Author: Ali Robinson

23 Mar Trending 40 CMOs

We here at SpeakerBox just wanted to send a big congratulations out to the 40 men and women named to the list of top marketers in the Washington region. While all the folks named are special in their own ways, it really gives us the warm...

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14 Jan CES: Public Sector Roundup

In the tech world, January is home to one of the most important and news-making conferences in the industry, the Consumer Electronics Show (CES). As it has in years past, this year’s conference included a government track, with topics for 2016 focusing on cybersecurity, analytics, and...

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22 Oct Listen Closely

Earlier this month I spoke to the Law Firm Media Professionals DC Chapter as part of a panel on using Twitter for PR. It was a really great experience, and I learned a lot from my fellow panelists, but the one thing I tried to...

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29 Sep Tipsfor public sector product releases

In my time here at SpeakerBox I’ve focused on a lot of different areas of technology. One news item that has typically garnered a decent amount of reporter enthusiasm in the B2B world is a new product release (not to be confused with product updates...

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21 Aug The Effects of Social Media on Journalism

Cision’s 2015 Global Social Journalism Study was released recently and after looking through the results several times, specifically the U.S. results, they seem to tell a story of how journalism has changed and is continuing to change, due to online content, new publishing cycles, and social media itself. About...

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27 May How Generations Consume Content

Here on the Sounding Board, we talk a lot about creating and promoting content. But, what I find really interesting is how folks consume content on their own time and the differences in the consumption of that content based on demographics. I came across this...

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28 Apr SBX is Growing!

We’re growing! 2015 started with a bang here at SpeakerBox thanks to a fantastic end of 2014 and roughly 30 percent growth over the past three quarters. Some of our new clients include Intel, Juniper Networks, and HighPoint Global. Now we’re expanding to keep...

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08 Jan Top 5 SpeakerBox blog posts from 2014

2014 was quite a year for our little blog… As we look to the future and revamp our style a little, I couldn’t help taking a look back at the five most read posts to see what’s resonating with our dutiful readers. Frozen Fractals All Around:...

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04 Dec Ask the Influencer: Monica Mayk, FedPulse

Monica Mayk is a marketing and client outreach maven for Market Connections. She wears a variety of hats: overseeing promotional communications, public relations, events and content marketing, which includes executive editorship of the FedPulse™ blog. She was kind enough to participate in our Q&A and share...

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24 Nov 7 Ways to Encourage Blogging

Back in the dark ages, when we started The Sounding Board (yes, I was here back then), it felt like pulling teeth getting colleagues to contribute. There were a number of issues at play. We were busy with “real” work and nervous about the new...

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26 Sep Blog Measurement 102: Down the Rabbit Hole

In my last post, I laid out the three basic metrics everyone with a blog should be tracking, or at least watching. While those metrics can provide a lot of actionable information, there are many more insights to be gained by tracking some other numbers over time. Although there are probably...

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12 Sep Blog Measurement 101: 3 basic metrics

Once you have a solid blog strategy in place, the next thing to consider, before you even write a word, is measurement. Blogging without measurement, is as pointless as blogging without a goal in mind. However, lots of businesses and bloggers get bogged down by the amount...

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14 Aug Great Advice from Great Writers

Recently here at SpeakerBox, we’ve been thinking a lot about blogging. Blog goals, blog strategy and a blog facelift are all top-of-mind for us right now. (SPOILER ALERT: changes are coming!) Our goal for the rest of this year is to focus on the quality of...

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23 Jul Are You Wrong for PR?

When choosing a career in PR, college students tend to focus on its more glamorous aspects. Yes, there are times when we go to star-studded parties and drink champagne. But the majority of a PR professional’s career is spent sitting in an office, dealing with...

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25 Jun PR Skills as Life Skills

Not that long ago I had a discussion with another SpeakerBoxer about how our former lives as waitresses have made us better at our jobs today. I suspect that this sentiment is the same across industries as waiting tables prepares you for the corporate world...

