Marketing Tag

06 Nov KISS – KEEP IT SIMPLE (STUPID)

In B2B and B2G marketing presentations, we try to deliver every message in our playbook and make all possible arguments for our solution. We never want to talk about our company, product or service without including a plethora of differentiators. This happens when we talk...

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16 Oct Why Agency Based Marketing is Critical in B2G

In the commercial space, companies often have thousands of potential customers, and because of this, their marketing focuses on broad categories of customers segmented by job title, vertical market, etc.. But, in the government sector, companies might be wise to look at hyper-specific marketing efforts that target one agency or even one program within an agency.
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26 Sep The Benefits of Longer Blog Posts

Shakespeare once famously wrote, “Brevity is the soul of wit,” indicating that good writing tends to be concise and to-the-point. That’s generally true in marketing and PR. Press releases, for example, tend to be direct, even dry, but hardly wordy. Marketing collateral, such as white...

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09 Aug Eight Months Without Facebook

Eight months ago today, it happened. I became one of the few. The odd. The faceless. On November 9, 2016, I officially – finally! – quit Facebook. This wasn’t something I took lightly. Nor was it something that happened overnight. It had been brewing in me for...

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22 Jun Social Success in a B2B World

Social media - two little words that carry so much weight and seem to be talked about nonstop. It seems like everyone feels their brand should be engaging on social media but setting up an appropriate strategy can be confusing and overwhelming. Thankfully there are...

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15 Jun The Dynamic Duo: PR and Social Media

PR and social media go together like Batman and Robin, Calvin and Hobbes, mac and cheese, thunder and lightning…you get the idea. On their own they are each powerful tools for organizations, but strategically using them together can dramatically boost your marketing efforts. Regardless of which...

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