public relations Tag

22 Dec The Impact of Social Movements

There can be power in a voice. But it’s when that voice gains traction that an entire movement can take place. We’ve seen a lot of powerful movements over the years, but one that sticks out for me is the recent  #MeToo phenomenon. The point...

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14 Dec A Tale of Customer Service Experiences

Recently I’ve had a few interesting customer service incidents and, unfortunately, they haven’t all been good. But, we’ll get to that in a minute. We talk so much about marketing and communications with our clients - it’s what they hire us for after all -...

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26 Sep The Benefits of Longer Blog Posts

Shakespeare once famously wrote, “Brevity is the soul of wit,” indicating that good writing tends to be concise and to-the-point. That’s generally true in marketing and PR. Press releases, for example, tend to be direct, even dry, but hardly wordy. Marketing collateral, such as white...

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26 Sep SpeakerBox Communications Named to Three Hot Lists This Fall

Multiple recognitions acknowledge growth, innovation and contributions to the regional technology community SpeakerBox Communications, a B2B and B2G technology communications firm, announces recognition from the Washington Business Journal, DC Inno and Techweek DC. The accolades include: Washington Business Journal's “Top 25 PR Firms” which recognized the...

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11 Jul Four Tips to Help You Own Your Next Media Interview

Company spokespeople have one common goal: wanting to tell their organization’s story in a way that resonates with their customers. Done correctly, media interviews can be an ideal vehicle for achieving that goal. Unfortunately, they’re not always done correctly. I’ve run into more than one person...

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10 Mar Meet Samantha Chavez: SpeakerBox Spring Intern

Samantha Chavez is a current senior at George Mason University and has currently joined SpeakerBox as part of our spring internship program. We couldn’t be happier to bring her on board and show her the ropes of PR before she graduates in December. Here’s a...

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14 Feb Four Reasons I Love Public Relations

Since it’s Valentine’s Day, I thought I would ask Sounding Board readers a simple question. Do you love your job? I’m not talking about the day-to-day tasks. I mean the things that really get you pumped up about the day ahead and the benefits – both large...

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21 Dec Seven PR News Sites You Should Follow in 2017

With all of the discussion around fake news over the past few weeks, it’s important to feel confidence in the sites you’re relying on for information. Luckily for us communications professionals, we have a variety of good and reputable news sources that cover our industry. As...

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31 Oct Behind the Scenes at Government Matters

One of the best and most challenging things about working in PR is that every part of our job is constantly changing. Whether it’s the tools we use, the clients we serve or the way we deliver information, something is always changing. Realizing this, we put...

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26 Oct SpeakerBox Partners with Revature As New Agency of Record

SpeakerBox is excited to announce that we’ve been chosen by Revature to serve as its communications Agency of Record. Located in Reston, Virginia, Revature is a technology talent development company that recruits, develops, and deploys enterprise-ready technology talent to corporations and government agencies throughout the U.S. Revature...

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23 Sep How to Work with Public Affairs Officers

Day two of Government Marketing University’s (GovMarkU) GAIN 2016 Conference kicked off with a session focused on working with federal public affairs officers (PAO). Led by Steve Watkins, GovMarkU’s chief content officer and former editor of Federal Times, the panel was comprised of four PAOs...

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18 Aug Let’s Talk About Your Multimedia PR Flair

In our visual society, bling is most definitely king. That applies to press releases, too. According to PR Newswire, press releases that included images have 1.4 times the views of those that are purely text-driven, while ones that included videos enjoyed 2.8 more views than their...

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30 Jun Live from Red Hat Summit

This has been a busy and exciting week! On Monday I flew out to San Francisco to work with the Red Hat communications team during their annual partner and user conference, Red Hat Summit. Summit is an incredible conference for anyone -- from developers to the...

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08 Dec SpeakerBox Gets Busy Giving Back!

It’s that time of year again! Children all around the world are meticulously preparing their holiday wish lists in hopes they will receive something they have been waiting for all year. Unfortunately, that is not the case for every child. In the spirit of holiday giving,...

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01 Dec Macro Solutions Chooses SpeakerBox for Integrated Messaging, Content-creation, and Communications Support

We’re proud to share that we were recently selected by DC-based Macro Solutions to serve as their agency of record. Macro, a woman-owned SBA certified end-to-end IT and management consulting firm, assists government agencies with core business solutions in finance, human capitol, business intelligence, acquisitions...

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22 Oct Listen Closely

Earlier this month I spoke to the Law Firm Media Professionals DC Chapter as part of a panel on using Twitter for PR. It was a really great experience, and I learned a lot from my fellow panelists, but the one thing I tried to...

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19 Dec 8 Tips for a More Interesting Pitch

Confession: I have a serious PR crush on Michael Smart. It all started when my colleague Jonathan did an in-office training on a few of Michael Smart’s general writing tips, but the full on PR crush developed when I attended a PRSA event where he...

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25 Nov Consistent Communication Is Key

I read an article recently by a public relations professional in which she vows to start picking up the phone at least once a week to talk to her clients. I’m hoping she means outside of regularly scheduled weekly or bi-weekly status meetings or planning...

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29 Sep How Do We Define Public Relations?

We’ve all heard the clichés – business is constantly changing, companies need to be agile, technology is rapidly evolving, etc. etc. etc. But there’s a funny thing about clichés – most of them have at least a grain of truth to them. Just look at the...

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26 Aug Getting Your Message

In the relatively young world of public relations, I’m considered senior (i.e., “old”) at just over 40 years of age. I don’t need to be reminded of this. And yet, I have been, time and again, by one simple writing rule: putting a single space...

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13 Jul The Sounding Board

Writing is arguably one of the most important skills a public relations professional should possess. Even more important than writing though? Editing. In today’s 24-hour news cycle, reporters are often rushing to get stories out the door as quickly as possible – and with that, thorough...

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28 Jun The State of Public Relations 2014

Vocus and Market Connections shared the results of the State of Public Relations survey at the recent Vocus DemandSuccess conference. More than 300 marketing, PR and social media professionals were polled about their use and views on various marketing tactics. The survey is full of...

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25 Jun PR According to a Parrothead

A couple of weeks ago I took the family on a trip to Myrtle Beach, S.C., to soak up some sun, sample some food, and think about public relations. Wait, what? Anyone who has read some of my previous Sounding Board posts probably realizes I have a...

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13 Jun Meet the Intern – Summer 2014 Edition

Pools are open, schools are out and air conditioners are going at full blast. Summer 2014 is in full swing, which can only mean one thing - the SpeakerBox summer intern has started! Dan Bowman just finished up his first week here (successfully passing Ali's social...

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