Blog

08 Nov A two-step approach to starting a new category

Photo credit: [Paturo] Noroeste Pro 2017 (III) via photopin (license) Many companies come to us with a desire to create a new market category. While its natural for an innovator to believe that what they are doing is so different it defies current norms and definitions,...

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26 Oct Tackling the Unknown

Writing in public relations can be overwhelming. We are expected to become mini-experts on different topics across various industries. All of this can be even more challenging when you’re fresh out of college, like me. Being new to the writing game in an agency can...

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25 Oct Show & Tell: How to Create Convincing Content

If you write for any part of your living, you’re familiar with the adage, ‘show don’t tell.’ Writing that ‘shows’ you something rather than explicitly telling you, allows a reader to experience a topic (not like this sentence). Language that ‘shows’ leads a reader through...

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24 Oct Stop Blaming Journalists for Bad PR

I recently read a blog post on a daily news site dedicated to PR, marketing, and media that basically called out all the ways that journalists frustrate PR professionals. While the post made some fair points (breaking embargos can, in fact, cost us a client),...

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19 Oct WHAT HAPPENED TO RESPECTFUL MARKETING?

Recently, I somehow got on the email list for a national marketing professional organization that I do not belong to. In the last month, since I was added to their list, they have emailed me 15 times about three different events. That seems a bit...

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28 Sep Making the Most of Your Media Interviews

As publications face increasing pressure to do less with more these days, securing media interviews is becoming increasingly difficult for PR pros. The reality is, many publications are cutting back on their editorial staff, and it’s not uncommon for a reporter to turn down an...

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24 Sep SpeakerBox Day 2018: Vineyard Style

Last week, our team spent a day at a couple of wineries for our annual #SpeakerBoxDay celebration. We try to take some time for team-bonding a few times a year. In the past, we’ve gone to baseball games, beer gardens, cooking classes, a teammate’s house for...

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21 Sep Making the Most of Analyst Engagements

Good analyst coverage is a must for technology companies. But engaging with analysts to properly position and communicate your offering’s unique benefits presents real strategic, logistic, and monetary challenges. Plus, once you have connected, how do you know that the analyst has interpreted what you...

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Brook-Ward Kaepernick via photopin (license)

18 Sep Nike made a gamble – and it resonated

Knowing your target audience and when to take a calculated risk Nike released their ad, Dream Crazy, on Sept. 5. The two-minute montage follows obscure and well-known athletes alike, training for and playing their respective sports. The video ends with a bold call to action, “So...

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14 Sep SpeakerBox Gives Back!

This fall, SpeakerBox rolled out two new philanthropy programs that support our local community. As students across the country prepared for the beginning of the school year, the SpeakerBox team kicked off its Operation Backpack program. Sponsored by Volunteers of America, Operation Backpack aims to provide...

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13 Sep The Truth Behind Google’s Secret Content Sauce

Like hunting for the Colonel’s secret recipe (hint: it includes black pepper), marketers have long sought to identify the algorithms that Google uses to determine its rankings. For years, search engine marketing experts have followed the ever-changing guidelines, rules, and updates that Google has issued...

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14 Aug Does Work/Life Balance Really Exist?

If you do a quick, unscientific look through Glassdoor for reviews on the leading mid-sized PR firms and management consultants, you will spot a troubling trend. The scores for work/life balance seem to sit right in the middle of the scale. Even among award winning...

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13 Aug Why Medium Still Matters

Last year, Forbes published a piece entitled “Why Medium Doesn’t Matter Anymore,” only to slightly undermine that argument by extolling all of the reasons why Medium does, in fact, still matter in 2018. “Medium makes it easy to blog,” the author wrote, before also maintaining...

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26 Jul Establishing Metrics that Matter

A few weeks ago, I was compiling a progress report for a client that covered the entire first half of 2018. For this particular client, we were in charge of media relations, analyst relations and building their social media presence. If you’re outside the PR...

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23 Jul What We Can Learn from Winning Contractors

This week Market Connections released their 2018 Federal Government Contractor Study in conjunction with Merritt Group and the Professional Services Council. Market Connections typically conducts this survey every other year, and this year’s survey focused on the intersection of business development and marketing within companies...

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19 Jul These Companies Are Red HOT

This year’s DCA Live Red Hot Companies event celebrated 40 of the hottest companies to make a mark in the DC area. Even with the deterrent of rain and an MLB All Star game, companies from all over the region gathered at WeWork, 1440 G...

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16 Jul Do We Really Trust Anyone Anymore?

I have a secret. I like the Edelman Trust Barometer. Not as much as I love Mary Meeker’s Internet Trends report, but I do look forward to it every year. It’s interesting how much things change in a short period of time when it comes...

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07 May Creative Ideas for Content Marketing

Though content marketing has been around for a long time, Selina McPherson, marketing lead at Hatch Apps, shared some fresh ideas on the topic at the recent Mid-Atlantic Marketing Summit. One of her points that resonated with me is the suggestion to focus on “big content.” According...

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02 May What is Agile Marketing?

I’ve heard many marketers discuss agile marketing, but I’ve never actually seen it in action. In last week’s presentation at the Mid-Atlantic Marketing Summit, Laura Taylor, President of Silverline Communications and Chris Tomassian, an agile coach at Excella shared a case study for agile marketing. For...

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01 May The PR-Marketing Convergence

As a PR professional for the last 17 years I was really excited for my last session at the Mid-Atlantic Marketing Summit, the PR-Marketing Convergence. While I may describe what I do as PR, the reality is that my clients are almost always on the...

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26 Apr Video: What Marketers Need to Know

With one-third of the time people spend online spent watching video, it’s no surprise that marketers want to know how to leverage this valuable format. At the Mid-Atlantic Marketing Summit, a panel of video consultants and users talked about the core issues and costs facing...

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26 Apr A Look Inside the Head of a CMO

Every spring for the last six years I’ve had the great opportunity to attend the Mid-Atlantic Marketing Summit. The annual event brings together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and...

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16 Apr THE NEVER CHANGING WORLD OF PUBLIC RELATIONS

In public relations, we spend our careers telling our clients’ stories. Ideally, there is a good mix of reality and just enough future promise to make things interesting. The trick with good PR is to find the sweet spot - never letting your company story...

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