2017 PR New Year’s Resolutions

11 Jan 2017 PR New Year’s Resolutions

Did you know that 41 percent of Americans are expected to make New Year’s resolutions this year? Yep, millions of us will commit to losing weight, improving our finances, becoming better people, yadayadayada.

That’s all well and good (and I’m not immune – darn those last few pounds!), but what about work resolutions? Sure, we can say we want to increase media placements by X, but that’s a goal, not a resolution.

“Resolution” is defined as “a decision or determination,” something you set your mind to doing. I suppose it’s sort of a goal, but to me a resolution is more of a mindset. “I’m going to do something this year, and that something is going to make me a better person.”

Or, in the case of this blog post, a better PR person.

So, step away from the scale and turn off Dr. Oz. Let’s think about some resolutions that will get your 2017 PR year started off on the right track.

Attend more local events

If you’re one of the many local executives who haven’t had the chance to check out some of the local government/technical conferences, why not take a look at your 2017 calendar right now and pencil a few in? There are some great opportunities for learning coming up, including The Big Idea CONNECTpreneur Forum, various FedScoop events, and much more. Make a resolution to educate yourself in 2017.

Read a business book

While we’re on the subject of education, why not add a good business book or two to your 2017 reading list? Take a look at Influence: The Psychology of Persuasion, which addresses why people say “yes” to things, and how you can apply that knowledge in your attempts to influence a positive response (say, among your customers). Or, if you’ve got creative tendencies, flip through Big Magic: Creating Living Beyond Fear, and see if it’s perspective on the creative process rings true. And definitely check out The Open Organization: Igniting Passion and Performance, Red Hat CEO Jim Whitehurst’s ode to cultivating and maintaining an open culture in the workplace.

Lose the weight (in your PR campaigns)

It’s so easy to create a PR plan at the beginning of the year and just let it ride for the next 12 months, but that way can lead to complacency. Instead, resolve to continually assess your efforts by maintaining checkpoints throughout the year to determine what’s truly adding value to your campaigns. Then cut loose the weight that’s dragging you down, and focus on building up and expanding your strengths.

Do something different and exciting

It’s easy to get trapped into the same old same old, year after year. Don’t fall for it! In 2017, make a concerted effort to try something new with your PR programs. If you haven’t already done so, make social media a priority. Start a company or personal blog (LinkedIn Pulse is a great option for executives). Create a funky marketing video, like this one from our client TeleWorld Solutions. Whatever. Think outside of the box and get your groove on in 2017.

OK, those are four things to get you going. Not too overwhelming, eh? Though I’m sure there are plenty more you can think of. The truth is, it really doesn’t matter what you do. Just make it a priority to do something in 2017 – preferably something educational, fun, and excitingly different.

Pete Larmey
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