Author: John Terrill

13 Jun How to Make an Enterprise IT Keynote “Sexy”

Currently, I am embedded with Red Hat’s communications team, helping support the company’s annual user and partner conference: Red Hat Summit.  Beyond being the absolute leader in the open source world, Red Hat also runs an incredibly effective program when it comes to interacting with...

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09 Apr Idiot-Proofing Social Media: No, Cher Isn’t Dead

Yesterday morning, Britain’s Iron Lady passed away – whatever your feelings towards Margaret Thatcher’s policies, she made political history by serving as Britain’s only female prime minister, holding office for more than a decade.  As the news made the rounds, the #nowthatchersdead hashtag appeared on...

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03 Apr Why Did It Have to Be Fake? The BullScanner

April Fool’s Day 2013 presented us with a wide variety of pranks, from Google’s answer to Smell-O-Vision to SpeakerBox’s move to the moors of Scotland, but as always, there are a few that one wishes were actually real.  For me, it’s the BullScanner. The faux product...

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25 Feb Twitter’s Next Branding Trend: Getting Hacked

Big brands love memes – from Gangnam Style to the Harlem Shake, big business loves it some repurposed consumer behavior.  But with MTV’s recent stunt on Twitter, we’re swiftly moving from the world of corporate shilling into some bizarre social dystopia. It all started on February...

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15 Feb Meme of the Month: The Harlem Shake

Shivering?  Feeling an urge to don insane outfits and flail around with impunity?  Sounds like you have a bad case of the HARLEM SHAKES. The Harlem Shake videos infesting YouTube right now have little to do with the Harlem Shake, an 80s dance that’s…well, actually a...

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16 Jan How Low Can PR Go? …Pretty Low.

I like to think that all public relations firms and their associated employees exhibit a certain level of ethical professionalism.  Examples might be: not blanket-emailing media lists with press releases, not lying to journalists and avoiding smear campaigns targeted at competitors. This boundless optimism, however, is...

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11 Jan Wiki Whatnow? A PR Perspective of the Wikipedia Trap

Often the first stop for information-seekers on the Internet, Wikipedia seems to be a perfect target for PR firms seeking to raise awareness of their clients.  That’s because: Its views/readership numbers are incredibly high It supports a fair-and-balanced approach to content, accepting no advertising and, therefore, contains...

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15 Nov War Goes Social

War.  War never changes. Except when it shows up on Twitter. Yesterday morning at roughly 9:30 AM EST, the Israel Defense Forces (IDF) announced a major offensive against Hamas operations in the Gaza Strip, which served as the launch site for recent missile attacks against Israeli targets. ...

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31 Oct The New State of PR: Statelessness

Public relations has long been looked at as a world of suits, handshakes, martinis and Blackberries (or iPhones, whatever floats your boat), perhaps a more modern sibling of AMC’s Mad Men.  This image, however, is nothing more than that – public relations, especially when technology...

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08 Oct Gawker v. Uber-Troll: Lessons From “Reddit-pocalypse”

If you follow the (sometimes revolting) ebb-and-flow of Internet subcultures, you’ve certainly read about Gawker’srecent outing, or “doxxing,” of uber-troll ViolentAcrez’ personal information.  If you don’t stare into the Web’s abyss, the above reads as several lines of nonsense, so I’ll break it down: ViolentAcrez (VA)...

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20 Sep iPhone? More Like LOLPhone, Says Samsung

In the trenches of the smartphone wars, it appears that Samsung is not frightened by the iPhone 5.  In fact, the company is using the oversaturation of Apple fanboys to take aim at the new device, especially with its “The next big thing is already...

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