Another New Social Media Site?!

31 May Another New Social Media Site?!

With new social sites popping up constantly, it’s hard to know what will stick around and what will never catch on. Well, I think it is now safe to say that Vine isn’t going anywhere for a while. Barely six months after Twitter acquired the company, and four months after its debut as an app for iOS, the app recently reached the number one spot for most downloaded free application in the App Store.

If you haven’t used it before, Vine is an application that allows you to create 6-second looping videos using your iPhone or iPad that you can share on Twitter and Facebook. You don’t need editing skills and the posting is pretty easy as well – making the app appealing to the masses.

And while it seems to have its place in users personal lives – should it be added to your company’s social media arsenal? The short answer – yes. And surprisingly, your company doesn’t even need to be B2C focused for it to add value.

Arguably, customer references are one of the strongest tools for gaining new clients. And now taping these videos just got a whole lot easier. Rather than convincing a customer to sit down for a traditional video shoot, you only need to convince them to give you 6 seconds of their time. Holding up cards featuring statements such as “saves money,” “decreased downtime,” and the like – you can make a strong statement without even having to say a word.

Introducing a new or redesigned product? Post a quick sneak peak via Vine to garner up come excitement. If a picture is worth 1000 words than a video must be worth at least double that, and Vine is a great opportunity to show off your work to clients in an eye-catching manner. Does your company receive the same old FAQs about your product? Film a quick video to demonstrate the answer. Vine provides companies an easy way to show a demonstration that viewers won’t lose patience with.

Vine can also be used to humanize your brand and show your followers what goes on inside the company walls. You can highlight employees, share fun company facts, and film brainstorming sessions. Putting faces to the company name can help customers become more invested in and engaged with the company.

Finally, Vine is a great tool for contests. Engage with followers by having them submit short videos of themselves using your product. Dunkin Donuts is actually currently running a contest using Vine. Customers can post videos of themselves showing how they enjoy Dunkin’s iced coffee – with the winner receiving free iced coffee for a year.

While not every social media platform is right for every business, Vine has already developed a strong following and is worth companies exploring. Find out its not a fit for you? The worst you have to lose is 6 seconds.

file-47410639Social Media, Branding, Vine

Kathryn Kaplan
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