PR Strategy Tag

28 Mar Elevating the Data in Your Pitch

Nothing grabs a reporter’s attention better than data. As a PR professional at a firm specializing in the technology industry, I’ve seen the difference good data can make in a pitch. Conversely, I also quickly learned that tech reporters are used to receiving a lot...

Read More

25 Jan Tips for Securing Top Tier Media

In the world of public relations it’s not uncommon to have a client ask (some might say demand) that you secure them top tier media coverage. It seems everyone wants to be in The New York Times and The Wall Street Journal, regardless of whether...

Read More

29 Nov Four Steps to the Perfect Pitch

Working in public relations can mean a lot of things these days. Advancements in technology, the ever-growing presence of social media, and the need for content and search engine optimization have added another dimension to the scope of work that falls under PR. That being said, pitching...

Read More

25 Oct 3 Tools for the Busy PR Professional

Public relations is a fast-paced industry. It demands a high-level of agility and efficiency from its professionals - who are more often than not - also on the move. As a result, we’ve learned to maximize our efficiency by utilizing a variety of PR tools...

Read More

09 Oct A Four-phase Approach to Crisis Management

Apple’s having a rough month. Oh sure, there’s been a swell of great news for the company over the past few weeks. As you may have heard, Apple introduced three new iPhones in early October, along with the latest version of its Apple Watch. People seem...

Read More

21 Jun Summertime and the PR is Easy

As summer begins, many of us are looking forward to family beach vacations, Fourth of July barbecues, Mojitos by the pool, and all of the fun that warm weather provides. Time to celebrate the successes of the first half of the year, sit back, and...

Read More

11 Jan 2017 PR New Year’s Resolutions

Did you know that 41 percent of Americans are expected to make New Year’s resolutions this year? Yep, millions of us will commit to losing weight, improving our finances, becoming better people, yadayadayada. That’s all well and good (and I’m not immune – darn those last...

Read More

22 Apr On Deadline: How to Best Connect with Reporters?

One of the panels we attended today at the Mid-Atlantic Marketing Summit was “On Deadline: How to Best Connect with Reporters?” This panel was of particular interest to me and did not disappoint. The panel was moderated by Tom Resau, SVP at W2 Communications and included the following...

Read More

06 Jan New Year’s Resolutions for the PR Pro

As we enter 2016, I wanted to offer some suggestions to everyone who has resolved to improve their PR program this year. If you’re someone who has traditionally relied on simply issuing news releases and trying to secure the occasional interview – this list is...

Read More

10 Dec Hopes and Dreams for 2015

The end of the year tends to make us all reflect a bit. We look back on the past 12 months, assess what we experienced and learned, and wonder what those things will translate into next year. I think that’s one of the reasons why predictions...

Read More

28 Jul Yahoo Focuses on Mobile, PR Should Too

Mobile is completely changing the way people consume information.  Today, a message needs to be clear and concise, short and to the point, and honestly, might not even require words.  It has to be easily and quickly recognized on a small screen as folks browse...

Read More

15 Jul Measuring PR

When I first started out in PR, it was a struggle to measure our efforts at the end of each quarter. We would create ad equivalency reports, share of voice reports, and set arbitrary goals that often just included a number of placements to hit...

Read More

30 May Tips for a Happy Partnership…Press Release

Securing strategic partners for a business can bring a lot of opportunities for your company.  And, it can be mutually beneficial in helping both companies involved expand their business at a relatively low cost. There are many types of partnerships a company can make, but...

Read More

30 Mar What to Expect from your Brand New PR Firm

Congratulations, you’ve just hired a PR firm, possibly after months of searching for just the right one.  Now what?  What can you reasonably expect from your firm in the first 90 days? As with any successful marketing program, planning will play a large role in establishing...

Read More

25 Feb Make Your PR Last

You've worked hard and finally gotten that key placement you (or your PR team) have been dying for. Awesome! But, how do you make sure your customers - and better yet, potential customers - see the article or radio/TV appearance? The answer, of course, is social...

Read More

30 Jan Be Prepared, Be Very Prepared

Last night I was talking with a friend who also happens to be in PR and was reminded of how important it is to always be prepared for a crisis. When clients are typically mild-mannered we tend to forget about developing a crisis plan to...

Read More

14 Jan Setting Goals and Taking Names

Whether you're in house or at an agency we all are thinking about the same thing as the new year begins - goals. The start of a new year is a great time to refresh and/or change PR goals and objectives to make sure that...

Read More

23 Dec A PR Stunt Done Right

If you have not seen WestJet’s Christmas Miracle video yet – you are missing out (and should go to watch it here now). In the video, WestJet set up a virtual Santa at check-in for two November 21 flights, asking 250 passengers what they would...

Read More

29 Nov Behind the Scenes: PR Success

Last month was a standout month for our client SolarWinds. We garnered 13 placements over the course of the month including one TV spot, one radio spot and three placements in outlets that had not covered SolarWinds previously. Especially considering that we only focus on...

Read More

14 Nov Why Sprint When It’s a Marathon?

As I get set (all bad puns intended) to run the Richmond Marathon this weekend, I reflect on my training cycle with its many obstacles and challenges. Public relations ebbs and flows just like the training process that gets you to race day and beyond. Commitment...

Read More