Government Tag

08 Jan Q&A: The Geek In Residence Helping Startups Bloom

G. Nagesh Rao is the Chief Technologist at the United States Small Business Administration, but his business card reads Geek In Residence. Along with boosting entrepreneurship at the SBA and in partnership with other federal agencies, he's an advisor for a host of entrepreneurship-related groups including...

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06 Nov KISS – KEEP IT SIMPLE (STUPID)

In B2B and B2G marketing presentations, we try to deliver every message in our playbook and make all possible arguments for our solution. We never want to talk about our company, product or service without including a plethora of differentiators. This happens when we talk...

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16 Oct Why Agency Based Marketing is Critical in B2G

In the commercial space, companies often have thousands of potential customers, and because of this, their marketing focuses on broad categories of customers segmented by job title, vertical market, etc.. But, in the government sector, companies might be wise to look at hyper-specific marketing efforts that target one agency or even one program within an agency.
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24 Mar How to Engage with Public Sector Editors

Yesterday’s Government Marketing University Market Chat LIVE! event featured a panel of public sector editors representing some of the leading government media brands. Below is a recap and some helpful hints from the speakers. Francis Rose, host of Government Matters, kicked off the event with a...

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23 Sep How to Work with Public Affairs Officers

Day two of Government Marketing University’s (GovMarkU) GAIN 2016 Conference kicked off with a session focused on working with federal public affairs officers (PAO). Led by Steve Watkins, GovMarkU’s chief content officer and former editor of Federal Times, the panel was comprised of four PAOs...

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23 Aug “A Category All Its Own:” An Interview with Government Marketing University’s Lou Anne Brossman

When it comes to marketing to government agencies, companies need to understand the intricacies of government regulations and initiatives, and be able to tie their solutions to government programs. Certainly, government marketing is unlike working with traditional customers, and there are few people who understand this...

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14 Jan CES: Public Sector Roundup

In the tech world, January is home to one of the most important and news-making conferences in the industry, the Consumer Electronics Show (CES). As it has in years past, this year’s conference included a government track, with topics for 2016 focusing on cybersecurity, analytics, and...

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03 Dec Government Modernization Snapshots: FedTalks 2015

FedTalks 2015 was jam-packed with short presentations by some of the most influential executives in government. This year’s event focused on government transformation and showcased multiple CIOs and their modernization efforts. I’ll summarize some of the most interesting below. Federal CIO Tony Scott kicked off the...

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31 Jul Five Ingredients For a Successful B2G PR Program

I’ve been asked many times what it takes to be successful with a business to government PR program.  And it’s true -- government media relations require a slightly different approach. So, without further ado, here are my top five ingredients for B2G PR success. 1.    Resources Most successful...

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23 Oct Healthcare.gov: “Best Federal Website Ever”?

"People, I got this." While long-time-blog-favorite John McAfee scrambles to diagnose the issues surrounding Healthcare.gov, a public/private software professional and TPM contributor makes an important (and underreported) point about the underlying problem: “The Healthcare.gov site itself is probably one of the best Federal websites ever built, both...

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15 Oct Top 25 Government CIOs

Recently, I was doing some research on government CIOs and came across this list of the top 25 government CIOs from InformationWeek. The publication put together a list of what they deem the 25 most influential and accomplished tech leaders across federal, state and local...

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14 Jun FedTalks 2013 Highlights Innovation

This week’s FedTalks event, commemorating the 5th anniversary of FedScoop, was held at the beautifully redesigned Arena Stage near the waterfront in DC. One of the best things about FedTalks is the emphasis on positive change and government innovation. The day started with an inspiring presentation...

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17 Dec 2012 SpeakerBox Content Recap

Over this past year SpeakerBox has made a real investment in inbound marketing, not just for our clients, but also for ourselves. So, excuse me for a moment while I get a little self-promotional and highlight some of the content we’ve worked on this year. When...

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27 Sep Just How Social is the Federal Government?

Ever wonder which Congressman has the most retweets? Which Federal agency has the most Facebook comments or how quickly the Presidential candidates are adding followers and fans? If so, then the leaderboard published by OhMyGov!, the social media monitoring and analysis firm, is for you. The...

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30 Jul Consuming Campaign Content

Obviously, we’ve seen more and more coverage recently around how people are consuming media and content in new (and increasingly mobile) ways.  As Pete said last week, most online news rarely consists of straightforward stories centered around facts anymore. With the rise of blogs, we’ve...

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