the regional technology community SpeakerBox Communications, a B2B and B2G technology communications firm, announces recognition from the Washington Business Journal, DC Inno and Techweek DC. The accolades include: Washington Business Journal's “Top 25 PR Firms” which recognized the...

Read More

09 Aug Eight Months Without Facebook

Eight months ago today, it happened. I became one of the few. The odd. The faceless. On November 9, 2016, I officially – finally! – quit Facebook. This wasn’t something I took lightly. Nor was it something that happened overnight. It had been brewing in me for...

Read More

18 Jul Lessons from Social Media Day 2017

A few weeks ago, SpeakerBox COO Lisa Throckmorton and I had the pleasure of attending Slice Communication’s Social Media Day conference in Philly. Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication, both from...

Read More

11 Jul Four Tips to Help You Own Your Next Media Interview

Company spokespeople have one common goal: wanting to tell their organization’s story in a way that resonates with their customers. Done correctly, media interviews can be an ideal vehicle for achieving that goal. Unfortunately, they’re not always done correctly. I’ve run into more than one person...

Read More

22 Jun Social Success in a B2B World

Social media - two little words that carry so much weight and seem to be talked about nonstop. It seems like everyone feels their brand should be engaging on social media but setting up an appropriate strategy can be confusing and overwhelming. Thankfully there are...

Read More

21 Jun Summertime and the PR is Easy

As summer begins, many of us are looking forward to family beach vacations, Fourth of July barbecues, Mojitos by the pool, and all of the fun that warm weather provides. Time to celebrate the successes of the first half of the year, sit back, and...

Read More

15 Jun The Dynamic Duo: PR and Social Media

PR and social media go together like Batman and Robin, Calvin and Hobbes, mac and cheese, thunder and lightning…you get the idea. On their own they are each powerful tools for organizations, but strategically using them together can dramatically boost your marketing efforts. Regardless of which...

Read More

30 May Trolling in the Deep

Say what you will about President Trump. In addition to rock-solid email server management, he’s given us what is undeniably the best reality show of all time -- and it runs 24 hours a day! But then something truly special happens around 5pm -- the magic...

Read More

10 May Marketers Talk Metrics, Analytics and ROI

The last panel I attended at the Mid-Atlantic Marketing Summit, on Metrics, Analytics and ROI, proved to be one of the most interesting and thought-provoking sessions of the day. Panelists Sam Ruchlewicz, Warschawski; Robyn Showers, Tracx; and Derek Weeks, Sonatype each shared 2-3 thoughts on...

Read More

04 May Social Media Trends for 2017

SpeakerBox CEO, Elizabeth Shea, moderated the social media panel at last month’s Mid-Atlantic Marketing Summit. Instead of recapping the session, I filmed it on Facebook Live so anyone who wasn’t able to attend would be able to follow along...

Read More

03 May Marketing Best Practices from DC-area CMOs

  One of the highlights of the Mid-Atlantic Marketing Summit (MAMS) is the annual CMO panel. This year’s event featured Lauren Bates, CMO of UrbanStems; Linda Kerr, Director of Marketing, Kajeet; and Joe Vacca, CMO, Revature. Paul Sherman, Publisher of Potomac Tech Wire, moderated the session. A...

Read More

25 Apr SpeakerBox Communications’ CEO Elizabeth Shea and COO Lisa Throckmorton are Recognized by Washingtonian Magazine as Two of the Top 100 Tech Titans

We’re  proud to share that our CEO Elizabeth Shea and COO Lisa Throckmorton were selected as 2017 “Top 100 Tech Titans” by Washingtonian magazine. The recognition coincides with the kick-off of SpeakerBox’s yearlong 20th Anniversary campaign, which celebrates the firm’s history and accomplishments—past and present. The award recognizes outstanding leaders...

Read More

24 Mar How to Engage with Public Sector Editors

Yesterday’s Government Marketing University Market Chat LIVE! event featured a panel of public sector editors representing some of the leading government media brands. Below is a recap and some helpful hints from the speakers. Francis Rose, host of Government Matters, kicked off the event with a...

Read More

10 Mar Meet Samantha Chavez: SpeakerBox Spring Intern

Samantha Chavez is a current senior at George Mason University and has currently joined SpeakerBox as part of our spring internship program. We couldn’t be happier to bring her on board and show her the ropes of PR before she graduates in December. Here’s a...

Read More

09 Mar Is Twitter Still Good for Business?

This should be a shining moment for Twitter. Social media as a whole appears to be booming, as is evidenced by Snap’s mainly successful IPO. The growth of mobile devices (and lack of free time) has conditioned people to consume information in 140 character-size chunks....

Read More

28 Feb Join us for the Next TMA Event

We’re excited to share that the first TMA event of 2017 is rapidly approaching and this time TMA is teaming up with Constellation Research for our spring event  – a session led by tech marketing and sales operations executive Cindy Zhou. A former SVP of global...

Read More