Google Tag

28 Feb Data, Data, Everywhere

Lets talk about big data because, well, everyone else seems to be. Many PR professionals I know tend to stress about big data for no other reason than there is so much of it, and they don’t know how to use it effectively. So, where do we start?...

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07 Jan This Is How We’re Tricking You

This free blog content is made possible by a generous grant from the Bill and Melinda Gates Foundation and because we're stealing your credit card information.   This is part three of our Emmy-nominated* series -- so if you're just tuning in, here's what you've missed: Part 1:...

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30 Jul Google Docs Gets an Upgrade

More and more, our clients are requesting that we use Google Drive as a way of easily collaborating with them on documents, spreadsheets and list – and you won’t hear me complain about that request. Google makes it extremely easy to have multiple people access...

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15 Mar The Price of Free

With the rise of social media there has been a correlating rise in targeted advertising.  Every day more people are signing on to new social networking sites and mobile usage has increased exponentially. Social media platforms have access to incredible amounts of user data. With this...

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26 May DC’s Top Tech Presence

Every year Fortune releases a list of the 100 best companies to work for. This year 19 of the 100 are tech companies, including half of the top 10. (Although, you could argue that a lot more than 19 of these companies are tech-related, these are...

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06 May Would You Pay for a New Reader?

As a few SBXers have outlined before, we’re none too pleased about the demise of Google Reader (GR). We’ve been searching out alternatives and comparing notes internally, but I think we’d all just rather keep our original readers that were set up the way we...

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13 Apr Replacing Google Reader – NewsBlur

Since the news of the demise of Google Reader (GR), we at SBX have all been trying out different readers to see what we like best and sharing info internally. Seeing as how many people outside of SBX are being affected by Google’s (in my...

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25 Feb Social Media in Small Businesses

Social media can have a large impact for small businesses, but only if they make the time to engage. Small business owners, marketers and other employees are often tasked with many things at once so social media engagement sometimes falls off the radar. While putting social...

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19 Feb 2013 Social Media Conferences and Events

As companies everywhere dive headfirst into their 2013 marketing plans, I’m sure a social program is included on everyone’s agenda. How do you get your message out effectively, via which social platforms and how do you get your audience engaged in conversation? What should you...

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07 Dec The Year That Was

I don’t know about you, but knowing there are only a couple weeks left in 2012 blows my mind. As they always do, the year absolutely flew by, stringing along the good, the bad and the ugly. Which brings me to Google’s 2012 Zeitgeist report of...

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12 Nov Bing vs. Google – The Royal Rumble

A few of us decided to take the Bing It On Challenge the other day, at Jonathan's suggestion, and I found the results to be kind of interesting. All of us (Kathryn, Jennifer and myself) except for Jonathan chose Google. And Google didn't just win by...

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31 Oct Google Doodles with Halloween

I love October 31 – Halloween is one of my favorite holidays. The idea of portraying your beloved masked superhero, honoring your favorite professional athlete, acting as a princess or even dressing up as a cowboy on a horse (children from the daycare in our...

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28 Sep Recap: DevFestDC: Mobile Apps Panel

I had the pleasure today to attend the Google Developer Group Dev Fest, which is a day-long dual-track conference on Startups, Mobile, Big Data and other emerging Google technologies. Here is a recap on a panel on mobile startups: what's involved, what are the challenges,...

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11 Sep Confessions of a Google+ Convert

Since its release last year there’s been a lot of debate over the merits (or lack thereof) of Google+.  Heck, we’ve even gone back and forth about it here on this very blog.  Is it an effective social media channel for businesses?  Does it stand...

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30 Jul Consuming Campaign Content

Obviously, we’ve seen more and more coverage recently around how people are consuming media and content in new (and increasingly mobile) ways.  As Pete said last week, most online news rarely consists of straightforward stories centered around facts anymore. With the rise of blogs, we’ve...

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