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09 Aug Eight Months Without Facebook

Eight months ago today, it happened. I became one of the few. The odd. The faceless. On November 9, 2016, I officially – finally! – quit Facebook. This wasn’t something I took lightly. Nor was it something that happened overnight. It had been brewing in me for...

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29 Aug Tips for Using Facebook Live

I don’t know about you, but it seems like every time I turn around there is a new tool on social media. These developments are exciting for a PR person because they open doors for new ways we can help our clients get their message...

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15 Jan The White House is on Snapchat

As I’m sure you’ve heard, President Obama gave his final State of the Union address this week. There’s a lot we could talk about from the President’s optimistic speech about the state and future of our country, but as we’re a tech PR blog with...

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13 May Moves App Sells Out Data to Facebook

As an avid FitBit user, I was somewhat interested in Facebook’s recent acquisition of the app “Moves”.  For those of you who aren’t familiar, Moves is an activity diary that automatically tracks activities like running, biking, etc. and that helps keep people like me accountable...

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07 Jan This Is How We’re Tricking You

This free blog content is made possible by a generous grant from the Bill and Melinda Gates Foundation and because we're stealing your credit card information.   This is part three of our Emmy-nominated* series -- so if you're just tuning in, here's what you've missed: Part 1:...

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29 Sep How Do We Define Public Relations?

We’ve all heard the clichés – business is constantly changing, companies need to be agile, technology is rapidly evolving, etc. etc. etc. But there’s a funny thing about clichés – most of them have at least a grain of truth to them. Just look at the...

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23 May What NOT to do to be a Social Media Success

(This wondeful Image via SocialCandy)   If you’ve read any of my previous posts, you’ll know that I’m a huge advocate for social media in business. I think it can be a great asset for measurement and an invaluable tool for brand managers to interact directly with...

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15 May What’s Next for Facebook

Yesterday, Facebook announced the roll out of a new update for iOS apps that will change the way users see their newsfeeds. The new “context cards” will hover over your newsfeed with posts from friends that are relevant to what you’re doing or posting. For...

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04 Apr Facebook’s MLB Opening Day Data

Monday kicked off baseball season, and one social media platform was locked and loaded with some fun data for the occasion. Facebook pulled information from its 1.11 billion users to create the chart below, which shows the most popular baseball teams by U.S. county, according...

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15 Mar The Price of Free

With the rise of social media there has been a correlating rise in targeted advertising.  Every day more people are signing on to new social networking sites and mobile usage has increased exponentially. Social media platforms have access to incredible amounts of user data. With this...

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05 Feb Happy Birthday Facebook

When is the last time you went an entire day without checking Facebook? In the last 10 years Mark Zuckerberg's creation has infiltrated our daily lives. We use it for fun, for work, to brag, to kill time, to get news, and for a myriad of...

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03 Feb Social and News Blend Through Paper

We’ve been seeing the convergence of traditional news and social media taking place for sometime now.  Often it’s hard – some might say pointless -- to try and differentiate between things like Twitter and LinkedIn, and blogs and sites such as The New York Times,...

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15 Dec The Visual Social Media Takeover

I’m a visual person. If you’re like me, all of the articles in the world won’t add up to one captivating picture that sums up a message. Over the past several years social media has started to play a major role in brand strategies and slowly...

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14 Oct Using Social Media to Fight Breast Cancer

October is the month of pink. From the hot pink accessories on NFL players to iconic pink ribbons incorporated in logos, the October trend amongst organizations seems to be designing unique campaigns to support breast cancer awareness. In recent years, the incorporation of social media in...

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27 Mar Facebook Updates… Again.

In scrolling through my new RSS reader I came across quite a few stories this month about Facebook updates. While the company doesn’t seem to be doing a huge site redesign as it has in the past, there are a couple changes that marketers and...

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25 Feb Social Media in Small Businesses

Social media can have a large impact for small businesses, but only if they make the time to engage. Small business owners, marketers and other employees are often tasked with many things at once so social media engagement sometimes falls off the radar. While putting social...

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19 Feb 2013 Social Media Conferences and Events

As companies everywhere dive headfirst into their 2013 marketing plans, I’m sure a social program is included on everyone’s agenda. How do you get your message out effectively, via which social platforms and how do you get your audience engaged in conversation? What should you...

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25 May Everything Is Dead

So, we’ve all heard it before… the press release is dead. Guess what? It’s really not – we use it all the time. While how it’s used has changed, it’s certainly still used – often. It seems that for the past few years, experts have been very quick...

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27 Mar Facebook’s Timeline for Brands

Whether you were waiting for it or dreading it, Facebook has started rolling out its new Timeline feature for brand pages. Up until now brands and people have been able to opt out of switching to Timeline, but as of March 30 this new profile...

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