Author: Pete Larmey

14 Aug 6 Elements of Influence and How They Apply to PR

I don’t typically do infographics, but I thought this one by Everreach was worth sharing, since much of it applies to the methodology we try to espouse for all of our clients. It’s about influence; specifically, how companies persuade customers to purchase their products and...

Read More

25 Jul Puppy Crisis Communications

About a week ago, we added a new puppy to our family. He’s a hound/lab retriever mix. Beautiful dog. Big brown eyes, nice soft coat, loves to play and really seems to enjoy his new home. But for the past week, the Larmey household has been...

Read More

11 Jul The Decision…to Stay Off Twitter

Oh, Twitter – how can you be such a swirling vortex of information, and yet a black hole when it comes to anything resembling reliable news? This is the thought that went through my mind this past week as I, like some sort of wild-eyed addict,...

Read More

25 Jun PR According to a Parrothead

A couple of weeks ago I took the family on a trip to Myrtle Beach, S.C., to soak up some sun, sample some food, and think about public relations. Wait, what? Anyone who has read some of my previous Sounding Board posts probably realizes I have a...

Read More

07 Apr The Call of Corporate Communications

Human beings are communicative animals by nature, but we all like our communications in different ways. Some of us prefer to absorb our news through newsfeeds. Others are pretty religious about following multiple social media accounts. Some are even susceptible to the siren song of...

Read More

03 Feb Social and News Blend Through Paper

We’ve been seeing the convergence of traditional news and social media taking place for sometime now.  Often it’s hard – some might say pointless -- to try and differentiate between things like Twitter and LinkedIn, and blogs and sites such as The New York Times,...

Read More

16 Aug Five Steps Toward Twitter Effectiveness

There are a number of outlets for your social media consideration, but for communication purposes, Twitter remains at the top of the heap.  Sure, Facebook is great for brand building and interaction, and LinkedIn is unmatched when it comes to networking.  But for companies seeking...

Read More

12 Aug Using the Gartner Ombudsman in Your Analyst Relations

Ombudsman:  An official appointed to investigate individuals’ complaints against maladministration, esp. that of public authorities. What do corporate executives and Alex Rodriguez have in common?  Every now and again, each of them may need to pursue the services of an ombudsman to resolve certain matters. Ombudsmans are...

Read More

26 Jul The Power of Corporate Blogging

Recently, the University of Massachusetts published a study regarding the number of Fortune 500 companies that are using social media, and the social media channels they routinely engage in.  Not surprisingly, Facebook and Twitter represented a large percentage of the results, with 70 percent of...

Read More

08 Jul Is Corporate PR Dead? Not On Your Life

Recently, The Centre for Public Affairs, an Australian organization, published a piece in their member newsletter claiming that, at least as an in-house competency within corporations, PR is dead.  The newsletter asserts that “its utility and usefulness as a core management function has been terminal...

Read More

24 Jun Not Enough Info in Infographics

If it’s true that a picture is worth a thousand words, then an infographic – which actually combines pictures with words – must tell – what?  One thousand five hundred?  Two thousand?  A million? Or, how about, nothing at all?  Because, according to this article from...

Read More

15 Apr Social Media Shows Its Human Side. Again.

Early this morning I checked my Twitter timeline and came across a tweet that read “Happy Patriots Day good luck to all those running the marathon!”  Another tweet was accompanied by a photo of flags that had been placed by the Boston Marathon’s finish line;...

Read More

06 Feb My So-Called Post-PC Life

I’ve owned a PC for as long as I can remember. I bought my first one – a big, rumbling HP tower and monitor – in 1995. This was back when AOL – that’s America Online, by the way – used to package free CDs...

Read More

10 Jan The Consumerization of IT Media

Over the past year or so we’ve read quite a bit about the so-called “consumerization of IT” – how IT departments have had to adapt to employees using their own devices, such as smartphones and tablets, for work.  IT consumerization is a true phenomenon that...

Read More

09 Jan New Year’s Resolution: Focus On PR Messaging

Think about all of those New Year’s resolutions you’re now in the process of breaking:  lose weight, save more money for retirement, save yourself some heartbreak by rooting for a sports team that’s not based in the Washington, D.C. area.  Now, think about what it...

Read More

06 Dec The A.R.-t of Analyst Relations As Told By An Industry Insider

Industry analysts are part of the bread-and-butter of any successful public relations effort, especially if yours is a publicly-held company.  Developing solid relationships with these experts can lead to many positives:  third-party support in press releases and interviews, valuable insight into your industry and competitors...

Read More

12 Oct This Blog Post is More Than 500 Words Long

  Some of today's blog posts would have made a guy like Charles Dickens proud I’ve been noticing a trend lately when it comes to blog posts – the general rule of “shorter is better” no longer seems to necessarily apply. Back in the good old days –...

Read More

05 Oct Romney Comment Ruffles Social Media Feathers

"Hey, maybe I should be the bird on the Twitter logo!" In case you weren’t aware, the first presidential debate of the 2012 election season was held earlier this week.  President Barack Obama squared off against former Massachusetts governor Mitt Romney in what I assume was...

Read More

11 Sep Confessions of a Google+ Convert

Since its release last year there’s been a lot of debate over the merits (or lack thereof) of Google+.  Heck, we’ve even gone back and forth about it here on this very blog.  Is it an effective social media channel for businesses?  Does it stand...

Read More

06 Sep Selling the Dream: The New World of Product Launches

Lately it’s becoming very trendy to announce new products before said products are readily available to the general public.  This is becoming particularly prevalent in the consumer technology industry, but enterprises are not immune.  We’ve all seen it:  Company A announces Product B (usually with...

Read More