advertising Tag

25 Aug Fighting Fire With… Cartilage?

As a rule, I try not to proselytize… and neither should you, dammit! After all, we marketers – and PR folks in particular – make a living off the tenet that stories have at least two sides. This is not to suggest that all sides are equally...

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31 Mar The Secret to Great Headline Writing

The best headline writer I ever knew was named Quincy Riverdance. That wasn't actually his name, you understand. But I'll use this alias to both protect his privacy and prevent you sneaky blog readers from seeking out his services to the detriment of SBX business development....

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17 Dec When Marketing Campaigns Go Too Far

Imagine you’re a typical New Yorker on your way into work, and you see the above image on the subway. Disturbing, yes? Worry not, however. New York was not taken over by Nazis, but by an overzealous advertising campaign Amazon launched to promote its new series, The...

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24 Jun The Last Awkward Breaths of Metro Advertising

I spend a lot of my life on the DC Metro line. There are worse places to be. Just because I can't think of any right now doesn't mean that there aren’t—North Korea, there, I told you. Hmm… come to think of it, those Pyongyang Metro cars (hand-built by Kim Jong-un and powered by his electric personality, no...

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11 Feb The Ultimate Guide to Sponsored Content

I recently came across an incredibly interesting report by Digital Relevance called The Media Buyer’s Guide to Sponsored Content. The 36-page report takes an exhaustive look at the state of sponsored content and attempts to define a model for pricing (and purchasing) these types of...

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04 Feb Best Super Bowl Ad? Nationwide, and It Isn’t Close.

We've had plenty of subjective, emotional questions raised by Nationwide's uncommonly morose Super Bowl commercial. So let's start with an empirical one: Was the commercial a mistake? Certainly not. Nope. No chance. A billion dollar insurance company has never and will never spend $4.5 million placing ad...

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