Blog

16 Jul Do We Really Trust Anyone Anymore?

I have a secret. I like the Edelman Trust Barometer. Not as much as I love Mary Meeker’s Internet Trends report, but I do look forward to it every year. It’s interesting how much things change in a short period of time when it comes...

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07 May Creative Ideas for Content Marketing

Though content marketing has been around for a long time, Selina McPherson, marketing lead at Hatch Apps, shared some fresh ideas on the topic at the recent Mid-Atlantic Marketing Summit. One of her points that resonated with me is the suggestion to focus on “big content.” According...

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02 May What is Agile Marketing?

I’ve heard many marketers discuss agile marketing, but I’ve never actually seen it in action. In last week’s presentation at the Mid-Atlantic Marketing Summit, Laura Taylor, President of Silverline Communications and Chris Tomassian, an agile coach at Excella shared a case study for agile marketing. For...

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01 May The PR-Marketing Convergence

As a PR professional for the last 17 years I was really excited for my last session at the Mid-Atlantic Marketing Summit, the PR-Marketing Convergence. While I may describe what I do as PR, the reality is that my clients are almost always on the...

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26 Apr Video: What Marketers Need to Know

With one-third of the time people spend online spent watching video, it’s no surprise that marketers want to know how to leverage this valuable format. At the Mid-Atlantic Marketing Summit, a panel of video consultants and users talked about the core issues and costs facing...

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26 Apr A Look Inside the Head of a CMO

Every spring for the last six years I’ve had the great opportunity to attend the Mid-Atlantic Marketing Summit. The annual event brings together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and...

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16 Apr THE NEVER CHANGING WORLD OF PUBLIC RELATIONS

In public relations, we spend our careers telling our clients’ stories. Ideally, there is a good mix of reality and just enough future promise to make things interesting. The trick with good PR is to find the sweet spot - never letting your company story...

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28 Mar Elevating the Data in Your Pitch

Nothing grabs a reporter’s attention better than data. As a PR professional at a firm specializing in the technology industry, I’ve seen the difference good data can make in a pitch. Conversely, I also quickly learned that tech reporters are used to receiving a lot...

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19 Mar HOW TO GET MORE BANG FOR YOUR BUCK WITH AWARDS

Building off Pete Larmy’s recent post on creating an award submission that gains the judges attention, I wanted to explore how to be more strategic with awards overall. Many companies pursue product awards as a way to get recognition for their technical innovations. However, those...

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15 Mar Measuring the Success of Your Paid Campaigns

In my last blog post, I discussed the value of using paid social media campaigns to further extend your company’s messages beyond traditional media relations or organic social engagement. This month, let’s focus on how to best measure and optimize those campaigns. As previously stated...

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23 Feb Tips for Pitching Top Tier Media

Last month I wrote more than 1,300 words on how to secure top tier media. That high-level and strategic post was about three main areas to focus on for targeting top tier coverage: the audience, the message, and the need for persistence. You’d think with...

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21 Feb No Place for Ego

With one exception, I have always worked in fairly collaborative environments, but I recognize that not everyone shares this experience and many wouldn’t like it if they had. But, collaboration is quickly becoming commonplace in organizations of all sizes. Even if your team doesn’t embrace...

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15 Feb What the Board Expects from the CMO

As the average tenure of a CMO continues to decline, it’s critical that CMOs strive to meet the expectations of their board and provide insight into both the health of the company and the voice of the customer. But have you ever wondered exactly what...

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31 Jan The Power of #Hashtags

Love them or hate them, you can’t avoid hashtags in today’s social media culture - Facebook, Instagram, Twitter, even LinkedIn -  they’re everywhere. At SpeakerBox, we try to utilize them on a daily basis, both internally and with our clients. For our 20th Anniversary party...

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30 Jan Memories of our 20th Anniversary Celebration

Memories of our 20th Anniversary celebration are keeping us warm on these cold January days. We had lots to celebrate in 2017 and we thank our awesome community for helping us toast our milestone! Enjoy our video recap! Speakerbox 20th Anniversary from SpeakerBox Communications on Vimeo....

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25 Jan Tips for Securing Top Tier Media

In the world of public relations it’s not uncommon to have a client ask (some might say demand) that you secure them top tier media coverage. It seems everyone wants to be in The New York Times and The Wall Street Journal, regardless of whether...

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17 Jan GET YOUR CREATIVE JUICES FLOWING

When you work in B2B marketing, the opportunity to be creative has traditionally been elusive. Not always, certainly, but for many years across most B2B technology companies, it was seen as unneeded and inappropriate to use creative tactics, outside of advertising, to reach customer targets....

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11 Jan Washington’s 100 Top Tech Leaders

Our 2017 ranking of local tech titans. WRITTEN BY MICHAEL J. GAYNOR "Ask about the health of Washington’s tech scene and you’ll get a range of opinions. That’s what Washingtonian did for this year’s Tech Titans, our biannual survey of the most influential and interesting people in...

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