PR Tag

28 Mar Elevating the Data in Your Pitch

Nothing grabs a reporter’s attention better than data. As a PR professional at a firm specializing in the technology industry, I’ve seen the difference good data can make in a pitch. Conversely, I also quickly learned that tech reporters are used to receiving a lot...

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25 Jan Tips for Securing Top Tier Media

In the world of public relations it’s not uncommon to have a client ask (some might say demand) that you secure them top tier media coverage. It seems everyone wants to be in The New York Times and The Wall Street Journal, regardless of whether...

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04 Dec 3 Tactics PR Can Learn From Advertising

For most people, the words Public Relations, Marketing, and Advertising are synonyms- three sides of a very oddly shaped coin. But professionals know that while both PR and advertising are marketing functions, they are very different in both purpose and execution. Public Relations is the process...

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29 Nov Four Steps to the Perfect Pitch

Working in public relations can mean a lot of things these days. Advancements in technology, the ever-growing presence of social media, and the need for content and search engine optimization have added another dimension to the scope of work that falls under PR. That being said, pitching...

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25 Oct 3 Tools for the Busy PR Professional

Public relations is a fast-paced industry. It demands a high-level of agility and efficiency from its professionals - who are more often than not - also on the move. As a result, we’ve learned to maximize our efficiency by utilizing a variety of PR tools...

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21 Jun Summertime and the PR is Easy

As summer begins, many of us are looking forward to family beach vacations, Fourth of July barbecues, Mojitos by the pool, and all of the fun that warm weather provides. Time to celebrate the successes of the first half of the year, sit back, and...

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15 Jun The Dynamic Duo: PR and Social Media

PR and social media go together like Batman and Robin, Calvin and Hobbes, mac and cheese, thunder and lightning…you get the idea. On their own they are each powerful tools for organizations, but strategically using them together can dramatically boost your marketing efforts. Regardless of which...

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14 Feb Four Reasons I Love Public Relations

Since it’s Valentine’s Day, I thought I would ask Sounding Board readers a simple question. Do you love your job? I’m not talking about the day-to-day tasks. I mean the things that really get you pumped up about the day ahead and the benefits – both large...

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11 Jan 2017 PR New Year’s Resolutions

Did you know that 41 percent of Americans are expected to make New Year’s resolutions this year? Yep, millions of us will commit to losing weight, improving our finances, becoming better people, yadayadayada. That’s all well and good (and I’m not immune – darn those last...

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21 Dec Seven PR News Sites You Should Follow in 2017

With all of the discussion around fake news over the past few weeks, it’s important to feel confidence in the sites you’re relying on for information. Luckily for us communications professionals, we have a variety of good and reputable news sources that cover our industry. As...

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31 Oct Behind the Scenes at Government Matters

One of the best and most challenging things about working in PR is that every part of our job is constantly changing. Whether it’s the tools we use, the clients we serve or the way we deliver information, something is always changing. Realizing this, we put...

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23 Sep How to Work with Public Affairs Officers

Day two of Government Marketing University’s (GovMarkU) GAIN 2016 Conference kicked off with a session focused on working with federal public affairs officers (PAO). Led by Steve Watkins, GovMarkU’s chief content officer and former editor of Federal Times, the panel was comprised of four PAOs...

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29 Aug Tips for Using Facebook Live

I don’t know about you, but it seems like every time I turn around there is a new tool on social media. These developments are exciting for a PR person because they open doors for new ways we can help our clients get their message...

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30 Jun Live from Red Hat Summit

This has been a busy and exciting week! On Monday I flew out to San Francisco to work with the Red Hat communications team during their annual partner and user conference, Red Hat Summit. Summit is an incredible conference for anyone -- from developers to the...

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15 Jun Rebranding in Aisle 3!

  There comes a time in every company’s life when the organization needs to reinvent itself. Many times this is beyond the company’s control. External market forces, technology changes, and increased competition can all be factors in a company’s evolution. Reinvention can take many forms. It can...

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22 Apr Building Reach in B2G

Rounding out the afternoon at the Mid-Atlantic Marketing Summit was a session led by Julie Murphy, Partner SVP Public Relations at Sage Communications, entitled “Building Reach and Credibility in the B2G Market in 2016 & Beyond.” Julie set the stage by sharing the three pillars that...

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12 Feb SpeakerBox Lunch and Learn: The Stevie Awards

Two of the best things about working at SpeakerBox are our unwavering commitment to professional development and always finding reasons to eat. Yesterday we got to do both. Michael Gallagher, President of the American Business Awards for The Stevies came in to our office for a...

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