Author: Sally McHugh

31 Oct Behind the Scenes at Government Matters

One of the best and most challenging things about working in PR is that every part of our job is constantly changing. Whether it’s the tools we use, the clients we serve or the way we deliver information, something is always changing. Realizing this, we put...

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29 Aug Tips for Using Facebook Live

I don’t know about you, but it seems like every time I turn around there is a new tool on social media. These developments are exciting for a PR person because they open doors for new ways we can help our clients get their message...

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30 Jun Live from Red Hat Summit

This has been a busy and exciting week! On Monday I flew out to San Francisco to work with the Red Hat communications team during their annual partner and user conference, Red Hat Summit. Summit is an incredible conference for anyone -- from developers to the...

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12 Feb SpeakerBox Lunch and Learn: The Stevie Awards

Two of the best things about working at SpeakerBox are our unwavering commitment to professional development and always finding reasons to eat. Yesterday we got to do both. Michael Gallagher, President of the American Business Awards for The Stevies came in to our office for a...

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15 Jan The White House is on Snapchat

As I’m sure you’ve heard, President Obama gave his final State of the Union address this week. There’s a lot we could talk about from the President’s optimistic speech about the state and future of our country, but as we’re a tech PR blog with...

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13 Aug 10 Tips for Live Tweeting Events

You know you work in PR when your camera roll is filed with live-tweeted pictures  Today I want to get into a feature of PR that is thrilling for some and terrifying for others: live tweeting. When you’re in tech PR it seems like every season is...

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08 May The State of Advertising and Marketing

Our own Elizabeth Shea participated on a panel this afternoon titled “The State of Advertising and Marketing.” The industry experts covered a wide range of topics from the evolving C-Suite to finding talent to managing expectations. The panelists included: Greg Kihlström, Founder & CEO, Carousel30 and...

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08 May The State of SEO in 2015 (so far)

My second session of the day was “The State of SEO in 2015 (so far)” with AOL Inc.’s Senior Director of Audience Development, Simon Heseltine. In his current role, Simon heads up organic search, social, newsletters, and training across all of the AOL properties, including...

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08 May Navigating the Hyper-Local SEO Landscape

Here we go! Another exciting Mid-Atlantic Marketing Summit, bringing together some of the best and brightest in marketing, technology, communications, and media---aka everything SpeakerBox loves. My first session of the day is entitled, “Navigating the Hyper-Local SEO Landscape” with Amanda Kaestner, Marketing Analyst from BGE Home,...

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30 Apr The Live-Streaming Showdown

It’s an epic battle, rivaling the intensity and ferocity of Manny Pacquiao and Floyd Mayweather. Alright, fine. Maybe that was a bit of an exaggeration. If you’ve been paying attention to social media news lately, you’ve probably seen a ton of buzz around two apps that seem...

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25 Mar Survey: Meet Today’s Journalist

As PR professionals we often wonder how best to communicate with the journalists we pitch. Should we be trying something new? What should we be doing more of or less of? Without any good way to ask journalists what they really want we’re often left to...

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28 Feb Data, Data, Everywhere

Lets talk about big data because, well, everyone else seems to be. Many PR professionals I know tend to stress about big data for no other reason than there is so much of it, and they don’t know how to use it effectively. So, where do we start?...

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23 Jan 3 Tools for Managing Information Overload

The great thing about the Internet is that everyone is free to share their thoughts and ideas with the world. The horrible thing about the Internet is that everyone is free to share their thoughts and ideas with the world. With so much content out there,...

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19 Dec 8 Tips for a More Interesting Pitch

Confession: I have a serious PR crush on Michael Smart. It all started when my colleague Jonathan did an in-office training on a few of Michael Smart’s general writing tips, but the full on PR crush developed when I attended a PRSA event where he...

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20 Nov How to Pitch Challenging Brands

You know why the internet is great? You have access to information on anything. I realized this recently when I was browsing though PRSA’s website and realized that as a member I have access to hundreds of free webinars from industry experts on everything from...

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22 Oct Takeaways from AUSA

Last week, thanks to our client Rapiscan Systems, I had the opportunity to attend the AUSA 2014 Annual Meeting and Exposition. If you’ve never attended AUSA, let me paint a picture for you. This event is massive. Every area of the convention center in DC...

