crisis communications Tag

09 Oct A Four-phase Approach to Crisis Management

Apple’s having a rough month. Oh sure, there’s been a swell of great news for the company over the past few weeks. As you may have heard, Apple introduced three new iPhones in early October, along with the latest version of its Apple Watch. People seem...

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20 Jan When in Crisis, Don’t Panic

Social media is the number #1 listening tool that is out there. These days, it is very hard for a brand to bury a crisis or hide from the media. I am sure everyone has heard about Chipotle’s contamination crisis resulting into almost 500 E.coli...

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17 Dec When Marketing Campaigns Go Too Far

Imagine you’re a typical New Yorker on your way into work, and you see the above image on the subway. Disturbing, yes? Worry not, however. New York was not taken over by Nazis, but by an overzealous advertising campaign Amazon launched to promote its new series, The...

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25 Jul Puppy Crisis Communications

About a week ago, we added a new puppy to our family. He’s a hound/lab retriever mix. Beautiful dog. Big brown eyes, nice soft coat, loves to play and really seems to enjoy his new home. But for the past week, the Larmey household has been...

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