Content Marketing Tag

29 Nov Four Steps to the Perfect Pitch

Working in public relations can mean a lot of things these days. Advancements in technology, the ever-growing presence of social media, and the need for content and search engine optimization have added another dimension to the scope of work that falls under PR. That being said, pitching...

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25 Oct 3 Tools for the Busy PR Professional

Public relations is a fast-paced industry. It demands a high-level of agility and efficiency from its professionals - who are more often than not - also on the move. As a result, we’ve learned to maximize our efficiency by utilizing a variety of PR tools...

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16 Oct Why Agency Based Marketing is Critical in B2G

In the commercial space, companies often have thousands of potential customers, and because of this, their marketing focuses on broad categories of customers segmented by job title, vertical market, etc.. But, in the government sector, companies might be wise to look at hyper-specific marketing efforts that target one agency or even one program within an agency.
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27 Oct Scary Writing Habits to Avoid

Halloween may only come every October, but scary writing habits can follow you around like an extra from The Walking Dead for 365 days a year. A few simple written mistakes can undermine your efforts to effectively communicate a clear and concise message, or make you...

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15 Oct How to Achieve Greater Content Marketing Success

As organizations begin their planning for 2016, many marketers are considering how to make their content marketing programs more effective. The Content Marketing Institute and Marketing Profs have once again released the annual B2B Content Marketing Report as a helpful guide for busy marketers. The...

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17 Jul Content Marketing for Lead Generation

I’ve been thinking lately about how to better connect the dots between content marketing programs and lead generation. According to the B2B Content Marketing 2015 Benchmark report, 83% of marketers use content marketing for lead generation, but only 38% feel proficient at this discipline. I recently...

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27 May How Generations Consume Content

Here on the Sounding Board, we talk a lot about creating and promoting content. But, what I find really interesting is how folks consume content on their own time and the differences in the consumption of that content based on demographics. I came across this...

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04 Dec Ask the Influencer: Monica Mayk, FedPulse

Monica Mayk is a marketing and client outreach maven for Market Connections. She wears a variety of hats: overseeing promotional communications, public relations, events and content marketing, which includes executive editorship of the FedPulse™ blog. She was kind enough to participate in our Q&A and share...

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24 Nov 7 Ways to Encourage Blogging

Back in the dark ages, when we started The Sounding Board (yes, I was here back then), it felt like pulling teeth getting colleagues to contribute. There were a number of issues at play. We were busy with “real” work and nervous about the new...

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09 Oct Insights from the 2015 Content Marketing Report

Fall must be here.  There’s a slight nip in the air and MarketingProfs and the Content Marketing Institute just released the 2015 Content Marketing Report, the fifth version of this annual research project.  This year, more than 5,000 global B2B marketers were surveyed. They’ve modified some...

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30 Sep How to Promote an Infographic in Eight Easy Steps

Lately it seems that infographics are on every marketer’s must-do list.  However, creating an infographic is only half the challenge, and many marketers struggle with how best to promote and leverage this content asset for lead generation and awareness building. We’ve compiled this handy list to...

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15 Aug 5 Tips to be a Better Media Resource

Business Wire just released the 2014 Business Wire Media Survey results, a survey of more than 300 members of the North American media.  The survey details reporter preferences for press releases, multimedia assets and insider information on how they (and their bosses) evaluate the success...

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28 Jun The State of Public Relations 2014

Vocus and Market Connections shared the results of the State of Public Relations survey at the recent Vocus DemandSuccess conference. More than 300 marketing, PR and social media professionals were polled about their use and views on various marketing tactics. The survey is full of...

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27 Feb Creating CTAs Customers Actually Click

You’ve seen them in our blogs – you may (hopefully!) have even clicked on them –but how do you create effective CTAs for your own marketing materials? A call-to-action, commonly abbreviated as CTA, is an image or text that prompts readers to in fact, actually “take...

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02 Dec How to Lose Weight by Screaming

If there's a problem Sarcastic Wonka can't solve, I haven't found it. Like a bad poker player, the human race has developed a set of tendencies, one of which seems to be taking big, useful resources and filling them with garbage. I mean, look at the ocean...

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14 Nov Fostering a Culture of Content Creation

We talk a lot about content on here: Managing it, promoting it, and most importantly, creating it. It has to come from somewhere right? For a company looking to start a blog, move to an inbound marketing strategy or just beef up its website, who creates...

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11 Oct Content Marketing Takes Off but Challenges Remain

Earlier this month, MarketingProfs and the Content Marketing Institute issued their annual Content Marketing Report, which shows the significant impact this type of marketing is having on businesses.  In particular, B2B marketers are continuing to embrace content marketing (about 93% of marketers make use of...

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15 Jul Content Marketing Resources

As great minds think alike it seems, I am piling onto SpeakerBox's Kathryn Kaplan's blog post on content marketing, to provide additional resources to explore when considering a content marketing strategy. I plan to attend the HubSpot-sponsored Inbound 2013 in August, and that inspired this post on where...

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29 Jan The State of B2B Content Marketing [Infographic]

With the evolution of inbound and content marketing tools, it’s now easier than ever for marketers to become more involved with their campaigns.  But, how are B2B organizations taking advantage of content marketing? What challenges are being faced in the process, and how effective are...

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02 Nov Five Tips for your Content Marketing Program

I recently listened to the Marketing Profs “Best of B2B Marketing Forum,” which highlights the most popular presentations from the recent B2B marketing conference.  The first presentation I listened to was, Content Marketing: Moving from the “Why” to the “How” by Michael Brenner at SAP. ...

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01 Nov Why Content Matters: A New Hubspot Report

Hubspot just published their Marketing Benchmark from 7,000 Companies, aimed at determining how successful their customers are at generating web traffic and inbound leads.  Specifically, the report addresses the following questions: How does online content quantity impact web traffic and lead generation? How does blog frequency affect...

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