Author: sbxadm

15 Jul Measuring PR

When I first started out in PR, it was a struggle to measure our efforts at the end of each quarter. We would create ad equivalency reports, share of voice reports, and set arbitrary goals that often just included a number of placements to hit...

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20 May Oh Snap.

So this is my super hypocritical blog post. I don't get Snapchat. I don't think it's useful if you're not into sexting, and I can't for the life of me figure out why you'd want to use it for marketing since the messages don't last. That said,...

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27 Mar Facebook Updates… Again.

In scrolling through my new RSS reader I came across quite a few stories this month about Facebook updates. While the company doesn’t seem to be doing a huge site redesign as it has in the past, there are a couple changes that marketers and...

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