brand strategy Tag

15 Jun Rebranding in Aisle 3!

  There comes a time in every company’s life when the organization needs to reinvent itself. Many times this is beyond the company’s control. External market forces, technology changes, and increased competition can all be factors in a company’s evolution. Reinvention can take many forms. It can...

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12 Sep The Apple Brand Phenomenon

Whether you like Apple products or you’re anti-Apple, catching the latest reveal of the iPhone 6, iPhone 6 Plus and Apple Watch was unavoidable. It’s been front and center of almost every media outlet at one point or another. And if you’re paying even closer...

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30 Aug What’s in a Name?

ave you seen that Tom Cruise movie Edge of Tomorrow? No? That’s alright, no one else did either. When the movie came out earlier this year, Warner Brothers had high hopes for a big box office success. Instead they ended up with an unfortunate flop. Despite...

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08 Jul Share Your Brand’s Story…Digitally

Every marketer dreams of having instant recognition like Coca-Cola, Pepsi and Apple for their company. That might be achievable for B2C industries, but for those in the B2B or B2G world, it’s a little trickier to get a company’s story in front of the public....

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