Branding Tag

18 Jul So Let’s Talk About That Trump/Pence Logo…

Here’s a sad truth about marketing communications: It ain’t subtle, folks. Take, for instance, the Plumberologist. But then there’s political marcom. It’s a different beast. Not subtle, exactly. But rather, sort of… aggressively inconspicuous. Weird concept, right? To help illustrate, here are the logos of three recent presidential tickets:       See what I...

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15 Jun Rebranding in Aisle 3!

  There comes a time in every company’s life when the organization needs to reinvent itself. Many times this is beyond the company’s control. External market forces, technology changes, and increased competition can all be factors in a company’s evolution. Reinvention can take many forms. It can...

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17 Dec When Marketing Campaigns Go Too Far

Imagine you’re a typical New Yorker on your way into work, and you see the above image on the subway. Disturbing, yes? Worry not, however. New York was not taken over by Nazis, but by an overzealous advertising campaign Amazon launched to promote its new series, The...

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