Events Tag

18 Oct Understanding the Government-Buying Season

One of the highlights of the GAIN conference was a panel of current and former government officials who discussed the myths surrounding the government-buying season. Panelists included: Henry J. Sienkiewicz, Former CIO, Defense Information Systems Agency (DISA); Joanne Woytek, Program Manager, NASA SEWP, Goddard Space...

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17 Oct Email Marketing – The State of the Inbox

Last month I attended Inbox Summit East, a one-day email marketing conference. Hosted by Tech Wire Media and Campaigns & Elections, the conference focused on the latest and greatest of email marketing. Topics included email deliverability issues, email metrics, social integration, content and personalization among...

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16 Oct Why Agency Based Marketing is Critical in B2G

In the commercial space, companies often have thousands of potential customers, and because of this, their marketing focuses on broad categories of customers segmented by job title, vertical market, etc.. But, in the government sector, companies might be wise to look at hyper-specific marketing efforts that target one agency or even one program within an agency.
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18 Jul Lessons from Social Media Day 2017

A few weeks ago, SpeakerBox COO Lisa Throckmorton and I had the pleasure of attending Slice Communication’s Social Media Day conference in Philly. Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication, both from...

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10 May Marketers Talk Metrics, Analytics and ROI

The last panel I attended at the Mid-Atlantic Marketing Summit, on Metrics, Analytics and ROI, proved to be one of the most interesting and thought-provoking sessions of the day. Panelists Sam Ruchlewicz, Warschawski; Robyn Showers, Tracx; and Derek Weeks, Sonatype each shared 2-3 thoughts on...

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03 May Marketing Best Practices from DC-area CMOs

  One of the highlights of the Mid-Atlantic Marketing Summit (MAMS) is the annual CMO panel. This year’s event featured Lauren Bates, CMO of UrbanStems; Linda Kerr, Director of Marketing, Kajeet; and Joe Vacca, CMO, Revature. Paul Sherman, Publisher of Potomac Tech Wire, moderated the session. A...

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24 Mar How to Engage with Public Sector Editors

Yesterday’s Government Marketing University Market Chat LIVE! event featured a panel of public sector editors representing some of the leading government media brands. Below is a recap and some helpful hints from the speakers. Francis Rose, host of Government Matters, kicked off the event with a...

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