Author: Pete Larmey

13 Sep The Truth Behind Google’s Secret Content Sauce

Like hunting for the Colonel’s secret recipe (hint: it includes black pepper), marketers have long sought to identify the algorithms that Google uses to determine its rankings. For years, search engine marketing experts have followed the ever-changing guidelines, rules, and updates that Google has issued...

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13 Aug Why Medium Still Matters

Last year, Forbes published a piece entitled “Why Medium Doesn’t Matter Anymore,” only to slightly undermine that argument by extolling all of the reasons why Medium does, in fact, still matter in 2018. “Medium makes it easy to blog,” the author wrote, before also maintaining...

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13 Dec The First Line is the Hardest

Over the past couple of weeks my daughter and I have been catching up on some holiday movies, including “The Muppet Christmas Carol.” The film begins (as does the novel and the other film versions of the tale) with Gonzo speaking the line “Marley was...

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09 Oct A Four-phase Approach to Crisis Management

Apple’s having a rough month. Oh sure, there’s been a swell of great news for the company over the past few weeks. As you may have heard, Apple introduced three new iPhones in early October, along with the latest version of its Apple Watch. People seem...

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26 Sep The Benefits of Longer Blog Posts

Shakespeare once famously wrote, “Brevity is the soul of wit,” indicating that good writing tends to be concise and to-the-point. That’s generally true in marketing and PR. Press releases, for example, tend to be direct, even dry, but hardly wordy. Marketing collateral, such as white...

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09 Aug Eight Months Without Facebook

Eight months ago today, it happened. I became one of the few. The odd. The faceless. On November 9, 2016, I officially – finally! – quit Facebook. This wasn’t something I took lightly. Nor was it something that happened overnight. It had been brewing in me for...

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11 Jul Four Tips to Help You Own Your Next Media Interview

Company spokespeople have one common goal: wanting to tell their organization’s story in a way that resonates with their customers. Done correctly, media interviews can be an ideal vehicle for achieving that goal. Unfortunately, they’re not always done correctly. I’ve run into more than one person...

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21 Jun Summertime and the PR is Easy

As summer begins, many of us are looking forward to family beach vacations, Fourth of July barbecues, Mojitos by the pool, and all of the fun that warm weather provides. Time to celebrate the successes of the first half of the year, sit back, and...

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09 Mar Is Twitter Still Good for Business?

This should be a shining moment for Twitter. Social media as a whole appears to be booming, as is evidenced by Snap’s mainly successful IPO. The growth of mobile devices (and lack of free time) has conditioned people to consume information in 140 character-size chunks....

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14 Feb Four Reasons I Love Public Relations

Since it’s Valentine’s Day, I thought I would ask Sounding Board readers a simple question. Do you love your job? I’m not talking about the day-to-day tasks. I mean the things that really get you pumped up about the day ahead and the benefits – both large...

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11 Jan 2017 PR New Year’s Resolutions

Did you know that 41 percent of Americans are expected to make New Year’s resolutions this year? Yep, millions of us will commit to losing weight, improving our finances, becoming better people, yadayadayada. That’s all well and good (and I’m not immune – darn those last...

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21 Dec Seven PR News Sites You Should Follow in 2017

With all of the discussion around fake news over the past few weeks, it’s important to feel confidence in the sites you’re relying on for information. Luckily for us communications professionals, we have a variety of good and reputable news sources that cover our industry. As...

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18 Aug Let’s Talk About Your Multimedia PR Flair

In our visual society, bling is most definitely king. That applies to press releases, too. According to PR Newswire, press releases that included images have 1.4 times the views of those that are purely text-driven, while ones that included videos enjoyed 2.8 more views than their...

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15 Jun Rebranding in Aisle 3!

  There comes a time in every company’s life when the organization needs to reinvent itself. Many times this is beyond the company’s control. External market forces, technology changes, and increased competition can all be factors in a company’s evolution. Reinvention can take many forms. It can...

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17 May Get Online, Get Radical, Get Noticed

A company that wants to become noticed online must compete with a terrific amount of noise emanating from the digital marketing exploits of its competition. They’re trying desperately to leave their own footprint, only to see it get whisked away by a stampede. Perhaps the best...

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17 Dec When Marketing Campaigns Go Too Far

Imagine you’re a typical New Yorker on your way into work, and you see the above image on the subway. Disturbing, yes? Worry not, however. New York was not taken over by Nazis, but by an overzealous advertising campaign Amazon launched to promote its new series, The...

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27 Oct Scary Writing Habits to Avoid

Halloween may only come every October, but scary writing habits can follow you around like an extra from The Walking Dead for 365 days a year. A few simple written mistakes can undermine your efforts to effectively communicate a clear and concise message, or make you...

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03 Sep May the Force Be With You — and Your Brand

Today, Disney is hosting a live YouTube event to celebrate the release of a new line of Star Wars merchandise tied into the upcoming release of The Force Awakens. They’ve gathered Internet celebrities from around the world and will showcase them unboxing hundreds of toys,...

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11 Aug Finding Your Company’s Story

Years ago, I took a series of creative writing classes at Duke University that focused on finding the story in something -- identifying a unique tale that would capture people’s interest. Ideally, it would involve not only an interesting plot or characters, but say something...

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26 Aug Getting Your Message

In the relatively young world of public relations, I’m considered senior (i.e., “old”) at just over 40 years of age. I don’t need to be reminded of this. And yet, I have been, time and again, by one simple writing rule: putting a single space...

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14 Aug 6 Elements of Influence and How They Apply to PR

I don’t typically do infographics, but I thought this one by Everreach was worth sharing, since much of it applies to the methodology we try to espouse for all of our clients. It’s about influence; specifically, how companies persuade customers to purchase their products and...

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25 Jul Puppy Crisis Communications

About a week ago, we added a new puppy to our family. He’s a hound/lab retriever mix. Beautiful dog. Big brown eyes, nice soft coat, loves to play and really seems to enjoy his new home. But for the past week, the Larmey household has been...

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11 Jul The Decision…to Stay Off Twitter

Oh, Twitter – how can you be such a swirling vortex of information, and yet a black hole when it comes to anything resembling reliable news? This is the thought that went through my mind this past week as I, like some sort of wild-eyed addict,...

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25 Jun PR According to a Parrothead

A couple of weeks ago I took the family on a trip to Myrtle Beach, S.C., to soak up some sun, sample some food, and think about public relations. Wait, what? Anyone who has read some of my previous Sounding Board posts probably realizes I have a...

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