Content Marketing – Who Has Questions?
Monday, February 15, 2010
As you’ve probably noticed, my fingers have been glued to the pages of “Get Content. Get Customers.” by Joe Pulizzi and Newt Barrett. I’ve shared a few of what I think are thought provoking chapters and hopefully encouraged brainstorming sessions amongst various marketing teams as a result. Admitting that I’m no expert, but just a PR professional who’s constantly asking questions and looking for advice, I’ve decided I’d like to keep the ball rolling and reach out to Pulizzi with a few questions. But before I do, I want to hear from you. What content marketing best practices are you most curious about? What stumps you and your team, or gives you the most grief? Regardless if you’ve had a chance to read the book yet or not, let me know what you’d like to hear from Pulizzi. I’ll be happy to include your questions/comments in my correspondence with him and report back his response in a Q&A format.
- Mary Evans
Labels: Content Marketing, Inbound Marketing
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posted by speakerbox at
5:35 PM |
3 Comments:
This will be a good Q & A. Specific to B-to-B marketing, I would be curious to know if he has seen any research about how much of marketing budgets is being spent on content or if he has any advice on how much of the budget it should be. For B-to-B in terms of ROI what is the best platform for content marketing? Is this where Pulizzi recommends companies start?
Hi Meghan...take a look at this research on content marketing spending. http://www.junta42.com/resources/content-marketing-spending-2010.aspx
In terms of ROI, it all depends on your specific goals as to what works best. You may want to check out contentplaybook.com that goes through all the individual tactics and when to use each. Hope that helps, and thanks!
Mary I would like to know who he thinks is a good example of a B2B tech co who is doing content marketing really well. I feel like many of the examples I always see are B2C.
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