Twitter Tag

09 Mar Is Twitter Still Good for Business?

This should be a shining moment for Twitter. Social media as a whole appears to be booming, as is evidenced by Snap’s mainly successful IPO. The growth of mobile devices (and lack of free time) has conditioned people to consume information in 140 character-size chunks....

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15 Jan The White House is on Snapchat

As I’m sure you’ve heard, President Obama gave his final State of the Union address this week. There’s a lot we could talk about from the President’s optimistic speech about the state and future of our country, but as we’re a tech PR blog with...

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22 Oct Listen Closely

Earlier this month I spoke to the Law Firm Media Professionals DC Chapter as part of a panel on using Twitter for PR. It was a really great experience, and I learned a lot from my fellow panelists, but the one thing I tried to...

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13 Aug 10 Tips for Live Tweeting Events

You know you work in PR when your camera roll is filed with live-tweeted pictures  Today I want to get into a feature of PR that is thrilling for some and terrifying for others: live tweeting. When you’re in tech PR it seems like every season is...

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30 Apr The Live-Streaming Showdown

It’s an epic battle, rivaling the intensity and ferocity of Manny Pacquiao and Floyd Mayweather. Alright, fine. Maybe that was a bit of an exaggeration. If you’ve been paying attention to social media news lately, you’ve probably seen a ton of buzz around two apps that seem...

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10 Dec Hopes and Dreams for 2015

The end of the year tends to make us all reflect a bit. We look back on the past 12 months, assess what we experienced and learned, and wonder what those things will translate into next year. I think that’s one of the reasons why predictions...

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22 Oct Takeaways from AUSA

Last week, thanks to our client Rapiscan Systems, I had the opportunity to attend the AUSA 2014 Annual Meeting and Exposition. If you’ve never attended AUSA, let me paint a picture for you. This event is massive. Every area of the convention center in DC...

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29 Sep How Do We Define Public Relations?

We’ve all heard the clichés – business is constantly changing, companies need to be agile, technology is rapidly evolving, etc. etc. etc. But there’s a funny thing about clichés – most of them have at least a grain of truth to them. Just look at the...

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29 Aug Twitter Launches New Analytics Tool

There was a time in my PR life when I actually had to go through a client’s Twitter feed and manually count how many Retweets and favorites a Tweet received. Luckily those days have been gone for a while now, thanks to add-on tools – but...

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11 Jul The Decision…to Stay Off Twitter

Oh, Twitter – how can you be such a swirling vortex of information, and yet a black hole when it comes to anything resembling reliable news? This is the thought that went through my mind this past week as I, like some sort of wild-eyed addict,...

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14 Jun How Twitter is Gearing Up for the World Cup

All of the sudden everything is about the World Cup. (photo courtesy of TheOatmeal.com) Across the globe soccer is the most popular sport, but what’s interesting to me about the whole event isn’t the athletics. I’m more interested in the social media, obviously, but not in the...

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23 May What NOT to do to be a Social Media Success

(This wondeful Image via SocialCandy)   If you’ve read any of my previous posts, you’ll know that I’m a huge advocate for social media in business. I think it can be a great asset for measurement and an invaluable tool for brand managers to interact directly with...

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19 Nov The Hashtag’s Rise From Twitter

Last month I wrote a post about hashtags and if they are really a mystery or just overused. Today the good people atMarketingProfs shared the following infographic, from Offerpop, on The History of Hashtags.  It seemed appropriate to share it here as well. While I don’t...

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12 Nov Live-Tweeting 101

Last week, I was tasked with live-tweeting an event for one of our clients. I’ve done this many times in the past; however, I found this specific event extra challenging. With several different types of speaking sessions and complex topics, I often felt myself scrambling....

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14 Oct Using Social Media to Fight Breast Cancer

October is the month of pink. From the hot pink accessories on NFL players to iconic pink ribbons incorporated in logos, the October trend amongst organizations seems to be designing unique campaigns to support breast cancer awareness. In recent years, the incorporation of social media in...

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26 Sep Why Waging a War on Twitter is a Bad Idea

It’s the most wonderful time of the year—and I’m not just talking about it being pumpkin-flavored everything time again, though that is pretty awesome. No, it’s the time of year that makes me long to be back in Wisconsin, walking around the University of Wisconsin -...

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16 Aug Five Steps Toward Twitter Effectiveness

There are a number of outlets for your social media consideration, but for communication purposes, Twitter remains at the top of the heap.  Sure, Facebook is great for brand building and interaction, and LinkedIn is unmatched when it comes to networking.  But for companies seeking...

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30 Jun The Art of Getting Retweets

Sure, getting your brand’s content and information out to the masses via Twitter is important, but even more important is getting people to actually engage with that content. Whether you do that through retweets or responses, the more your brand’s followers engage with you, the...

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04 Mar Infographic: How to Build the Perfect Tweet

Creating a successful tweet can be difficult, especially considering the challenge of fitting everything you want to say into a measly 140 characters. There is so much to consider, so much to include, and sometimes it is hard to determine what to cut. Each tweet, however,...

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25 Feb Twitter’s Next Branding Trend: Getting Hacked

Big brands love memes – from Gangnam Style to the Harlem Shake, big business loves it some repurposed consumer behavior.  But with MTV’s recent stunt on Twitter, we’re swiftly moving from the world of corporate shilling into some bizarre social dystopia. It all started on February...

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25 Feb Social Media in Small Businesses

Social media can have a large impact for small businesses, but only if they make the time to engage. Small business owners, marketers and other employees are often tasked with many things at once so social media engagement sometimes falls off the radar. While putting social...

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19 Feb 2013 Social Media Conferences and Events

As companies everywhere dive headfirst into their 2013 marketing plans, I’m sure a social program is included on everyone’s agenda. How do you get your message out effectively, via which social platforms and how do you get your audience engaged in conversation? What should you...

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14 Feb Beware of the Robo-Tweet

Responding to every tweet your company receives is typically a good social media policy…except when the responses are canned, automated tweets, making it clear you have not read the customer’s concerns or thoughts, nor do you care about them. That is what happened to American Airlines...

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03 Dec The Royal Baby Cometh!

("Oh Wills, we are so fabulous! Here's a toast to our fabulousness and what is clearly going to be the most beautiful baby the world has ever seen.")   Unless you live under a rock you’ve likely heard the news by now that Prince William and Kate...

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29 Nov #WhatWereTheyThinking

It seems like Twitter users find a reason to develop hashtags for just about any reason these days. But who would have thought that someone would take it to extremes and name their kid after this social media aggregator?  Well, someone did. Welcome to the...

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