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30 Sep Bendgate: Not Bad News for Everyone

Well here it is, the latest tech drama of 2014: Bendgate. I’m sure by now you’ve heard the commotion associated with Apple’s latest launch. When the iPhone 6 was first released two weeks ago, people lined up for hours – only to discover a few...

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13 Sep CVS Goes Tobacco Free

When it seems like a new pharmacy is popping up on every corner, it can be hard for chains to distinguish themselves as the better option. CVS made a bold move in February when they announced their plan to rid shelves of tobacco products at...

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30 Aug What’s in a Name?

ave you seen that Tom Cruise movie Edge of Tomorrow? No? That’s alright, no one else did either. When the movie came out earlier this year, Warner Brothers had high hopes for a big box office success. Instead they ended up with an unfortunate flop. Despite...

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15 Aug Lessons in Branding from an Unexpected Source

You know who’s awesome? Pope Francis. After years of bad press for the Catholic Church, the recently elected pope has been a much-needed breath of fresh PR air. During his tenure at the Vatican, Pope Francis has demonstrated excellent branding and communications skills, landing him a 92%...

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29 Jun Insights from PRSA Pitching Boot Camp

Thursday morning I had the opportunity to attend a PRSA Pitching Boot Camp with renowned media pitching coachMichael Smart. I first heard about Michael Smart in a SpeakerBox pitch camp hosted by our own Jonathan Katz. If you can’t tell by his blog posts, it’s not...

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14 Jun How Twitter is Gearing Up for the World Cup

All of the sudden everything is about the World Cup. (photo courtesy of TheOatmeal.com) Across the globe soccer is the most popular sport, but what’s interesting to me about the whole event isn’t the athletics. I’m more interested in the social media, obviously, but not in the...

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23 May What NOT to do to be a Social Media Success

(This wondeful Image via SocialCandy)   If you’ve read any of my previous posts, you’ll know that I’m a huge advocate for social media in business. I think it can be a great asset for measurement and an invaluable tool for brand managers to interact directly with...

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15 May What’s Next for Facebook

Yesterday, Facebook announced the roll out of a new update for iOS apps that will change the way users see their newsfeeds. The new “context cards” will hover over your newsfeed with posts from friends that are relevant to what you’re doing or posting. For...

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24 Apr Trends and Analytics: Digital Marketing in 2014

The last session of the day is one I’ve really been looking forward to, “Trends and Analytics: Digital Marketing in 2014” with Sarah Hudgins, Director of Public Policy at the Interactive Agency Bureau (IAB). I’m always interested to see what influencers in the industry are forecasting...

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15 Mar The Price of Free

With the rise of social media there has been a correlating rise in targeted advertising.  Every day more people are signing on to new social networking sites and mobile usage has increased exponentially. Social media platforms have access to incredible amounts of user data. With this...

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27 Feb 2014 Social Media Outlook Recap

Yesterday I braved the snow to attend Social Media Outlook 2014 put on by Potomac Tech Wire, Siteworx, and theFairfax County Economic Development Authority. As this was my first post-grad social media specific event, I was really excited to see what is new and where...

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31 Jan Is it really worth it to leak your Super Bowl ad?

Well Sounding Board readers, it’s about that time of year again. The Sunday when over 100 million Americans get together over buffalo chicken dip and football shaped deserts for a monumental event: The Super Bowl. Much to the delight of advertisers everywhere, commercials have become as...

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15 Jan 5 Marketing Predictions for 2014

We’re working in an exciting time for marketing and PR. Every year new tools and trends emerge that change the way we think, the way we operate, and the marketing landscape as a whole. This constant change can seen daunting, scary, and exhausting to keep up...

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15 Dec The Visual Social Media Takeover

I’m a visual person. If you’re like me, all of the articles in the world won’t add up to one captivating picture that sums up a message. Over the past several years social media has started to play a major role in brand strategies and slowly...

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15 Nov The World’s First InstaAd

Well it finally happened. I know you’re not surprised, but ads have finally hit Instagram. If you didn’t know to look for it, you probably would have thought the first ad to appear on Instagram was just another post on your feed. Just a beautiful photo...

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31 Oct How Millennials Can Be an Asset to Your Agency

Happy Halloween, Sounding Board readers! I thought I’d celebrate the day by talking about something that Baby Boomers and Generation X-ers find truly spooky…Millennials, specifically the 20-somethings in today’s work force. If you’ve been paying attention to the media lately, you’ve probably seen a lot of...

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