advertising Tag

04 Dec 3 Tactics PR Can Learn From Advertising

For most people, the words Public Relations, Marketing, and Advertising are synonyms- three sides of a very oddly shaped coin. But professionals know that while both PR and advertising are marketing functions, they are very different in both purpose and execution. Public Relations is the process...

Read More

25 Aug Fighting Fire With… Cartilage?

As a rule, I try not to proselytize… and neither should you, dammit! After all, we marketers – and PR folks in particular – make a living off the tenet that stories have at least two sides. This is not to suggest that all sides are equally...

Read More

31 Mar The Secret to Great Headline Writing

The best headline writer I ever knew was named Quincy Riverdance. That wasn't actually his name, you understand. But I'll use this alias to both protect his privacy and prevent you sneaky blog readers from seeking out his services to the detriment of SBX business development....

Read More

17 Dec When Marketing Campaigns Go Too Far

Imagine you’re a typical New Yorker on your way into work, and you see the above image on the subway. Disturbing, yes? Worry not, however. New York was not taken over by Nazis, but by an overzealous advertising campaign Amazon launched to promote its new series, The...

Read More

24 Jun The Last Awkward Breaths of Metro Advertising

I spend a lot of my life on the DC Metro line. There are worse places to be. Just because I can't think of any right now doesn't mean that there aren’t—North Korea, there, I told you. Hmm… come to think of it, those Pyongyang Metro cars (hand-built by Kim Jong-un and powered by his electric personality, no...

Read More

11 Feb The Ultimate Guide to Sponsored Content

I recently came across an incredibly interesting report by Digital Relevance called The Media Buyer’s Guide to Sponsored Content. The 36-page report takes an exhaustive look at the state of sponsored content and attempts to define a model for pricing (and purchasing) these types of...

Read More

04 Feb Best Super Bowl Ad? Nationwide, and It Isn’t Close.

We've had plenty of subjective, emotional questions raised by Nationwide's uncommonly morose Super Bowl commercial. So let's start with an empirical one: Was the commercial a mistake? Certainly not. Nope. No chance. A billion dollar insurance company has never and will never spend $4.5 million placing ad...

Read More

07 Jan This Is How We’re Tricking You

This free blog content is made possible by a generous grant from the Bill and Melinda Gates Foundation and because we're stealing your credit card information.   This is part three of our Emmy-nominated* series -- so if you're just tuning in, here's what you've missed: Part 1:...

Read More

04 Aug Silver Line-ing’s Praise-book

Qatari migrant workers were paid promptly and rarely imprisoned says incumbent mayor of Tysons Corner, Joseph A. Bank Greetings from Tysons, home of the majestic -- read: comically grotesque -- new WMATA Silver Line train system. Ever want to go all the way from McLean to a...

Read More

02 Jun Ads That Suck — Metro Edition

In December of last year, AdWeek's Tim Nudd compiled a list of 2013's biggest brand fails (with our old friend the Hitler teapot coming in at a respectable #11). Also on that list at #16 was a staggeringly sexist ad from DC's own metro transit authority....

Read More

24 Apr Trends and Analytics: Digital Marketing in 2014

The last session of the day is one I’ve really been looking forward to, “Trends and Analytics: Digital Marketing in 2014” with Sarah Hudgins, Director of Public Policy at the Interactive Agency Bureau (IAB). I’m always interested to see what influencers in the industry are forecasting...

Read More

07 Apr The Call of Corporate Communications

Human beings are communicative animals by nature, but we all like our communications in different ways. Some of us prefer to absorb our news through newsfeeds. Others are pretty religious about following multiple social media accounts. Some are even susceptible to the siren song of...

Read More

04 Apr Advertising Gone RIGHT

Recently Honey Maid, a graham cracker brand, created an advertising campaign called “This is Wholesome.” The campaign aimed to celebrate all families, from all walks of life – all genders, all races, all backgrounds. It’s simply a beautiful message, regardless of your feelings or opinions....

Read More

31 Mar Is Sponsored Content the End to Journalism?

Online journalist and founder of website, The Dish, Andrew Sullivan believes sponsored content is ruining journalism. He recently gave a talk to a Harvard Law School audience entitled, “How Advertising Defeated Journalism.”  He defined sponsored content “as a piece in a magazine or newspaper that...

Read More

15 Mar The Price of Free

With the rise of social media there has been a correlating rise in targeted advertising.  Every day more people are signing on to new social networking sites and mobile usage has increased exponentially. Social media platforms have access to incredible amounts of user data. With this...

Read More

31 Jan Is it really worth it to leak your Super Bowl ad?

Well Sounding Board readers, it’s about that time of year again. The Sunday when over 100 million Americans get together over buffalo chicken dip and football shaped deserts for a monumental event: The Super Bowl. Much to the delight of advertisers everywhere, commercials have become as...

Read More

15 Nov The World’s First InstaAd

Well it finally happened. I know you’re not surprised, but ads have finally hit Instagram. If you didn’t know to look for it, you probably would have thought the first ad to appear on Instagram was just another post on your feed. Just a beautiful photo...

Read More

05 Nov Tylenol Goes Full-Eddie-Haskell

"Our crappy medicine is unworthy of your glorious mouth." I was watching CNN on Sunday. I'm not proud of it. Often you can tell something about a network's demographics by the ads they run. CNN was running -- and I'm not making this up -- ads...

Read More

30 Sep Promoted Pins Have Arrived

Changes are coming to everyone’s favorite virtual pinboard site. On September 19, Pinterest announced that after four years of being a free site, it will begin experimenting with promoting pins from select businesses. For those of you starting to panic that you will now be bombarded...

Read More

02 May Is This the Worst Ad of All Time?

"Shoot, I kinda liked this thing before that last round of edits." Advertising is a subjective business. Certainly, we’ve seen our fair share of juvenile, misguided, and downright offensive advertisements in 2013. (For example, this genius Berlusconi ad from Ford’s agency in India). That said, my position—and...

Read More

05 Feb The Separation of Church and State Farm

"Silly rabbit, tricks are for Internet publishing moguls." In January, I stumbled upon the secret to Google search advertising: "Google Adwords,” I wrote, “are successful because of a trick; most people don't realize they're just ads designed to look like real Google search results. Google wants display...

Read More

12 Nov Bing vs. Google – The Royal Rumble

A few of us decided to take the Bing It On Challenge the other day, at Jonathan's suggestion, and I found the results to be kind of interesting. All of us (Kathryn, Jennifer and myself) except for Jonathan chose Google. And Google didn't just win by...

Read More

20 Sep iPhone? More Like LOLPhone, Says Samsung

In the trenches of the smartphone wars, it appears that Samsung is not frightened by the iPhone 5.  In fact, the company is using the oversaturation of Apple fanboys to take aim at the new device, especially with its “The next big thing is already...

Read More