Blogging Tag

08 Jan Q&A: The Geek In Residence Helping Startups Bloom

G. Nagesh Rao is the Chief Technologist at the United States Small Business Administration, but his business card reads Geek In Residence. Along with boosting entrepreneurship at the SBA and in partnership with other federal agencies, he's an advisor for a host of entrepreneurship-related groups including...

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13 Dec The First Line is the Hardest

Over the past couple of weeks my daughter and I have been catching up on some holiday movies, including “The Muppet Christmas Carol.” The film begins (as does the novel and the other film versions of the tale) with Gonzo speaking the line “Marley was...

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26 Sep The Benefits of Longer Blog Posts

Shakespeare once famously wrote, “Brevity is the soul of wit,” indicating that good writing tends to be concise and to-the-point. That’s generally true in marketing and PR. Press releases, for example, tend to be direct, even dry, but hardly wordy. Marketing collateral, such as white...

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08 Jan Top 5 SpeakerBox blog posts from 2014

2014 was quite a year for our little blog… As we look to the future and revamp our style a little, I couldn’t help taking a look back at the five most read posts to see what’s resonating with our dutiful readers. Frozen Fractals All Around:...

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04 Dec Ask the Influencer: Monica Mayk, FedPulse

Monica Mayk is a marketing and client outreach maven for Market Connections. She wears a variety of hats: overseeing promotional communications, public relations, events and content marketing, which includes executive editorship of the FedPulse™ blog. She was kind enough to participate in our Q&A and share...

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24 Nov 7 Ways to Encourage Blogging

Back in the dark ages, when we started The Sounding Board (yes, I was here back then), it felt like pulling teeth getting colleagues to contribute. There were a number of issues at play. We were busy with “real” work and nervous about the new...

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29 Sep How Do We Define Public Relations?

We’ve all heard the clichés – business is constantly changing, companies need to be agile, technology is rapidly evolving, etc. etc. etc. But there’s a funny thing about clichés – most of them have at least a grain of truth to them. Just look at the...

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26 Sep Blog Measurement 102: Down the Rabbit Hole

In my last post, I laid out the three basic metrics everyone with a blog should be tracking, or at least watching. While those metrics can provide a lot of actionable information, there are many more insights to be gained by tracking some other numbers over time. Although there are probably...

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12 Sep Blog Measurement 101: 3 basic metrics

Once you have a solid blog strategy in place, the next thing to consider, before you even write a word, is measurement. Blogging without measurement, is as pointless as blogging without a goal in mind. However, lots of businesses and bloggers get bogged down by the amount...

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14 Aug Great Advice from Great Writers

Recently here at SpeakerBox, we’ve been thinking a lot about blogging. Blog goals, blog strategy and a blog facelift are all top-of-mind for us right now. (SPOILER ALERT: changes are coming!) Our goal for the rest of this year is to focus on the quality of...

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28 Jun The State of Public Relations 2014

Vocus and Market Connections shared the results of the State of Public Relations survey at the recent Vocus DemandSuccess conference. More than 300 marketing, PR and social media professionals were polled about their use and views on various marketing tactics. The survey is full of...

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28 Apr Using Images Without Breaking Laws

Photo courtesy of Horia Varlan   Twice a month as I upload my blog posts, Hubspot gently reminds me to include an image with the text. “Images do help blog articles perform better, ” the system tells me. And I know Hubspot is right – so if I don’t...

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14 Nov Fostering a Culture of Content Creation

We talk a lot about content on here: Managing it, promoting it, and most importantly, creating it. It has to come from somewhere right? For a company looking to start a blog, move to an inbound marketing strategy or just beef up its website, who creates...

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30 May The Realities of Inbound Marketing

It’s no surprise that incorporating inbound marketing tactics is on the rise for small and large businesses alike. For what some would consider minimal effort, or more like a change in thinking, these companies are seeing huge results. Instead of looking at marketing as an...

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13 Apr Replacing Google Reader – NewsBlur

Since the news of the demise of Google Reader (GR), we at SBX have all been trying out different readers to see what we like best and sharing info internally. Seeing as how many people outside of SBX are being affected by Google’s (in my...

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01 Nov Why Content Matters: A New Hubspot Report

Hubspot just published their Marketing Benchmark from 7,000 Companies, aimed at determining how successful their customers are at generating web traffic and inbound leads.  Specifically, the report addresses the following questions: How does online content quantity impact web traffic and lead generation? How does blog frequency affect...

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12 Oct This Blog Post is More Than 500 Words Long

  Some of today's blog posts would have made a guy like Charles Dickens proud I’ve been noticing a trend lately when it comes to blog posts – the general rule of “shorter is better” no longer seems to necessarily apply. Back in the good old days –...

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