Author: Mary Evans

07 Dec The Year That Was

I don’t know about you, but knowing there are only a couple weeks left in 2012 blows my mind. As they always do, the year absolutely flew by, stringing along the good, the bad and the ugly. Which brings me to Google’s 2012 Zeitgeist report of...

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29 Nov #WhatWereTheyThinking

It seems like Twitter users find a reason to develop hashtags for just about any reason these days. But who would have thought that someone would take it to extremes and name their kid after this social media aggregator?  Well, someone did. Welcome to the...

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27 Nov An Active Twitter Following for Walmart

Like the company or not, Walmart must be doing something right with its Twitter strategy. A recent study suggests that the company should hold its head high for having the highest number of engaged followers (41%) amongst Fortune 100 companies. These engaged followers, for example,...

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31 Oct Google Doodles with Halloween

I love October 31 – Halloween is one of my favorite holidays. The idea of portraying your beloved masked superhero, honoring your favorite professional athlete, acting as a princess or even dressing up as a cowboy on a horse (children from the daycare in our...

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29 Oct Targeting Your Audience

I’ll say upfront that I’m venting more than anything in this blog post. But I do have a point to make… I am from Detroit and love my hometown pro sports teams, Tigers included. With that said, I’m running on very little sleep this month, but...

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28 Sep What’s in a Boilerplate?

What’s more difficult than coming up with a good press release headline? Coming up with the boilerplate. Ok, so you don’t have to write a new boilerplate for every press release like you do a headline, but regardless, boilerplates are a pain to write for...

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