Author: Jessica Lindberg

15 Dec TMA Event Recap – Hear From Your Peers!

I was excited to attend my first TMA (The Marketing Alliance) meeting last Friday and hear from J Rollins from Optoro and Susan Ganeshan from Clarabridge about driving their organizations’ strategic marketing initiatives. J is the chief revenue officer and executive vice president of field...

Read More

25 Nov Consistent Communication Is Key

I read an article recently by a public relations professional in which she vows to start picking up the phone at least once a week to talk to her clients. I’m hoping she means outside of regularly scheduled weekly or bi-weekly status meetings or planning...

Read More

29 Aug 8 Tips for Planning a Successful Event

I recently attended an industry conference and was so impressed by how smoothly it ran,how delicious the food was, and the general joy wafting from the attendees. The event was so well done, that I started thinking about what tips I would give a client hosting...

Read More

29 Jul Taking the Time to Think Through an Authored Article

I was recently searching for relevant reporters and publications for a new client media list when I stumbled upon Gigaom’s new(ish) guest post policy.  Released May 31, 2014, Unfortunately (and I’m sure they aren’t the only publication), they grew tired of sifting through countless junk stories in...

Read More

08 Jul Share Your Brand’s Story…Digitally

Every marketer dreams of having instant recognition like Coca-Cola, Pepsi and Apple for their company. That might be achievable for B2C industries, but for those in the B2B or B2G world, it’s a little trickier to get a company’s story in front of the public....

Read More

27 Jun Think You Know the Facts of Social Sharing?

Recently, enterprise advertising platform, RadiumOne created an infographic dispelling six myths of social sharing.  RadiumOne acquires data through a sharing and URL-shortening platform – Po.st.  While digging through the massive amounts of data from their platform, the company found that some of the common theories...

Read More

04 Apr Advertising Gone RIGHT

Recently Honey Maid, a graham cracker brand, created an advertising campaign called “This is Wholesome.” The campaign aimed to celebrate all families, from all walks of life – all genders, all races, all backgrounds. It’s simply a beautiful message, regardless of your feelings or opinions....

Read More

31 Mar Is Sponsored Content the End to Journalism?

Online journalist and founder of website, The Dish, Andrew Sullivan believes sponsored content is ruining journalism. He recently gave a talk to a Harvard Law School audience entitled, “How Advertising Defeated Journalism.”  He defined sponsored content “as a piece in a magazine or newspaper that...

Read More

10 Mar Spring Into a Fresh PR Routine

Spring is here!? No, not quite yet – spring technically starts on March 21st this year with the spring vernal equinox.  But we did “spring forward” on Sunday and we are experiencing one of the first warm weeks of the year in the DC-area.   Days...

Read More

28 Feb What Do You Look For in a Quality Industry Event?

Budget is usually the first determining factor when deciding on industry events and conferences.  But let’s just pretend budget isn’t an issue.  What’s next on the list of criteria? Do you consider location? Maybe the speaker line up or ROI potential is most important? Every industry...

Read More

14 Nov Why Sprint When It’s a Marathon?

As I get set (all bad puns intended) to run the Richmond Marathon this weekend, I reflect on my training cycle with its many obstacles and challenges. Public relations ebbs and flows just like the training process that gets you to race day and beyond. Commitment...

Read More