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28 Feb Data, Data, Everywhere

Lets talk about big data because, well, everyone else seems to be. Many PR professionals I know tend to stress about big data for no other reason than there is so much of it, and they don’t know how to use it effectively. So, where do we start?...

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07 Jan This Is How We’re Tricking You

This free blog content is made possible by a generous grant from the Bill and Melinda Gates Foundation and because we're stealing your credit card information.   This is part three of our Emmy-nominated* series -- so if you're just tuning in, here's what you've missed: Part 1:...

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30 Jul Google Docs Gets an Upgrade

More and more, our clients are requesting that we use Google Drive as a way of easily collaborating with them on documents, spreadsheets and list – and you won’t hear me complain about that request. Google makes it extremely easy to have multiple people access...

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15 Mar The Price of Free

With the rise of social media there has been a correlating rise in targeted advertising.  Every day more people are signing on to new social networking sites and mobile usage has increased exponentially. Social media platforms have access to incredible amounts of user data. With this...

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