Author: Kathryn Kaplan

29 Aug Twitter Launches New Analytics Tool

There was a time in my PR life when I actually had to go through a client’s Twitter feed and manually count how many Retweets and favorites a Tweet received. Luckily those days have been gone for a while now, thanks to add-on tools – but...

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30 Jul Google Docs Gets an Upgrade

More and more, our clients are requesting that we use Google Drive as a way of easily collaborating with them on documents, spreadsheets and list – and you won’t hear me complain about that request. Google makes it extremely easy to have multiple people access...

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13 Jul The Sounding Board

Writing is arguably one of the most important skills a public relations professional should possess. Even more important than writing though? Editing. In today’s 24-hour news cycle, reporters are often rushing to get stories out the door as quickly as possible – and with that, thorough...

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13 Jun Meet the Intern – Summer 2014 Edition

Pools are open, schools are out and air conditioners are going at full blast. Summer 2014 is in full swing, which can only mean one thing - the SpeakerBox summer intern has started! Dan Bowman just finished up his first week here (successfully passing Ali's social...

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12 May PR Lessons from Jack Bauer

The countdown is finally over and as of last Monday, Jack, Chloe and the rest of the 24 team are finally back in action. While its clear to anyone who watches the show that Jack Bauer does not always put his best message forward or frankly,...

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28 Apr Using Images Without Breaking Laws

Photo courtesy of Horia Varlan   Twice a month as I upload my blog posts, Hubspot gently reminds me to include an image with the text. “Images do help blog articles perform better, ” the system tells me. And I know Hubspot is right – so if I don’t...

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13 Apr Three Traits of an Awesome PR Intern

Summer 2014 is quickly approaching (!) and SpeakerBox is in the process of looking for a summer intern. We have had many great former interns and already interviewed some great candidates for this year. As college students begin applying and interviewing for their summer positions I...

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31 Mar Grammar School

Has social media single handedly eroded our writing skills? Or is it the need to get news published as quickly as possible that leads to careless grammatical errors? Whatever it is, I have noticed an increase in simple grammar errors across the board – from my...

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27 Feb Creating CTAs Customers Actually Click

You’ve seen them in our blogs – you may (hopefully!) have even clicked on them –but how do you create effective CTAs for your own marketing materials? A call-to-action, commonly abbreviated as CTA, is an image or text that prompts readers to in fact, actually “take...

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14 Jan Meet the Intern – Michael Peterson

Last summer, Michael Peterson interned full-time here at SpeakerBox, diving in on research projects, media lists, editorial calendars and more. We were lucky enough to have him come back and join us during his winter break from school. Everyone at SpeakerBox has truly enjoyed having...

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23 Dec A PR Stunt Done Right

If you have not seen WestJet’s Christmas Miracle video yet – you are missing out (and should go to watch it here now). In the video, WestJet set up a virtual Santa at check-in for two November 21 flights, asking 250 passengers what they would...

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29 Nov You Can Have Your Turkey and Photograph It Too

Golden deep-fried turkeys. Sweet potatoes covered in marshmallows. Brightly colored cranberry sauce. Sounds like a pretty good Thanksgiving Day spread, right? Well, it also sounds very similar to my Instagram feed all day yesterday. As Thanksgiving and Hanukkah aligned for the first time in over a...

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15 Nov Jean-Claude Van Damme That’s Impressive!

Stunt double? Special effect? Filmed in reverse? Nope, according to Volvo the stunt was real. If you haven’t already seen it, my colleague Katie forwarded around a video this morning that showed Jean-Claude Van Damme performing one of his famous splits while standing on the rear-view...

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31 Oct Challenge Cup Kicks Off in D.C.

Earlier this week, 1776’s Challenge Cup competition launched right here in D.C. The Challenge Cup is a startup competition, spanning 16 cities around the world, to find the world’s most promising startups in the categories of education, healthcare, energy and city challenges. The event featured 36...

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30 Sep Promoted Pins Have Arrived

Changes are coming to everyone’s favorite virtual pinboard site. On September 19, Pinterest announced that after four years of being a free site, it will begin experimenting with promoting pins from select businesses. For those of you starting to panic that you will now be bombarded...

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15 Aug This is literally happening

I literally cannot believe this. As all of you grammar Nazis cringe reading that first sentence – just wait. According to CNN, the definition of literally is no longer the literal definition of literally. (Say that three times fast.) Apparently Google, Merriam-Webster and Cambridge have all gotten on...

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30 Jun The Art of Getting Retweets

Sure, getting your brand’s content and information out to the masses via Twitter is important, but even more important is getting people to actually engage with that content. Whether you do that through retweets or responses, the more your brand’s followers engage with you, the...

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15 Jun Live from Red Hat Summit

This week, I have been working with the communications team at Red Hat’s annual partner and user conference, Red Hat Summit. Summit is an open source technology event that showcases the latest in cloud, platform virtualization, middleware, storage and more. The conference had around 3,500 attendees...

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31 May Another New Social Media Site?!

With new social sites popping up constantly, it’s hard to know what will stick around and what will never catch on. Well, I think it is now safe to say that Vine isn’t going anywhere for a while. Barely six months after Twitter acquired the...

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19 Apr Startup Marketing: Working with a Lean Budget

The last session of the day I sat in on was Startup Marketing: Working with a Lean Budget featuring SpeakerBox’s own Lisa Throckmorton. Moderated by Paul Sherman with Potomac Tech Wire, the panel also included: Michele Perry, Founder and President, MPB Strategies Trevor Lynn, Marketing Manager, Social Tables Zubair...

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19 Apr Social Media: What’s the Next Big Thing

Moderated by technology columnist Rob Pegoraro, the Social Media: What’s the Next Big Thing session was one of the talks that I was most looking forward to attending. The panel included: Brendan O’Donovan, Product Marketing Manager, Vocus Gayle Weiswasser, VP, Engagement, New Media Strategies Lisa Byrne, Social Strategist,...

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15 Apr The Best Way to Deal With a Crisis? Head On

Try as we might to avoid them, public relations crises are bound to happen. Whether the cause is an employee accidentally tweeting something controversial from the brand handle rather than their personal handle, or an unhappy customer who takes to social media to plead their...

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29 Mar Public Relations Then and Now

While my coworkers (cough, Jonathan, cough) choose to believe I am barely 15, my youth does show when I try to picture how public relations was done in an era not all that long ago. Today, we are glued to our computers, sorting obsessively through...

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27 Feb The Case for Public Sector Teleworking

Unlike the private sector – which has increased its productivity by more than 50 percent in the last 25 years - the public sector has actually decreased its productivity. So what is to credit for the private sector's drastic increase? They point primarily towards using...

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14 Feb Beware of the Robo-Tweet

Responding to every tweet your company receives is typically a good social media policy…except when the responses are canned, automated tweets, making it clear you have not read the customer’s concerns or thoughts, nor do you care about them. That is what happened to American Airlines...

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30 Sep The Lost Art of Voicemail

I actually can’t remember the last time I checked my personal voicemail, or left one for that matter. If I see a missed call – I’ll call the person back. It took my mother about a year to realize this fact but she finally came...

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