Author: Katie Hanusik

14 Sep SpeakerBox Gives Back!

This fall, SpeakerBox rolled out two new philanthropy programs that support our local community. As students across the country prepared for the beginning of the school year, the SpeakerBox team kicked off its Operation Backpack program. Sponsored by Volunteers of America, Operation Backpack aims to provide...

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23 Jul What We Can Learn from Winning Contractors

This week Market Connections released their 2018 Federal Government Contractor Study in conjunction with Merritt Group and the Professional Services Council. Market Connections typically conducts this survey every other year, and this year’s survey focused on the intersection of business development and marketing within companies...

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07 May Creative Ideas for Content Marketing

Though content marketing has been around for a long time, Selina McPherson, marketing lead at Hatch Apps, shared some fresh ideas on the topic at the recent Mid-Atlantic Marketing Summit. One of her points that resonated with me is the suggestion to focus on “big content.” According...

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02 May What is Agile Marketing?

I’ve heard many marketers discuss agile marketing, but I’ve never actually seen it in action. In last week’s presentation at the Mid-Atlantic Marketing Summit, Laura Taylor, President of Silverline Communications and Chris Tomassian, an agile coach at Excella shared a case study for agile marketing. For...

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15 Feb What the Board Expects from the CMO

As the average tenure of a CMO continues to decline, it’s critical that CMOs strive to meet the expectations of their board and provide insight into both the health of the company and the voice of the customer. But have you ever wondered exactly what...

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18 Dec A Guide to Cross-Selling and Upselling

When considering sales strategies, cross-sell and upsell opportunities are often overlooked, though they can be great ways to make further inroads with current customers. In fact, it’s such an important sales tactics that it was the focus of this month’s Institute for Excellence in Sales...

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18 Oct Understanding the Government-Buying Season

One of the highlights of the GAIN conference was a panel of current and former government officials who discussed the myths surrounding the government-buying season. Panelists included: Henry J. Sienkiewicz, Former CIO, Defense Information Systems Agency (DISA); Joanne Woytek, Program Manager, NASA SEWP, Goddard Space...

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10 May Marketers Talk Metrics, Analytics and ROI

The last panel I attended at the Mid-Atlantic Marketing Summit, on Metrics, Analytics and ROI, proved to be one of the most interesting and thought-provoking sessions of the day. Panelists Sam Ruchlewicz, Warschawski; Robyn Showers, Tracx; and Derek Weeks, Sonatype each shared 2-3 thoughts on...

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03 May Marketing Best Practices from DC-area CMOs

  One of the highlights of the Mid-Atlantic Marketing Summit (MAMS) is the annual CMO panel. This year’s event featured Lauren Bates, CMO of UrbanStems; Linda Kerr, Director of Marketing, Kajeet; and Joe Vacca, CMO, Revature. Paul Sherman, Publisher of Potomac Tech Wire, moderated the session. A...

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24 Mar How to Engage with Public Sector Editors

Yesterday’s Government Marketing University Market Chat LIVE! event featured a panel of public sector editors representing some of the leading government media brands. Below is a recap and some helpful hints from the speakers. Francis Rose, host of Government Matters, kicked off the event with a...

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22 Dec Why the CMO’s Job is Harder than Ever

This month, the CMO Council and Deloitte published a report entitled “The CMO Shift to Gaining Business Lift,” which examines the changing role of the CMO. Interestingly, consulting firm Spencer Stuart published a report on a similar topic earlier this year and indicated that the...

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23 Sep Gartner’s Take on the Changing Federal Market

Katell Thielemann, a Research Director at Gartner, wowed the crowd at the GAIN 2016 conference with the morning keynote entitled, “New U.S. Federal Market Battleground Calls for New Tactics.” Her presentation focused on two distinct areas: What is happening in the federal market, and what...

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23 Aug “A Category All Its Own:” An Interview with Government Marketing University’s Lou Anne Brossman

When it comes to marketing to government agencies, companies need to understand the intricacies of government regulations and initiatives, and be able to tie their solutions to government programs. Certainly, government marketing is unlike working with traditional customers, and there are few people who understand this...

