Inbound Marketing Tag

04 Feb Best Super Bowl Ad? Nationwide, and It Isn’t Close.

We've had plenty of subjective, emotional questions raised by Nationwide's uncommonly morose Super Bowl commercial. So let's start with an empirical one: Was the commercial a mistake? Certainly not. Nope. No chance. A billion dollar insurance company has never and will never spend $4.5 million placing ad...

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26 Sep Blog Measurement 102: Down the Rabbit Hole

In my last post, I laid out the three basic metrics everyone with a blog should be tracking, or at least watching. While those metrics can provide a lot of actionable information, there are many more insights to be gained by tracking some other numbers over time. Although there are probably...

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31 Dec Ode to 2013! Happy SpeakerBox New Year!

As we look into ’14, I reflect on the year, I am proud of what we accomplished, with spirit and cheer!   I decided to write an ode, which I’ve often known to do, To share the highlights as we begin anew.   We hired two new employees who have helped...

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14 Nov Fostering a Culture of Content Creation

We talk a lot about content on here: Managing it, promoting it, and most importantly, creating it. It has to come from somewhere right? For a company looking to start a blog, move to an inbound marketing strategy or just beef up its website, who creates...

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23 Aug 7 Quick Takes from INBOUND 13

“I don’t always travel to conferences and pose as a co-worker. But when I do, I prefer to impersonate Ali Robinson by pretending to have converted to Islam.” Major jetlag happening from the long Boston flight, so just a few quick-twitch, waiting-at-the-airport thoughts after two days...

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15 Jul Content Marketing Resources

As great minds think alike it seems, I am piling onto SpeakerBox's Kathryn Kaplan's blog post on content marketing, to provide additional resources to explore when considering a content marketing strategy. I plan to attend the HubSpot-sponsored Inbound 2013 in August, and that inspired this post on where...

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