MAM Summit Tag

10 May Marketers Talk Metrics, Analytics and ROI

The last panel I attended at the Mid-Atlantic Marketing Summit, on Metrics, Analytics and ROI, proved to be one of the most interesting and thought-provoking sessions of the day. Panelists Sam Ruchlewicz, Warschawski; Robyn Showers, Tracx; and Derek Weeks, Sonatype each shared 2-3 thoughts on...

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04 May Social Media Trends for 2017

SpeakerBox CEO, Elizabeth Shea, moderated the social media panel at last month’s Mid-Atlantic Marketing Summit. Instead of recapping the session, I filmed it on Facebook Live so anyone who wasn’t able to attend would be able to follow along...

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03 May Marketing Best Practices from DC-area CMOs

  One of the highlights of the Mid-Atlantic Marketing Summit (MAMS) is the annual CMO panel. This year’s event featured Lauren Bates, CMO of UrbanStems; Linda Kerr, Director of Marketing, Kajeet; and Joe Vacca, CMO, Revature. Paul Sherman, Publisher of Potomac Tech Wire, moderated the session. A...

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22 Apr Building Reach in B2G

Rounding out the afternoon at the Mid-Atlantic Marketing Summit was a session led by Julie Murphy, Partner SVP Public Relations at Sage Communications, entitled “Building Reach and Credibility in the B2G Market in 2016 & Beyond.” Julie set the stage by sharing the three pillars that...

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