Content Relations Tag

29 Sep How Do We Define Public Relations?

We’ve all heard the clichés – business is constantly changing, companies need to be agile, technology is rapidly evolving, etc. etc. etc. But there’s a funny thing about clichés – most of them have at least a grain of truth to them. Just look at the...

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26 Sep Blog Measurement 102: Down the Rabbit Hole

In my last post, I laid out the three basic metrics everyone with a blog should be tracking, or at least watching. While those metrics can provide a lot of actionable information, there are many more insights to be gained by tracking some other numbers over time. Although there are probably...

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14 Nov Fostering a Culture of Content Creation

We talk a lot about content on here: Managing it, promoting it, and most importantly, creating it. It has to come from somewhere right? For a company looking to start a blog, move to an inbound marketing strategy or just beef up its website, who creates...

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11 Oct Content Marketing Takes Off but Challenges Remain

Earlier this month, MarketingProfs and the Content Marketing Institute issued their annual Content Marketing Report, which shows the significant impact this type of marketing is having on businesses.  In particular, B2B marketers are continuing to embrace content marketing (about 93% of marketers make use of...

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16 Jan How Low Can PR Go? …Pretty Low.

I like to think that all public relations firms and their associated employees exhibit a certain level of ethical professionalism.  Examples might be: not blanket-emailing media lists with press releases, not lying to journalists and avoiding smear campaigns targeted at competitors. This boundless optimism, however, is...

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