crisis communications Tag

09 Oct A Four-phase Approach to Crisis Management

Apple’s having a rough month. Oh sure, there’s been a swell of great news for the company over the past few weeks. As you may have heard, Apple introduced three new iPhones in early October, along with the latest version of its Apple Watch. People seem...

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20 Jan When in Crisis, Don’t Panic

Social media is the number #1 listening tool that is out there. These days, it is very hard for a brand to bury a crisis or hide from the media. I am sure everyone has heard about Chipotle’s contamination crisis resulting into almost 500 E.coli...

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17 Dec When Marketing Campaigns Go Too Far

Imagine you’re a typical New Yorker on your way into work, and you see the above image on the subway. Disturbing, yes? Worry not, however. New York was not taken over by Nazis, but by an overzealous advertising campaign Amazon launched to promote its new series, The...

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25 Jul Puppy Crisis Communications

About a week ago, we added a new puppy to our family. He’s a hound/lab retriever mix. Beautiful dog. Big brown eyes, nice soft coat, loves to play and really seems to enjoy his new home. But for the past week, the Larmey household has been...

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25 Jun PR According to a Parrothead

A couple of weeks ago I took the family on a trip to Myrtle Beach, S.C., to soak up some sun, sample some food, and think about public relations. Wait, what? Anyone who has read some of my previous Sounding Board posts probably realizes I have a...

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12 May PR Lessons from Jack Bauer

The countdown is finally over and as of last Monday, Jack, Chloe and the rest of the 24 team are finally back in action. While its clear to anyone who watches the show that Jack Bauer does not always put his best message forward or frankly,...

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03 Feb Chris Christie’s Crippling Crisis Comms

Rejected gift ideas from Ali's baby shower This is not a political blog; rest assured. I will offer no opinions on the New Jersey Governor's recent activities other than this: His crisis communications team is world-class terrible. Here's a portion of the crisis response email "leaked" to Politico...

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30 Jan Be Prepared, Be Very Prepared

Last night I was talking with a friend who also happens to be in PR and was reminded of how important it is to always be prepared for a crisis. When clients are typically mild-mannered we tend to forget about developing a crisis plan to...

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02 Aug What Hernandez Should Have Said

Truly, nothing screams innocence like back-of-hand tattoos. A few weeks ago, I penned a media statement for Paula Deen. As yet, she has neither thanked me nor acknowledged the statement’s existence. But I remain undeterred. We were all put on this Earth for a purpose, and...

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11 Jul Why I Might Be a Racist

In the court of public opinion, everyone's guilty of everything. At least that's the way it feels sometimes, doesn't it? Aaron Hernandez, George Zimmerman, Paula Deen, OJ. We love to imagine the worst. Then again, there's a whole division of the "public relations arts" devoted to mitigating the effects...

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15 Apr The Best Way to Deal With a Crisis? Head On

Try as we might to avoid them, public relations crises are bound to happen. Whether the cause is an employee accidentally tweeting something controversial from the brand handle rather than their personal handle, or an unhappy customer who takes to social media to plead their...

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25 Feb Twitter’s Next Branding Trend: Getting Hacked

Big brands love memes – from Gangnam Style to the Harlem Shake, big business loves it some repurposed consumer behavior.  But with MTV’s recent stunt on Twitter, we’re swiftly moving from the world of corporate shilling into some bizarre social dystopia. It all started on February...

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16 Nov How to Keep Cool in a Crisis

If you’ve ever had a client that’s having a bad day then you know that without proper plans in place, things can quickly go from bad to abysmal during a crisis. Unfortunately, we aren’t always afforded the luxury of advance warning in a crisis but...

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