Author: Jennifer Edgerly

21 Sep Making the Most of Analyst Engagements

Good analyst coverage is a must for technology companies. But engaging with analysts to properly position and communicate your offering’s unique benefits presents real strategic, logistic, and monetary challenges. Plus, once you have connected, how do you know that the analyst has interpreted what you...

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01 May The PR-Marketing Convergence

As a PR professional for the last 17 years I was really excited for my last session at the Mid-Atlantic Marketing Summit, the PR-Marketing Convergence. While I may describe what I do as PR, the reality is that my clients are almost always on the...

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26 Apr A Look Inside the Head of a CMO

Every spring for the last six years I’ve had the great opportunity to attend the Mid-Atlantic Marketing Summit. The annual event brings together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and...

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23 Feb Tips for Pitching Top Tier Media

Last month I wrote more than 1,300 words on how to secure top tier media. That high-level and strategic post was about three main areas to focus on for targeting top tier coverage: the audience, the message, and the need for persistence. You’d think with...

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25 Jan Tips for Securing Top Tier Media

In the world of public relations it’s not uncommon to have a client ask (some might say demand) that you secure them top tier media coverage. It seems everyone wants to be in The New York Times and The Wall Street Journal, regardless of whether...

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14 Dec A Tale of Customer Service Experiences

Recently I’ve had a few interesting customer service incidents and, unfortunately, they haven’t all been good. But, we’ll get to that in a minute. We talk so much about marketing and communications with our clients - it’s what they hire us for after all -...

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28 Nov The Case for Marketing First

Imagine a company, just starting out, and with a really cool product idea. After hiring the right engineering staff to bring the product to fruition, and hiring the necessary executive-level leadership, the CEO decides to move forward building out his marketing staff, with sales to...

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22 Jun Social Success in a B2B World

Social media - two little words that carry so much weight and seem to be talked about nonstop. It seems like everyone feels their brand should be engaging on social media but setting up an appropriate strategy can be confusing and overwhelming. Thankfully there are...

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28 Feb Join us for the Next TMA Event

We’re excited to share that the first TMA event of 2017 is rapidly approaching and this time TMA is teaming up with Constellation Research for our spring event  – a session led by tech marketing and sales operations executive Cindy Zhou. A former SVP of global...

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23 Sep How to Work with Public Affairs Officers

Day two of Government Marketing University’s (GovMarkU) GAIN 2016 Conference kicked off with a session focused on working with federal public affairs officers (PAO). Led by Steve Watkins, GovMarkU’s chief content officer and former editor of Federal Times, the panel was comprised of four PAOs...

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25 Jan Slow Your (Social Media) Roll

It’s no secret that we’re big believers in social media and the power of blogging here at SpeakerBox. We are active on Twitter, Facebook, Instagram and LinkedIn. We all blog regularly and share our posts across several platforms, including Google+ (great for SEO). We often encourage...

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01 Dec Macro Solutions Chooses SpeakerBox for Integrated Messaging, Content-creation, and Communications Support

We’re proud to share that we were recently selected by DC-based Macro Solutions to serve as their agency of record. Macro, a woman-owned SBA certified end-to-end IT and management consulting firm, assists government agencies with core business solutions in finance, human capitol, business intelligence, acquisitions...

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28 Sep Meet FierceGov’s Molly Walker

One of the great things about working for SpeakerBox – aside from the super affordable health insurance, flexible schedule, company-wide cook-offs, monthly happy hour and four week paid sabbatical after five years of employment (are you listening DC Inno?) – is that we take our...

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08 May The Changing Marketing & Media Landscape

The second keynote of this year’s Washington, D.C. Mid-Atlantic Marketing Summit brought us brothers Joe Payne and David Payne discussing the changing marketing and media landscape. With such busy schedules, getting these two together for an event beyond Thanksgiving proved to be quite the task, and...

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27 Mar TMA Event Recap: Marketing for an Acquisition

L--R: Brian Reed, Good Technology; Elizabeth Shea, SpeakerBox Communications; Derek Johnston, Corning MobileAccess The Marketing Alliance (TMA) held its second event of the year on March 20 with featured panelists Brian Reed(BoxTone, now Good Technology) and Derek Johnston (MobileAccess, now Corning MobileAccess ). The Hear From...

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