B2G Tag

18 Oct Understanding the Government-Buying Season

One of the highlights of the GAIN conference was a panel of current and former government officials who discussed the myths surrounding the government-buying season. Panelists included: Henry J. Sienkiewicz, Former CIO, Defense Information Systems Agency (DISA); Joanne Woytek, Program Manager, NASA SEWP, Goddard Space...

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16 Oct Why Agency Based Marketing is Critical in B2G

In the commercial space, companies often have thousands of potential customers, and because of this, their marketing focuses on broad categories of customers segmented by job title, vertical market, etc.. But, in the government sector, companies might be wise to look at hyper-specific marketing efforts that target one agency or even one program within an agency.
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14 Feb Four Reasons I Love Public Relations

Since it’s Valentine’s Day, I thought I would ask Sounding Board readers a simple question. Do you love your job? I’m not talking about the day-to-day tasks. I mean the things that really get you pumped up about the day ahead and the benefits – both large...

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31 Oct Behind the Scenes at Government Matters

One of the best and most challenging things about working in PR is that every part of our job is constantly changing. Whether it’s the tools we use, the clients we serve or the way we deliver information, something is always changing. Realizing this, we put...

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23 Sep Gartner’s Take on the Changing Federal Market

Katell Thielemann, a Research Director at Gartner, wowed the crowd at the GAIN 2016 conference with the morning keynote entitled, “New U.S. Federal Market Battleground Calls for New Tactics.” Her presentation focused on two distinct areas: What is happening in the federal market, and what...

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23 Aug “A Category All Its Own:” An Interview with Government Marketing University’s Lou Anne Brossman

When it comes to marketing to government agencies, companies need to understand the intricacies of government regulations and initiatives, and be able to tie their solutions to government programs. Certainly, government marketing is unlike working with traditional customers, and there are few people who understand this...

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22 Apr Building Reach in B2G

Rounding out the afternoon at the Mid-Atlantic Marketing Summit was a session led by Julie Murphy, Partner SVP Public Relations at Sage Communications, entitled “Building Reach and Credibility in the B2G Market in 2016 & Beyond.” Julie set the stage by sharing the three pillars that...

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01 Dec Macro Solutions Chooses SpeakerBox for Integrated Messaging, Content-creation, and Communications Support

We’re proud to share that we were recently selected by DC-based Macro Solutions to serve as their agency of record. Macro, a woman-owned SBA certified end-to-end IT and management consulting firm, assists government agencies with core business solutions in finance, human capitol, business intelligence, acquisitions...

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29 Sep Tipsfor public sector product releases

In my time here at SpeakerBox I’ve focused on a lot of different areas of technology. One news item that has typically garnered a decent amount of reporter enthusiasm in the B2B world is a new product release (not to be confused with product updates...

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14 Aug Five Steps to an Improved Citizen Experience

Last week’s Government Executive Customer Experience Summit showcased some of the brightest stars in the government customer service arena. Though governments have tried to improve they way they provide services to their citizens for years, customer service as a government discipline is relatively new, and...

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08 May B2G Marketing Tips from the Experts

Our own Elizabeth Shea moderated the B2G Marketing Panel at the Mid-Atlantic Marketing Summit.  This group covered a broad range of topics from the organization of marketing teams, to successes, and the best metrics for a B2G marketing program. The panelists were: Stacey Piper, VP Federal...

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20 Mar Government Security Takes Center Stage

This week, FedScoop hosted the annual “Security Through Innovation Summit,” featuring high-level executives from government and industry discussing topics as varied as innovation, mobility, big data, virtualization and cloud – as they relate to security. There were several key themes that emerged during the daylong event...

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31 Jul Five Ingredients For a Successful B2G PR Program

I’ve been asked many times what it takes to be successful with a business to government PR program.  And it’s true -- government media relations require a slightly different approach. So, without further ado, here are my top five ingredients for B2G PR success. 1.    Resources Most successful...

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14 Jun FedTalks 2013 Highlights Innovation

This week’s FedTalks event, commemorating the 5th anniversary of FedScoop, was held at the beautifully redesigned Arena Stage near the waterfront in DC. One of the best things about FedTalks is the emphasis on positive change and government innovation. The day started with an inspiring presentation...

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17 Dec 2012 SpeakerBox Content Recap

Over this past year SpeakerBox has made a real investment in inbound marketing, not just for our clients, but also for ourselves. So, excuse me for a moment while I get a little self-promotional and highlight some of the content we’ve worked on this year. When...

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