Ask the Influencer: Jill Schlesinger, CBS News Business Analyst

19 Sep Ask the Influencer: Jill Schlesinger, CBS News Business Analyst

Jill Schlesinger, on a favorite vacation spot in Venice. Jill claims she works so she can travel!

I had the opportunity to (virtually) meet Jill Schlesinger, a business analyst reporter based in New York who is working on a program in DC with local news station WNEW, 99.1. She is looking for entrepreneurs to interview for short 1-minute segments on what it is like as a business owner, entrepreneur, CEO, and I asked her to turn the camera back to her, so we could learn more about this incredibly accomplished woman.

ABOUT JILL: Jill Schlesinger, CFP®, is the Emmy-nominated, Business Analyst for CBS News. Jill appears on CBS radio and television stations nationwide covering the economy, markets, investing and anything else with a dollar sign. She translates complicated business and economic news into understandable, relatable topics for everyday viewers and listeners. Jill is also the host of the nationally syndicated radio show, “Jill on Money”, which airs over 80 markets. Jill also writes the nationally syndicated column “Retire Smart” for Tribune Media Services.

So here we “Ask the Influencer!”

SBX: You have had a successful career as a broadcast journalist, business owner, columnist and financial advisor/expert. You are an Emmy-nominated business analyst working closely with CBS news affiliates, and have your own syndicated national column alongside hosting a nationally syndicated radio show, “Jill on Money.” How on earth do you fit all this in to a normal day?

My mother likes to tell people that I was always a highly organized kid. As a result I was able to juggle school, sports and lots of activities. That ability has served me well throughout my life. Without being able to organize my time, it would be impossible to make it work. It also helps that everything I do enhances everything else. I can talk about markets and the economy on television and radio from the perspective of the viewer/listener, because I talk to those people every week on my syndicated radio show and through my column.

SBX: While you live and work in New York, your work is heard across the nation. We came in touch because you are currently working on an initiative to bring interesting stories about local business entrepreneurs to the Washington, DC market via CBS talk news radio station WNEW (99.1). What does your focus on business and financial reporting have to do with local small business owners here in DC?

Every day, I provide WNEW with morning drive business updates, so when the News Director asked whether I might be interested in creating small business segments for the station, I jumped at the opportunity. As a former small business owner and an advisor to many small business clients in my previous life as a financial advisor, I am always interested to hear people’s stories. In other words, I am voyeur!

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SBX: Tell us a little more about WNEW. What makes it a unique station in this local market?

CBS Radio determined that the broader Washington DC market was large enough to justify a second all-news station. WNEW launched in January 2012 with a great on-air and editorial staff, attempting to provide a more news-focused product, with less anchor commentary and more local stories. I love being involved with a start-up…the small business owner DNA never leaves the body!

SBX: If companies or business owners are interesting in approaching you with a story idea, what is the best way to do so? And even better, what should they NOT do?

Small business owners should send me a BRIEF, one paragraph version of their elevator speeches via e-mail (SchlesingerJ@CBSNews.com). As quickly as possible, I want to know what the business does and what is the one thing about the business owner’s story that is interesting.

SBX: What is one of the more interesting stories you’ve heard from the CEOs you are interviewing?

Every story is interesting in its own right. From the tech guy who now makes pens, to the banker turned baker. I am generally more intrigued by how small business owners come back from bad times than how they do when all is well.

SBX: What else can you tell me about Jill Schlesinger that we wouldn’t learn about online? What do you do in your free time, if you ever find yourself with that luxury?

For someone who has such a public life, I relish private, QUIET time with my overworked spouse. We are big bicyclers and theater-goers, but just as happy binge-watching whatever series is on the DVR at any given time. And by the way, I work so I can travel!

Elizabeth Shea, @eliz2shea

Elizabeth Shea
eshea@speakerboxpr.com
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