Author: Jennifer R. Sherman

30 Nov 5 Twitter Tips For Conference Attendees

Companies spend thousands of dollars to attend or sponsor conferences, and one of the best ways to recoup those costs is by dominating social media channels – particularly the “Twittersphere” – during the show. Twitter should be your highest-priority channel for a number of reasons,...

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23 Jun MCON 2016 Highlights: Millennials and Tech

Yesterday, I had the opportunity to attend the MCON 2016 conference at the National Geographic Museum in Washington, D.C. For background, MCON was started in 2011 by Achieve to bring together leaders, activists and social entrepreneurs to collaborate and find creative solutions for social issues....

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25 Feb Measure What Matters

When it comes to analytics, it is all about measuring what matters. Recently, I spoke to students at the University of Maryland at a Marketing Analytics 101 Workshop about the importance of social media analytics and how they work. Given that the audience was students,...

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20 Jan When in Crisis, Don’t Panic

Social media is the number #1 listening tool that is out there. These days, it is very hard for a brand to bury a crisis or hide from the media. I am sure everyone has heard about Chipotle’s contamination crisis resulting into almost 500 E.coli...

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