Eight months ago today, it happened. I became one of the few. The odd. The faceless. On November 9, 2016, I officially – finally! – quit Facebook. This wasn’t something I took lightly. Nor was it something that happened overnight. It had been brewing in me for...
I don’t know about you, but it seems like every time I turn around there is a new tool on social media. These developments are exciting for a PR person because they open doors for new ways we can help our clients get their message...
As I’m sure you’ve heard, President Obama gave his final State of the Union address this week. There’s a lot we could talk about from the President’s optimistic speech about the state and future of our country, but as we’re a tech PR blog with...
As an avid FitBit user, I was somewhat interested in Facebook’s recent acquisition of the app “Moves”. For those of you who aren’t familiar, Moves is an activity diary that automatically tracks activities like running, biking, etc. and that helps keep people like me accountable...
This free blog content is made possible by a generous grant from the Bill and Melinda Gates Foundation and because we're stealing your credit card information. This is part three of our Emmy-nominated* series -- so if you're just tuning in, here's what you've missed: Part 1:...
We’ve all heard the clichés – business is constantly changing, companies need to be agile, technology is rapidly evolving, etc. etc. etc. But there’s a funny thing about clichés – most of them have at least a grain of truth to them. Just look at the...
Continuing on the theme of my last two blog posts – a beginner’s guide to LinkedIn and a beginner’s guide to Twitter -- this time I’m back to explore Facebook. Let’s dive right in. The basics: Taken from their very own website: “Founded in 2004, Facebook’s mission...
We’ve gone viral! It’s a phrase every organization wants to hear when they are trying to spread a marketing campaign through social media and I've written about it before - here. So, I’m sure you’ve seen your Facebook, Twitter, and Instagram feeds filled with the...
This summer ING released a study entitled, “Impact of Social Media on the News: An International Study into the Impact of Social Media on the Activities of PR Professionals & Journalists, News, and News Dissemination.” This study, conducted by Social Embassy on behalf of ING, asked...
So, I think we all know by now that Facebook has made many of its users feel violated by conducting a secret study of more than 700,000 users. On the off chance you didn’t see it or just need a refresh, here is the scoop...