PR Industry Tag

21 Dec Seven PR News Sites You Should Follow in 2017

With all of the discussion around fake news over the past few weeks, it’s important to feel confidence in the sites you’re relying on for information. Luckily for us communications professionals, we have a variety of good and reputable news sources that cover our industry. As...

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28 Apr SBX is Growing!

We’re growing! 2015 started with a bang here at SpeakerBox thanks to a fantastic end of 2014 and roughly 30 percent growth over the past three quarters. Some of our new clients include Intel, Juniper Networks, and HighPoint Global. Now we’re expanding to keep...

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23 Jul Are You Wrong for PR?

When choosing a career in PR, college students tend to focus on its more glamorous aspects. Yes, there are times when we go to star-studded parties and drink champagne. But the majority of a PR professional’s career is spent sitting in an office, dealing with...

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25 Jun PR Skills as Life Skills

Not that long ago I had a discussion with another SpeakerBoxer about how our former lives as waitresses have made us better at our jobs today. I suspect that this sentiment is the same across industries as waiting tables prepares you for the corporate world...

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19 Dec The Changing Business of PR

For quite a while now, we (PR pros) have been closely watching the changing media landscape. When I first started in the biz, an online hit was acceptable but everyone wanted to be in the all coveted print publication. But with the shaky economy and...

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15 Sep A Volunteer’s Take on Fashion Week

You know why I love PR? You’re never bored. In my first three months as a full time SpeakerBoxer I have gotten to dip my toe in to just about every element of PR, and there are many. That’s probably why public relations is number seven...

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22 Aug Looking for a PR Firm? Seven Things to Consider

As the summer winds down and offices return to business as usual, PR firms will start fielding prospective inquiries with increased frequency.  There’s something about September that makes people get serious about accomplishing their business goals – and occasionally that involves hiring additional resources. So, if...

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24 Jul Apparently PR Is Easy

This morning I came across a post that referenced an Inc.com article on "how to do your own PR.” I quickly stopped reading the post (a rebuttal of the article) and jumped over to Inc. to read about how to do my own PR. Wow.  What...

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16 Jul The 5 Things SpeakerBoxers Care About

At some point during the first two-thirds of an NFL season, each team gets an extra week off for rest and preparation. They call it the "bye-week" Supposedly, Bill Belichick likes to use this time for self-scouting, which basically means scrutinizing his own team's tendencies and mining...

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11 Jul Why I Might Be a Racist

In the court of public opinion, everyone's guilty of everything. At least that's the way it feels sometimes, doesn't it? Aaron Hernandez, George Zimmerman, Paula Deen, OJ. We love to imagine the worst. Then again, there's a whole division of the "public relations arts" devoted to mitigating the effects...

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10 Jun What We Do and Can You Do It Too

I recently read two great articles on Forbes and I thought I’d share them here. First there was: What Does a Public Relations Agency Do? Robert Wynne gives an accurate look at what we do (and don’t do) for our clients. But, he mainly compares public relations...

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06 Feb My So-Called Post-PC Life

I’ve owned a PC for as long as I can remember. I bought my first one – a big, rumbling HP tower and monitor – in 1995. This was back when AOL – that’s America Online, by the way – used to package free CDs...

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17 Dec 2012 SpeakerBox Content Recap

Over this past year SpeakerBox has made a real investment in inbound marketing, not just for our clients, but also for ourselves. So, excuse me for a moment while I get a little self-promotional and highlight some of the content we’ve worked on this year. When...

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17 Jul How to Beat the Multitasking Brain-Drain

Multitasking is a must in public relations and marketing – varied clients, work, deadlines, etc., all necessitate the ability to juggle multiple disparate tasks at once.  But recently multitasking’s negative effects have been center-stage, not just on work quality and quantity but also to brains...

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25 May Everything Is Dead

So, we’ve all heard it before… the press release is dead. Guess what? It’s really not – we use it all the time. While how it’s used has changed, it’s certainly still used – often. It seems that for the past few years, experts have been very quick...

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20 Apr The Changing Media Landscape

The media industry is changing at a break-neck pace. How do we keep up? Where is it headed? How does it affect advertising? Find out the answers to these questions and more as I recap The Changing Media Landscape panel from the MAM Summit. This pannel, moderated...

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20 Apr The New Realities of PR

The rapid rate of change in the media industry has not only changed the way people consume information but it has also changed how we in the PR industry do our jobs. This panel, led by Priya Ramesh, Director of social media at CRT/tanaka, features Lisa...

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