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13 Mar So Little Time

So, True Detective just wrapped up last week and Game of Thrones doesn't come back until April 6th. Do you think that gives me enough time to watch season one of House of Cards, even with infant twins at home? The question above makes me sound...

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25 Feb Make Your PR Last

You've worked hard and finally gotten that key placement you (or your PR team) have been dying for. Awesome! But, how do you make sure your customers - and better yet, potential customers - see the article or radio/TV appearance? The answer, of course, is social...

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05 Feb Happy Birthday Facebook

When is the last time you went an entire day without checking Facebook? In the last 10 years Mark Zuckerberg's creation has infiltrated our daily lives. We use it for fun, for work, to brag, to kill time, to get news, and for a myriad of...

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30 Jan Be Prepared, Be Very Prepared

Last night I was talking with a friend who also happens to be in PR and was reminded of how important it is to always be prepared for a crisis. When clients are typically mild-mannered we tend to forget about developing a crisis plan to...

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14 Jan Setting Goals and Taking Names

Whether you're in house or at an agency we all are thinking about the same thing as the new year begins - goals. The start of a new year is a great time to refresh and/or change PR goals and objectives to make sure that...

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19 Dec The Changing Business of PR

For quite a while now, we (PR pros) have been closely watching the changing media landscape. When I first started in the biz, an online hit was acceptable but everyone wanted to be in the all coveted print publication. But with the shaky economy and...

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29 Nov Behind the Scenes: PR Success

Last month was a standout month for our client SolarWinds. We garnered 13 placements over the course of the month including one TV spot, one radio spot and three placements in outlets that had not covered SolarWinds previously. Especially considering that we only focus on...

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14 Nov Fostering a Culture of Content Creation

We talk a lot about content on here: Managing it, promoting it, and most importantly, creating it. It has to come from somewhere right? For a company looking to start a blog, move to an inbound marketing strategy or just beef up its website, who creates...

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25 Oct Three Deadly PR Mistakes for Startups

Ok, so maybe they aren't deadly, but the crimes below are often committed and will significantly reduce your chances of coverage. We all know that budgets and (more importantly) time are tight in the startup world, but paying too little attention to PR can actually...

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15 Oct Top 25 Government CIOs

Recently, I was doing some research on government CIOs and came across this list of the top 25 government CIOs from InformationWeek. The publication put together a list of what they deem the 25 most influential and accomplished tech leaders across federal, state and local...

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27 Sep It Can Wait

T his might seem like a strange topic to bring up on the SBX blog, but if Jonathan can write about whatever he wants, then I think our readers can forgive my little rant, especially if I loosely tie it all together with the discussion of...

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10 Jun What We Do and Can You Do It Too

I recently read two great articles on Forbes and I thought I’d share them here. First there was: What Does a Public Relations Agency Do? Robert Wynne gives an accurate look at what we do (and don’t do) for our clients. But, he mainly compares public relations...

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30 May The Realities of Inbound Marketing

It’s no surprise that incorporating inbound marketing tactics is on the rise for small and large businesses alike. For what some would consider minimal effort, or more like a change in thinking, these companies are seeing huge results. Instead of looking at marketing as an...

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26 May DC’s Top Tech Presence

Every year Fortune releases a list of the 100 best companies to work for. This year 19 of the 100 are tech companies, including half of the top 10. (Although, you could argue that a lot more than 19 of these companies are tech-related, these are...

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06 May Would You Pay for a New Reader?

As a few SBXers have outlined before, we’re none too pleased about the demise of Google Reader (GR). We’ve been searching out alternatives and comparing notes internally, but I think we’d all just rather keep our original readers that were set up the way we...

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26 Apr Marketing wisdom from marketing greats

In reading though my Feedly the other day (yes, I’m trying that one out now). I came across this post from Hubspot outlining 20 “pearls of wisdom” from marketing experts. These 20 tid-bits were pulled from a larger pool of 54 that you can download from...

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13 Apr Replacing Google Reader – NewsBlur

Since the news of the demise of Google Reader (GR), we at SBX have all been trying out different readers to see what we like best and sharing info internally. Seeing as how many people outside of SBX are being affected by Google’s (in my...

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