Events Tag

08 Jan Q&A: The Geek In Residence Helping Startups Bloom

G. Nagesh Rao is the Chief Technologist at the United States Small Business Administration, but his business card reads Geek In Residence. Along with boosting entrepreneurship at the SBA and in partnership with other federal agencies, he's an advisor for a host of entrepreneurship-related groups including...

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18 Dec A Guide to Cross-Selling and Upselling

When considering sales strategies, cross-sell and upsell opportunities are often overlooked, though they can be great ways to make further inroads with current customers. In fact, it’s such an important sales tactics that it was the focus of this month’s Institute for Excellence in Sales...

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18 Oct Understanding the Government-Buying Season

One of the highlights of the GAIN conference was a panel of current and former government officials who discussed the myths surrounding the government-buying season. Panelists included: Henry J. Sienkiewicz, Former CIO, Defense Information Systems Agency (DISA); Joanne Woytek, Program Manager, NASA SEWP, Goddard Space...

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17 Oct Email Marketing – The State of the Inbox

Last month I attended Inbox Summit East, a one-day email marketing conference. Hosted by Tech Wire Media and Campaigns & Elections, the conference focused on the latest and greatest of email marketing. Topics included email deliverability issues, email metrics, social integration, content and personalization among...

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16 Oct Why Agency Based Marketing is Critical in B2G

In the commercial space, companies often have thousands of potential customers, and because of this, their marketing focuses on broad categories of customers segmented by job title, vertical market, etc.. But, in the government sector, companies might be wise to look at hyper-specific marketing efforts that target one agency or even one program within an agency.
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18 Jul Lessons from Social Media Day 2017

A few weeks ago, SpeakerBox COO Lisa Throckmorton and I had the pleasure of attending Slice Communication’s Social Media Day conference in Philly. Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication, both from...

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10 May Marketers Talk Metrics, Analytics and ROI

The last panel I attended at the Mid-Atlantic Marketing Summit, on Metrics, Analytics and ROI, proved to be one of the most interesting and thought-provoking sessions of the day. Panelists Sam Ruchlewicz, Warschawski; Robyn Showers, Tracx; and Derek Weeks, Sonatype each shared 2-3 thoughts on...

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03 May Marketing Best Practices from DC-area CMOs

  One of the highlights of the Mid-Atlantic Marketing Summit (MAMS) is the annual CMO panel. This year’s event featured Lauren Bates, CMO of UrbanStems; Linda Kerr, Director of Marketing, Kajeet; and Joe Vacca, CMO, Revature. Paul Sherman, Publisher of Potomac Tech Wire, moderated the session. A...

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24 Mar How to Engage with Public Sector Editors

Yesterday’s Government Marketing University Market Chat LIVE! event featured a panel of public sector editors representing some of the leading government media brands. Below is a recap and some helpful hints from the speakers. Francis Rose, host of Government Matters, kicked off the event with a...

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11 Jan 2017 PR New Year’s Resolutions

Did you know that 41 percent of Americans are expected to make New Year’s resolutions this year? Yep, millions of us will commit to losing weight, improving our finances, becoming better people, yadayadayada. That’s all well and good (and I’m not immune – darn those last...

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30 Nov 5 Twitter Tips For Conference Attendees

Companies spend thousands of dollars to attend or sponsor conferences, and one of the best ways to recoup those costs is by dominating social media channels – particularly the “Twittersphere” – during the show. Twitter should be your highest-priority channel for a number of reasons,...

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23 Sep Gartner’s Take on the Changing Federal Market

Katell Thielemann, a Research Director at Gartner, wowed the crowd at the GAIN 2016 conference with the morning keynote entitled, “New U.S. Federal Market Battleground Calls for New Tactics.” Her presentation focused on two distinct areas: What is happening in the federal market, and what...

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23 Aug “A Category All Its Own:” An Interview with Government Marketing University’s Lou Anne Brossman

When it comes to marketing to government agencies, companies need to understand the intricacies of government regulations and initiatives, and be able to tie their solutions to government programs. Certainly, government marketing is unlike working with traditional customers, and there are few people who understand this...

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15 Jul Next TMA Event: The Go-To-Market Pyramid

Calling all marketing executives for our next TMA event of the summer. Former CMO and COO Michele Perry will headline the interactive breakfast session entitled, “Analyzing the Go-to-Market Pyramid.” Developing a solid go-to-market strategy can be challenging for even the most experienced marketers. Calling on her...

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30 Jun Live from Red Hat Summit

This has been a busy and exciting week! On Monday I flew out to San Francisco to work with the Red Hat communications team during their annual partner and user conference, Red Hat Summit. Summit is an incredible conference for anyone -- from developers to the...

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23 Jun MCON 2016 Highlights: Millennials and Tech

Yesterday, I had the opportunity to attend the MCON 2016 conference at the National Geographic Museum in Washington, D.C. For background, MCON was started in 2011 by Achieve to bring together leaders, activists and social entrepreneurs to collaborate and find creative solutions for social issues....

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22 Apr MAM Summit: The Untapped Social Economy

Our live blogging continues from the 2016 Mid-Atlantic Marketing Summit (MAMS). We'll be posting updates throughout the day and you can follow along here on The Sounding Board. You can also follow on Twitter @mamsummit and #mamsummit. This morning, my colleague Jennifer wrote about the CMO...

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18 Apr SpeakerBox Day at Nationals Park

SpeakerBox celebrations for 2016 have been great so far. In February, we all took a nice weekend getaway to the Salamander Resort in Middleburg, VA. No one wrote a blog post about it because, well, it was a lot of fun. And, I’m not sure...

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14 Jan CES: Public Sector Roundup

In the tech world, January is home to one of the most important and news-making conferences in the industry, the Consumer Electronics Show (CES). As it has in years past, this year’s conference included a government track, with topics for 2016 focusing on cybersecurity, analytics, and...

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16 Dec Big Idea: CONNECTpreneur Winter Forum Part 2

For the second part of the CONNECTpreneur Winter Forum (click here for Part I), the event showcased a panel discussion focused on “Hot Trends In Venture Capital and Early Stage Capital Funding.” Panelists included big names in the investment community, including: Jonathan Aberman (moderator), Managing Director, Amplifier...

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08 Dec SpeakerBox Gets Busy Giving Back!

It’s that time of year again! Children all around the world are meticulously preparing their holiday wish lists in hopes they will receive something they have been waiting for all year. Unfortunately, that is not the case for every child. In the spirit of holiday giving,...

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