Government Tag

24 Mar How to Engage with Public Sector Editors

Yesterday’s Government Marketing University Market Chat LIVE! event featured a panel of public sector editors representing some of the leading government media brands. Below is a recap and some helpful hints from the speakers. Francis Rose, host of Government Matters, kicked off the event with a...

Read More

23 Sep How to Work with Public Affairs Officers

Day two of Government Marketing University’s (GovMarkU) GAIN 2016 Conference kicked off with a session focused on working with federal public affairs officers (PAO). Led by Steve Watkins, GovMarkU’s chief content officer and former editor of Federal Times, the panel was comprised of four PAOs...

Read More

23 Aug “A Category All Its Own:” An Interview with Government Marketing University’s Lou Anne Brossman

When it comes to marketing to government agencies, companies need to understand the intricacies of government regulations and initiatives, and be able to tie their solutions to government programs. Certainly, government marketing is unlike working with traditional customers, and there are few people who understand this...

Read More