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15 Jul Next TMA Event: The Go-To-Market Pyramid

Calling all marketing executives for our next TMA event of the summer. Former CMO and COO Michele Perry will headline the interactive breakfast session entitled, “Analyzing the Go-to-Market Pyramid.” Developing a solid go-to-market strategy can be challenging for even the most experienced marketers. Calling on her...

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22 Apr Building Reach in B2G

Rounding out the afternoon at the Mid-Atlantic Marketing Summit was a session led by Julie Murphy, Partner SVP Public Relations at Sage Communications, entitled “Building Reach and Credibility in the B2G Market in 2016 & Beyond.” Julie set the stage by sharing the three pillars that...

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06 Jan New Year’s Resolutions for the PR Pro

As we enter 2016, I wanted to offer some suggestions to everyone who has resolved to improve their PR program this year. If you’re someone who has traditionally relied on simply issuing news releases and trying to secure the occasional interview – this list is...

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03 Dec Government Modernization Snapshots: FedTalks 2015

FedTalks 2015 was jam-packed with short presentations by some of the most influential executives in government. This year’s event focused on government transformation and showcased multiple CIOs and their modernization efforts. I’ll summarize some of the most interesting below. Federal CIO Tony Scott kicked off the...

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15 Oct How to Achieve Greater Content Marketing Success

As organizations begin their planning for 2016, many marketers are considering how to make their content marketing programs more effective. The Content Marketing Institute and Marketing Profs have once again released the annual B2B Content Marketing Report as a helpful guide for busy marketers. The...

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01 Sep SpeakerBox is Hiring!

SpeakerBox, a PR firm designed to meet the unique demands of the technology sector, is hiring! We’re currently looking for candidates who are both entry-level and experienced communicators. We’re also looking for at least one part-time fall intern. If you’re a local college student or recent...

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14 Aug Five Steps to an Improved Citizen Experience

Last week’s Government Executive Customer Experience Summit showcased some of the brightest stars in the government customer service arena. Though governments have tried to improve they way they provide services to their citizens for years, customer service as a government discipline is relatively new, and...

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17 Jul Content Marketing for Lead Generation

I’ve been thinking lately about how to better connect the dots between content marketing programs and lead generation. According to the B2B Content Marketing 2015 Benchmark report, 83% of marketers use content marketing for lead generation, but only 38% feel proficient at this discipline. I recently...

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08 May B2G Marketing Tips from the Experts

Our own Elizabeth Shea moderated the B2G Marketing Panel at the Mid-Atlantic Marketing Summit.  This group covered a broad range of topics from the organization of marketing teams, to successes, and the best metrics for a B2G marketing program. The panelists were: Stacey Piper, VP Federal...

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08 May Creating a Powerful Customer Experience

Leigh George, CEO of Freedom, led a jam-packed session entitled “How to Create Experiences Customers Would Crawl Over Hot Coals to Have.”  She offered the following tips for marketers interested in adopting more of a customer-centric approach to marketing. It’s not all about you.  It’s about...

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20 Mar Government Security Takes Center Stage

This week, FedScoop hosted the annual “Security Through Innovation Summit,” featuring high-level executives from government and industry discussing topics as varied as innovation, mobility, big data, virtualization and cloud – as they relate to security. There were several key themes that emerged during the daylong event...

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11 Feb The Ultimate Guide to Sponsored Content

I recently came across an incredibly interesting report by Digital Relevance called The Media Buyer’s Guide to Sponsored Content. The 36-page report takes an exhaustive look at the state of sponsored content and attempts to define a model for pricing (and purchasing) these types of...

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09 Oct Insights from the 2015 Content Marketing Report

Fall must be here.  There’s a slight nip in the air and MarketingProfs and the Content Marketing Institute just released the 2015 Content Marketing Report, the fifth version of this annual research project.  This year, more than 5,000 global B2B marketers were surveyed. They’ve modified some...

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30 Sep How to Promote an Infographic in Eight Easy Steps

Lately it seems that infographics are on every marketer’s must-do list.  However, creating an infographic is only half the challenge, and many marketers struggle with how best to promote and leverage this content asset for lead generation and awareness building. We’ve compiled this handy list to...

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15 Sep Mastering the Press Release Quote

As I discussed in an earlier post about being a better media resource, almost 90% of journalists have referenced, viewed or sourced information from a press release in the past week.  Reporters are skimming press releases to find breaking news, supporting facts and quotable sources...

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