Author: Jennifer Edgerly

19 Nov The Hashtag’s Rise From Twitter

Last month I wrote a post about hashtags and if they are really a mystery or just overused. Today the good people atMarketingProfs shared the following infographic, from Offerpop, on The History of Hashtags.  It seemed appropriate to share it here as well. While I don’t...

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14 Oct Using PR to Promote Your Event

In all my years working in public relations, it seems as though one thing has not changed—the belief from many outside of the PR world that if they are planning or hosting an event that media relations is a silver bullet to encourage or increase...

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26 Sep Why Waging a War on Twitter is a Bad Idea

It’s the most wonderful time of the year—and I’m not just talking about it being pumpkin-flavored everything time again, though that is pretty awesome. No, it’s the time of year that makes me long to be back in Wisconsin, walking around the University of Wisconsin -...

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10 Sep So You Secured A Media Interview…Now What?

While doing my typical blog post research and waiting for inspiration to strike, I came across an article titled, “Not all spokespeople are created equal.” Oh man is that true! During my years working in public relations I’ve had the privilege to work with some spokespeople...

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24 Jul Apparently PR Is Easy

This morning I came across a post that referenced an Inc.com article on "how to do your own PR.” I quickly stopped reading the post (a rebuttal of the article) and jumped over to Inc. to read about how to do my own PR. Wow.  What...

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12 Mar Android or iOS – Which Are You?

There seem to be two kinds of people in this world – Android users and iOS users. I suppose you could argue that there are really four kinds of people but let’s be honest, Blackberry hasn’t been relevant in years and Microsoft is still trying...

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03 Dec The Royal Baby Cometh!

("Oh Wills, we are so fabulous! Here's a toast to our fabulousness and what is clearly going to be the most beautiful baby the world has ever seen.")   Unless you live under a rock you’ve likely heard the news by now that Prince William and Kate...

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16 Nov How to Keep Cool in a Crisis

If you’ve ever had a client that’s having a bad day then you know that without proper plans in place, things can quickly go from bad to abysmal during a crisis. Unfortunately, we aren’t always afforded the luxury of advance warning in a crisis but...

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22 Oct Ask The Influencers: Steven Overly

I recently met up with business and tech reporter Steven Overly at Distilled Intelligence 2.0. Steven's Washington Post - Capital Business weekly column, The Download, covers the Washington region’s technology, life sciences and venture capital communities. As someone focused on the news, people and ideas that make up...

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28 Sep The Best Way to Waste Time on the Internet

I recently discovered the best way to waste time on the Internet and no, I’m not talking about the “Like if you agree” campaigns on Facebook that do absolutely nothing and raise absolutely no money for any cause. I’m talking aboutStumbleUpon. StumbleUpon is a discovery engine...

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24 Sep To Reddit or Not To Reddit?

Lately there has been a lot of talk about Reddit – what is it, how does it work, should I use it for PR? For many people, the first time they heard about Reddit was at the end of August when President Obama held an...

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